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• CES 2007: A floating iPod sound system for your swimming pool

  Pre CES 2007 coverage - Las Vegas (NV) - Atlantic has a new idea how to make an iPod more useful in the outdoor world. The company will introduce the "Ego Waterproof Sound Case" at the Consumer Electronics Show - essentially a waterproof sound system with speakers and a cable that connects to the 4th and 5th photo and video iPods as well as the iPod Mini and Nano. The manufacturer says that the case is waterproof and rugged enough so that users can not only use it in the shower, but even throw it into the swimming pool, where it will float on the water surface. Protecting the iPod from water, the case also has waterproof speakers and sealed base venting ports. Powered by four AA batteries, the Sound Case plays music or videos continuously for 30 hours, Atlantic said. The device is available now for a suggested retail price of $200 (without iPod).

• Mark Raby What is it: Sandisk's fresh alternative to the market-leading iPod (Nano) player Why we chose it: When you think of companies that could take on Apple's monstrous iPod dominance, a digital storage manufacturer with absolutely no experience in marketing a consumer electronics device is about as far away as you could go, but that's exactly the position Sandisk took with its Sansa line of MP3 players. The inexpensive series of digital music players debuted this year, and soon rose to the #2 spot on the charts, right below the iPod. Anyone who visits Best Buy or Circuit City these days cannot pass the MP3 player section without noticing the recognizable packaging of Sandisk's flash-based MP3 players, most of which are priced under $200. They have been getting great reviews, which makes them sought after, and the low price immediately puts itself as an impulse purchase for many who don't already have an MP3 player. Sandisk's partnership with Rhapsody also enabled it to have an iPod/iTunes type of relationship, which is missing from many of the other MP3 players that are available today. When we realize that iPods have become the standard in the MP3 player space over the past five years, then it is astonishing how much Sandisk has achieved with the Sansa in a few months. It is far from being a serious threat to the iPod's dominance, but it has been evolving and people are starting to adopt it. You see them more often and people aren't shy showing their non-iPods. MP3 players are not a niche market anymore. It has become a multi-billion-dollar segment that is driving industries (such as flash memory) and innovation. Sandisk in our opinion showed the most impressive evolution in developing a new MP3 player: If you are planning to build an iPod beater, this is how you start. What it means to you: Don't think that the iPod is the only one out there. Even though the Zune, which sparked sparing thoughts of tough competition for Apple, was in our top-10 disappointments list, there is an alternative, and the most attractive one in the Flash-based player segment is the e200 series, hands down. Predictions for 2007: As much as we would wish there was more competition for the iPod, we don't really see anyone threatening Apple's market share, as long as Apple brings something new in 2007. Unfortunately, for firms such as Sandisk, the iPod is a quickly moving target. From the consumer's view the Sansa is a solid offering and it will only get better next year. Article Coverage: Sandisk announces Sansa e280

• What you will see at CES and MacWorld

  The Consumer Electronics Show is coming up in a few short weeks (Jan 8-11). It can be a very depressing show because it effectively showcases just how much of the stuff you got over the holidays will soon be obsolete. Apple isn't at CES but won't make its customers sleep well either: The company is expected to announce a bunch of new products during MacWorld (Jan 8-12). Fortunately, you don't have to go to either show and can watch the blow by blow from the comfort of your own home. The Internet takes away the pressure to run around like crazy while trying to figure out what is, or is not, important. One of the treats of being an analyst and a CES judge is that you get early invitations from a variety of vendors that will give you a heads-up on what they will be promoting on the showfloor. Based on these details, you can make some determination what could be hot. Both shows, by the way, will have a huge consumer electronics focus this year. This is normal for CES but for Apple, this is the coming out party for their iTV, iPhone, and - you guessed it - yet another wave of iPod accessories. Since the Vista release draws close, Apple is expected to make a big Leopard announcement to counter what Microsoft will be talking about at CES. But there is going to be lots of other buzz as well. Displays grow, get LEDs and go wireless Current LCD displays use a fluorescent type of backlighting, which lasts between five and seven years and tends to wash out in very bright light. This is true of both monitors and LCD TVs. As Plasma makes its swan song in the market, expect to see a number of LED lighted LCD TV's and monitors showcased by the major brands for release in the second half of the year. Apple likes to go early with technologies like this, but this may be too early even for Apple. But they could have a surprise in this category, so keep your eagle eyes open. Display sizes are going up across the board with 46" LCD TVs going mainstream. There is a strong possibility we will see sharp price drops for TV's above 50". 24" monitors were the hot size this year; however, massive price drops year-over-year show that the next size up is 30". Dell currently has the most aggressively priced product in this category, while HP seems to lead with features. Apple trails and it is about time for Apple to give a more competitive response. In TVs, look for a big jump in wireless connectivity solutions. Unfortunately, you'll still have to plug them in but there will be a huge jump in the number of technology vendors showcasing capabilities that may make many of the cables connecting TVs to set top boxes obsolete resulting in much easier installations going forward. There is a possibility that we may see some LED lighted TV projectors but, for now, that is just a rumor. TV sound is going to get a huge boost. Advanced built in speakers will provide much stronger low end capability without separate sub-woofers and the technology that can make front speakers sound like they are behind you is expected to get more visibility at the show. Media Centers to Media Servers One of the big problems with PC-based Media Centers is they are relatively hard to set up and use. AMD has already started to showcase a Media Center design which is vastly easier to set up, because it has a built-in amplifier. In addition, AMD and other vendors have been hinting at building products using embedded versions of Linux and Microsoft technology to address the ease-of-use issues. Cisco is expected to be, either publically or quietly, showcase a product due late next year, which is based on an enhanced version of its Scientific Atlanta set top box technology. Code named "Cable Bypass Box," it is expected to light a fire under Internet-sourced high definition content. CES will be awash with Vista Media Center PCs. At least one will have a built-in amplifier and from what I have seen, it is as stunning as expensive. Some will use touch screen input and several of the designs look more advanced than, for example, Apple's iMac media solution. Apple will be showcasing its iTV and the question will be how it connects to other devices. Speculation is that there will be a special version of the Mac Mini configured to collect and share content. In addition, there is something apparently going on between Apple and Intel's Viiv initiative and that could result in a unique offering from both companies. Finally, a new class of product will emerge at CES, called a Media Server (we have already started to see products like this from companies like Maxtor). These products will collect and serve up media not only to the home but those that are traveling away from home as well. Eventually embracing functions from Home Automation to security and backup, this has a lot of vendors very excited right now. Watch for content deals that will define this space. The best hardware is worthless if it doesn't have content to play on it and the studios have not been on the same page with this stuff at all. Google and YouTube are expected to be big players in the future of these devices. Automotive Stereo Look for aftermarket products that now combine both sound and video. In addition, some of the more expensive devices will connect to wireless networks so they can update their repositories and we may be seeing the beginning of the end for CDs (actually that probably started when the first iPod shipped). Enhancements with both in car and handheld GPS products are expected to be seen from a variety of vendors. Integrated systems will more effectively update themselves for changing traffic conditions and be even more capable of calling for help when the driver is in trouble. In car displays will be getting both larger and cheaper and, here too, expect to see some with LED backlighting and an increased use of touch screens.