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Intel Had Just 0.2% of Smartphone Proccessors in H1 2012

By - Source: TechCrunch | B 26 comments

How do you define success in the smartphone processor market?

According to a market estimate released by Strategy Analytics, Intel may have captured just 0.2 percent of the smartphone processor market in H1 2012. If we use Gartner's estimate that about 298 million smartphone shipped in that time frame, then Intel may have shipped just about 1.5 million Medfield smartphone processors.

That number is rather negligible if we also consider that Qualcomm had a controlling 48 percent market share with more than 140 million Snapdragon units. The next largest smartphone SoC manufacturers were Samsung, Mediatek and TI.

Of course, Intel shouldn't be worried just yet. Medfield is Intel's first product in the segment and is trying to establish itself as a credible player in the segment. Year one should be seen as an experimental exercise, and the upcoming 22 nm product generation is expected to to see greater customer adoption.

2012 was important for Intel to get its foot into the door. In 2013, however, Intel will be expected to dramatically increase its smartphone processor output.

 

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Top Comments
  • 19 Hide
    crazykid1801 , October 9, 2012 5:37 PM
    Intet? lol
  • 16 Hide
    illo , October 9, 2012 5:42 PM
    INTET!
  • 15 Hide
    srhelicity , October 9, 2012 6:09 PM
    Two words are not spelled correctly in a ten "word" headline. I've never complained about proofreading / editing the articles on TH, but that's too ridiculous to miss. "Intet" and "proccessors" -- really? On an article that appears on the front page of TH? Oy.
Other Comments
  • 19 Hide
    crazykid1801 , October 9, 2012 5:37 PM
    Intet? lol
  • 16 Hide
    illo , October 9, 2012 5:42 PM
    INTET!
  • 15 Hide
    Antimatter79 , October 9, 2012 5:44 PM
    1.5 million units shipped is pretty good for a non existent company (Intet)
  • 6 Hide
    lamorpa , October 9, 2012 5:50 PM
    Intent?
  • 14 Hide
    bison88 , October 9, 2012 5:56 PM
    I guess when Intet had 0% market share you could define 0.2% market share as some success lol
  • 5 Hide
    flyflinger , October 9, 2012 6:09 PM
    Quality journalism at its best... if the lack of content isn't bad enough, this is exactly why I find myself coming to THW less and less. x_x
  • 15 Hide
    srhelicity , October 9, 2012 6:09 PM
    Two words are not spelled correctly in a ten "word" headline. I've never complained about proofreading / editing the articles on TH, but that's too ridiculous to miss. "Intet" and "proccessors" -- really? On an article that appears on the front page of TH? Oy.
  • 0 Hide
    lamorpa , October 9, 2012 6:12 PM
    srhelicity..."proccessors" -- really?

    I think they were trying to subliminally imply the slowness of the processors: prooocccccessssooorrrrsss
  • 8 Hide
    mazty , October 9, 2012 6:26 PM
    Intet and climage...
  • 0 Hide
    Anonymous , October 9, 2012 6:33 PM
    Um, Intel really didn't have much out in the first half. Orange and Motorola Razr-i are both 2nd half products. Really, the Motorola product just now launched. Come back and tell us about 1st half 2013 for a real comparison of how the first Medfield did. Pretty stupid to say they only sold a million and a half considering they just started selling them in China in mid 2012. That is actually not bad considering when they started. Again, if they are still selling less than 10 million in 1st half 2013, then write a story about it.
  • 5 Hide
    falchard , October 9, 2012 6:45 PM
    Who's Intet? I think I know why Intet does not have much smart phone penetration. It might be because no one knows who Intet is. Really terrible marketing department.
  • 6 Hide
    guru_urug , October 9, 2012 7:02 PM
    I guess this wasn't the author's "Intet" (intent)

    But seriously!! This wouldnt have happened were it an Apple article.
  • 4 Hide
    CaedenV , October 9, 2012 7:40 PM
    srhelicityTwo words are not spelled correctly in a ten "word" headline. I've never complained about proofreading / editing the articles on TH, but that's too ridiculous to miss. "Intet" and "proccessors" -- really? On an article that appears on the front page of TH? Oy.

    It use to be really really bad, and then it got better towards the end of last year, and now they are slipping up again.

    QC tom's... QC!
    Word has a spellchecker... heck, even most web browsers have a spell checker. Even the simple text editor built into Windows has a spell check... use what is available!
  • 0 Hide
    Estix , October 9, 2012 8:47 PM
    http://magiccards.info/cmd/en/204.html

  • 4 Hide
    jojesa , October 9, 2012 9:16 PM
    Never count "Intet" "Proccessors" out.
    In two years they might have 50% of the mobile market.
  • -2 Hide
    jaber2 , October 9, 2012 10:20 PM
    They must have removed the "intet" mistake, now you all look like fools
  • 4 Hide
    Novulux , October 9, 2012 10:37 PM
    jaber2They must have removed the "intet" mistake, now you all look like fools


    Processor still has an extra C....
  • 0 Hide
    Anonymous , October 10, 2012 12:06 AM
    Apple will one day, remove the Intel inside, and that one day being very soon, if Intel trys to over price Haswell like they have been doing with other laptop OEM's! As Far as Apple cell phones, it will always be Intel outside.
  • 0 Hide
    thecolorblue , October 10, 2012 12:40 AM
    jaber2They must have removed the "intet" mistake, now you all look like fools

    0/10
  • 0 Hide
    luciferano , October 10, 2012 2:35 AM
    jaber2They must have removed the "intet" mistake, now you all look like fools


    Yeah, they fixed it (I saw it earlier, it was right in the headlines :D  )
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