Ballmer: Our E-reader is the Windows PC
Microsoft e-reader? Nonsense! We have Windows!
E-book readers are slowly filling the market, but they've yet to hit critical mass. Amazon appears to be leading the way with the Kindle, but there is still plenty room for competition. Could it be Apple, someday, with its tablet that'll do for books what it did to music with the iPod? Whoever it'll be, it won't be Microsoft.
Microsoft CEO Steve Ballmer said last week that the world's largest software maker has no plans to compete in the e-reader market. The reasoning behind this is that Microsoft already has software for what Ballmer says is the most popular e-reader in the world.
"We have a device for reading. It's the most popular device in the world. It's the PC," Ballmer said on Thursday on the sidelines of television show, reported Reuters.
Ballmer added that Microsoft would be open to working with other companies to expand e-reading options to the PC.
"I would love to see companies like Amazon and others bring their books to the PC," Ballmer said. "Hopefully we can get that to happen with Barnes & Noble or Amazon or somebody."
"But no, we are not interested in e-readers ourselves."
Of course, if the market gets big enough, Microsoft might choose to reconsider. After all, just look at the video games and portable music player market.
Not considering the option of using a projector on your ceiling?
Not considering the option of using a projector on your ceiling?
Same here.
Plus they dont fit in your carryon luggage, and are extreemly awkward to take on the train, or checkout from a library.
And that's not even include easier readable e-ink displays much more friendly to the eyes then standard PC displays.
Ballmer just can't see this, probably cause he's not into reading books for enjoyment. To top it off, the Microsoft Reader is a joke.
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Ballmer: Open Mouth < Input = Foot
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ERROR
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- REBOOT
I read a lot on my pc's and it's not comfortable at all.
apples > oranges
Different products for different applications.