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Ellen DeGeneres Made Apple Angry With Fake Ad

by - source: Tom's Hardware US

The other day, comedienne Ellen DeGeneres poked fun at the iPhone with her own spoof commercial for the 3GS. Unfortunately, Apple didn't exactly take it well.

Ellen DeGeneres Monday aired a spoof advertisement for the iPhone in which the talk-show host demonstrated how the touchscreen makes it very easy to accidentally launch the wrong apps or send text messages you hadn't finished typing.

However, it looks like the powers that be at Apple didn't find the joke funny. Yesterday, Ellen apologised for the video and explained that Apple had said her sketch made it look like the iPhone was hard to use. Ms. DeGeneres said she was sorry if it came across that way and assured audience members that she's a huge fan of Apple:

"I have an iPhone, Portia [De Rossi] has an iPhone. I just learned how to text on an iPhone; it's the only phone that I can text on and I love it. I love my iPad, I love my iPod. I love iHop if you have anything to do with that. So everybody at Apple, Steve Jobs, Mr. Macintosh, I apologize."

Check out the ad, along with Ellen's apology, below.

Apple Responds to Ellen's iPhone Commercial (HQ)

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phoenix777 05/06/2010 2:19 AM
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-20+

I don't like Apple, but I like their products, o.O
and they need to learn how to take a joke and have a sense of humor.

Glorian 05/06/2010 2:21 AM
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But it's ok for Apple to have "real" comercials that have false information. Hypocrisy at its best.

klavis 05/06/2010 2:22 AM
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well to be fair, texting with a touch pad is harder than a keypad. It takes time to get used to and I still can't text on a touch screen without having to look at the screen. This isn't just an apple problem though.

cobra5000 05/06/2010 2:27 AM
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The best part about it is that she ends up playing the fake commercial two days in a row. Nice job!

Hellbound 05/06/2010 2:29 AM
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Hey Apple.. Learn how to take a @#!%ing joke!!!! They are getting stupid in how they react to anything these days.

spunkymunky 05/06/2010 2:30 AM
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Jobs threatened to raid her house and take all electronics if she didn't apologize.

Marco925 05/06/2010 2:30 AM
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This commercial is way more accurate than the real ones.

orionantares 05/06/2010 2:30 AM
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Incoming raid on Ellen's home and show studio.

skine 05/06/2010 2:37 AM
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I'm not sure which is worse:

Apple complaining about a joke or Ellen apologizing for it.

Bluescreendeath 05/06/2010 2:38 AM
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zybch 05/06/2010 2:39 AM
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babybeluga 05/06/2010 2:42 AM
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-2+

Ellen is generally funnier than that =/ That's right, I watch it sometimes!

ta152h 05/06/2010 3:03 AM
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zaam 05/06/2010 3:21 AM
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-11+

When I watched the clip, I thought it was mildly amusing, but I never once thought "zomg! The iPhone looks so complicated, I'm scared to buy one now."

Apple's over reacting. It's not like their sales will drop 100% because of this skit.

mrhappy50 05/06/2010 3:25 AM
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-15+

she loves her ipad. lol

hotroderx 05/06/2010 3:25 AM
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-11+

Question how is this Different from the I am a PC and I am a Mac Commercials WAIT i know ha ha they made Mac Look good my bad LMAO

Camikazi 05/06/2010 3:31 AM
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TA152H :
OK, the trained monkeys were told Apple did something bad, so away they post anti-Apple stuff! It's pathetic how easily people here are manipulated.I don't blame Apple at all. A lot of people watch that show, and it definitely presented the product in a very negative way. For some housewife who doesn't really know that much about technology, it could easily have an impact. If I were at Apple, I wouldn't like it either. I don't know that complaining about it is a great idea though, it can garner more negative publicity than the original, and then Ellen, in obvious passive-aggressive defiance, showed it again, and mentioned IHOP to make it clear she was just avoiding problems, and perhaps not earnest in her apology. The "commercial" is really lame, anyway. It's not funny.But, it's Apple, so the trained monkeys get manipulated once more by their trainer, to post anti-Apple stuff and it makes them feel better. It's really sad.


