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Forbes: Apple Planted iWatch ''Leaks'' on Purpose

By - Source: Forbes | B 46 comments

Recent iWatch "leaks" look too controlled, according to Forbes.

There's now speculation that Apple iWatch reports published by The Wall Street Journal, The New York Times and Bloomberg within days of each other isn't mere coincidence: it's a controlled leak by Apple itself. Why? To keep its name in the news while products like a new iPad, iPad Mini and other familiar gadgets are cooking in the oven.

Both The Wall Street Journal and The New York Times published iWatch stories based on multiple unnamed sources over the weekend. These sources claimed that Apple was experimenting with a wristwatch-like device made of curved glass that will run iOS. They also said that Apple has been discussing with longtime manufacturing partner Hon Hai about the device.

Then on Tuesday Bloomberg cited sources claiming that Apple's iWatch was actually beyond the experimental stage, and that a team of more than 100 Apple employees were currently working on the device. Even senior director of engineering James Foster supposedly has his hands in the project.

Now Forbes is calling Apple out, claiming that the fruity iPhone maker is deliberately planting iWatch leaks now that photos of Samsung's own "smartwatch" have begun to surface. The fact that sources spoke directly with three major news organizations seemingly back-to-back, and not with the typical Asian news sources, paints a big bullseye on Apple's PR department.

Apple may be planting seeds with three major news agencies because it's had a good dose of negativity over the last several months. The iPhone 5 really didn't change the smartphone scene despite its larger screen, and iOS 6.0 caused turmoil with all iPhone users abroad. Even a less-than-stellar earnings report saw stocks take a dive while analysts reported a slowdown in Apple products.

Apple really hasn't invented anything new since the debut of the original iPad, leaving Apple, which is supposedly swimming in innovation, no different than any other smartphone and tablet maker. Even more, rival smartphone maker Samsung is eating market share, armed to the teeth with Google's Android OS. So far Apple hasn't felt the predators' sharp bite in the sacred tablet sector, but that will eventually change as consumers grow tired of the same updated product year after year.

That said, Apple is reportedly desperate to stay "relevant" and "innovative" by leaking information on a new product. Actually this probably isn't anything new with the iPhone maker – how many prototypes have shown up on forums or lost in publicly-accessed bars? Too many to be anything other than on purpose.

There's also speculation that Apple has planted controlled leaks to steal some of the smartwatch spotlight from Samsung. Apple may feel that it has dropped the ball and fallen behind its former comrade. Samsung's 3G-capable Galaxy Altius reportedly uses a version of AltiusOS, but it's unknown if this is Android-based or Tizen-based.

 

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Top Comments
  • 20 Hide
    friskiest , February 21, 2013 1:14 PM
    "that will eventually change as consumers grow tired of the same updated product year after year"
    Spot on,..

    Apple must either innovate on the next i-device or admit that that their no different than the companies they've tried to sue.
  • 20 Hide
    amdwilliam1985 , February 21, 2013 1:17 PM
    I think they've leaked iWatch so they can patent it to sue Samsung in time ;) 

    @Apple, we never stop suing you.
  • 12 Hide
    guru_urug , February 21, 2013 1:48 PM
    A prototype should be "accidentally" left in a bar anytime now....
Other Comments
  • 11 Hide
    WhyFi , February 21, 2013 1:09 PM
    Shocking.
  • 20 Hide
    friskiest , February 21, 2013 1:14 PM
    "that will eventually change as consumers grow tired of the same updated product year after year"
    Spot on,..

    Apple must either innovate on the next i-device or admit that that their no different than the companies they've tried to sue.
  • 20 Hide
    amdwilliam1985 , February 21, 2013 1:17 PM
    I think they've leaked iWatch so they can patent it to sue Samsung in time ;) 

    @Apple, we never stop suing you.
  • 4 Hide
    The_Trutherizer , February 21, 2013 1:20 PM
    This is surely nothing new in most industries that get a lot of public attention.
  • 6 Hide
    Avus , February 21, 2013 1:29 PM
    This is the sign that they "jump the shark"
  • 9 Hide
    ubercake , February 21, 2013 1:29 PM
    Well you know the iWatch won't be using the soon to be industry standard OLED technology in the display since Cook thinks it's stupid.
  • 5 Hide
    hero1 , February 21, 2013 1:32 PM
    Say what? No way, Apple never does that. Come on. Wow, talk about desperation to stay relevant!
  • 4 Hide
    JerryC , February 21, 2013 1:35 PM
    ubercakeWell you know the iWatch won't be using the soon to be industry standard OLED technology in the display since Cook thinks it's stupid.


    LOL, we all know he is an idiot
  • 12 Hide
    guru_urug , February 21, 2013 1:48 PM
    A prototype should be "accidentally" left in a bar anytime now....
  • 3 Hide
    steve360 , February 21, 2013 1:50 PM
    Leaked on purpose? Well, no shit Sherlock.
  • 1 Hide
    downhill911 , February 21, 2013 1:50 PM
    guru_urugA prototype should be "accidentally" left in a bar anytime now....

    A prototype should be "accidentally" left in a bar anytime now....NICE ONE!
  • 3 Hide
    downhill911 , February 21, 2013 1:51 PM
    Wonder who will need iWatch, soon you'll be able to get Google glass.
  • 4 Hide
    goodegg , February 21, 2013 2:24 PM
    Why is it Apple's responsibility to create the next new product? Why can't Samsung or Microsoft or Sony come up with the next big thing (tm)? I'd LOVE to see the Google goggles become a reality as long as they can look like a normal pair of glasses so I don't look like a complete tool walking around with them on. A watch device that works would be a welcome device. Way fewer people would be asking for everyone's number AGAIN on facebook because they can't drop their watch into the toilet.
  • 0 Hide
    cats_Paw , February 21, 2013 2:45 PM
    I would have never guessed... (add meme here).
  • -1 Hide
    bin1127 , February 21, 2013 2:47 PM
    stfu everyone. I'm already waiting in line.
  • 2 Hide
    sykozis , February 21, 2013 3:20 PM
    goodeggWhy is it Apple's responsibility to create the next new product? Why can't Samsung or Microsoft or Sony come up with the next big thing (tm)? I'd LOVE to see the Google goggles become a reality as long as they can look like a normal pair of glasses so I don't look like a complete tool walking around with them on. A watch device that works would be a welcome device. Way fewer people would be asking for everyone's number AGAIN on facebook because they can't drop their watch into the toilet.

    Apple isn't exactly coming up with anything new here.... smart watches have been done... Sony beat Apple to this... Sony has the LiveView line of smart watches that sync with Android phones. There's also the SVP G13 smart watch and an Android 2.2 based smartphone watch....as well as the Victor Q8 and various other Android based smartwatch/watchphone models.... Apple is actually pretty late to this particular market.
  • -3 Hide
    Pherule , February 21, 2013 3:41 PM
    Read the title, have no idea what they're talking about.
    Tried reading the article, wall of text critted me for over 9000.
    Can someone supply a tl;dr version?
  • 0 Hide
    rantoc , February 21, 2013 4:04 PM
    Ofc they did, the stock is falling and they are panicking - time for desperate measures!
  • 2 Hide
    oxiide , February 21, 2013 4:52 PM
    PheruleRead the title, have no idea what they're talking about.Tried reading the article, wall of text critted me for over 9000.Can someone supply a tl;dr version?

    Awesome attention span. If you care enough to expect others to explain it, you care enough to just read it.
  • 0 Hide
    robochump , February 21, 2013 5:03 PM
    If true, Apple may have released details on iWatch to see who would come out of the wood works to compete. Obviously Samsung bit the hook.
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