When LG Electronics launched its Super Multi Blue Player at the recent CES exhibition, it signaled an exit strategy from the "war of the high-definition disc formats," according to research firm ABI Research. By creating a player that will accommodate both HD-DVD and Blu-ray discs, the Korean manufacturer may have created a precedent that the rest of the industry will have to follow. ABI Research forecasts that such universal players will become the norm, not the exception, benefiting confused consumers unwilling to commit to one DVD camp or the other.

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