You mean like the misinformation that could impact PC companies in the PC vs Mac commercials? And that wasn't just a fake show once commercial, it was a series of commercials that ran for years, with each and ever one of them spreading misinformation, without Apple ever apologizing. Regardless of what you may think, there is a reason Apple get so much hate on forums, they are a bunch of hypocrites, they can do whatever they want, spread lies about anyone and no one can say anything, but the second someone does the same to them they start bitching and moaning.

lamorpa 05/06/2010 3:30 AM
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-12+

It is too bad Ellen couldn't say what we would like to say to 'Apple' in this situation: Bite my big fat bone, get a life and a sense of humor, and shut up.

nuke_meltdown 05/06/2010 3:33 AM
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-8+

She is attacking the most important thing Apple care about, "Their Image". Apple doesn't care you frying an iPad on YouTube or blending an iPhone. As long as they can pursue their goal and the marketing machine is at full throttle...That's all they need...

akula2 05/06/2010 3:54 AM
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nforce4max 05/06/2010 4:04 AM
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-17+

I enjoyed this commercial. 5/5

pyroghozt 05/06/2010 4:04 AM
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-18+

Apple's entire target market is technophobic and Ellens fake add was clearly fake and a joke. Only the thickest person would mistake it for being serious. Oh wait a second there, could Apple be worried because they already know their target market are a bunch gullable morons? But I mean really more to the point how can they make her apologize for her advert? Where are Apple's apologies to the PC User base for misrepresenting us as fat turds who don't have any fun? When in truth the PC Gaming enthusiast certainly has more fun than any of the apple macnewbs who are only just now starting to move into gaming as Valve and Tripewire games will be available for them on steam next week.

The sad fact is even though this is an obvious example of Apple's egotistical arrogant mentality. Its only going to be good publicity for them...

tlmck 05/06/2010 4:07 AM
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-20+

Apple needs to get the iStick out of it's

Of course you have to be an iMoron to buy anything from Apple in the first place.

HalJordan 05/06/2010 4:46 AM
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My wife loves Ellen, and I have seen a few episodes. From what I can tell , the faux-mercial was just Ellen being herself using the iPhone. I am no fan of apple, but I don't see how Ellen's show downplays the usefulness of the device, rather Ellen's inability to use it. Isn't it nice to have a flock of terror-attorneys on hand to do thy bidding?

BTW, a few days ago Ellen gave her entire audience an iPod Touch.

LLJones 05/06/2010 4:53 AM
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A little off topic

I have never owned anything apple and therefore can not judge their product. However, having read stories on this site and others about the way apple conducts it's business,limits it software and various other Apple philosophy's, I can in all honesty say that I will never buy an Apple product. Not based on their hardware, on their company's behavior.

I realize that Mr. Gates tried to do much of the same, but I always had a choice of what software I was going to use and even he eventually gave up.

I never had to "jail break" anything. I simply did not use I.E., didn't care that is was bundled, I used Netscape. Yes he made the window O.S. hostile towards software that wouldn't pay, so the rumor has it, but the worst I ever encountered was,this is not verified by M$, do you still want to install? Today, I can put any one of thousands(maybe even hundreds of thousands)of programs developed by whoever into my computer and not hear a single peep out of Mr. Gates.

Once I have bought your product, do not tell me what I can and can not do with it. If you buy a product that then allows the manufacturer to dictate the terms of use, then I guess you have different ideologies than me.

jazn1337 05/06/2010 4:55 AM
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Why the hell is she apologizing for her own joke? What was Apple going to do? Not watch her show?

trueno07 05/06/2010 5:10 AM
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Kinda like how Apple made PC's look clumsy, un-cool and generally hard to use?

You can dish it out but ya can't take it apple, eh?

zachary k 05/06/2010 5:12 AM
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-14+

and if she only put it on youtube, apple would not have gave a ****.
don't apologize, show it all the time, make more! you have the right to free speech.

ErrolDC 05/06/2010 5:12 AM
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apple is a poor sport! every touch phone has these oops. even my hd2

chickenhoagie 05/06/2010 5:19 AM
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1.) Terrible fake commercial. I tried really hard to laugh and idk..it just wasn't funny at all i guess. seriously just an epic failure at trying to make a comic ad.

2.) apple is now beginning to believe that they control all mankind like they're the government or something, and Jobs should probably die because he can't take a joke to save his life.

3.) Good job Ellen. by apologizing you just made Apple believe that they're that much more powerful to do whatever they want. Wow..I really want to throw my iphone at the wall right now.

pythy 05/06/2010 5:30 AM
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-9+

And the Apple guy vs the PC guy commercials would be.......


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