How do you define success in the smartphone processor market?
According to a market estimate released by Strategy Analytics, Intel may have captured just 0.2 percent of the smartphone processor market in H1 2012. If we use Gartner's estimate that about 298 million smartphone shipped in that time frame, then Intel may have shipped just about 1.5 million Medfield smartphone processors.
That number is rather negligible if we also consider that Qualcomm had a controlling 48 percent market share with more than 140 million Snapdragon units. The next largest smartphone SoC manufacturers were Samsung, Mediatek and TI.
Of course, Intel shouldn't be worried just yet. Medfield is Intel's first product in the segment and is trying to establish itself as a credible player in the segment. Year one should be seen as an experimental exercise, and the upcoming 22 nm product generation is expected to to see greater customer adoption.
2012 was important for Intel to get its foot into the door. In 2013, however, Intel will be expected to dramatically increase its smartphone processor output.