CES 2007: Tech companies offer several ways to pimp your ride

Las Vegas (NV) - At CES this year, the North Hall of the Las Vegas Convention Center is home to most of the companies showing off automotive technologies. From radio to speaker systems to video players, the underlying theme at CES of digital multimedia content is in full swing in the car market as well.

CES North Hall cars ...

There is also plenty of eye candy as well, with tripped out cars being the main way for companies to draw attention to their booth. Have a look at some of the coolest stuff we found in North Hall.

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