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Scenes From the Surface Pro Launch at the Microsoft Store

By - Source: Tom's Hardware US | B 31 comments

Let's go to the mall, everybody! (And check out the launch of the Surface Pro at the Microsoft Store.)

Microsoft’s Surface RT tablet hasn’t exactly been the rousing success Microsoft had hoped for. With estimated sales numbers quite a bit lower that Microsoft’s projections, and the poor reception of Windows RT, Microsoft is counting on the new Surface Pro, which is powered by a Core i5 CPU and runs full Windows 8, to reverse the Surface brand’s fortunes.

Microsoft launched the Surface Pro this past Saturday, February 9 (yes, an unusual day to launch a piece of tech hardware), and we were on hand at the Canadian Microsoft Store in Toronto (the only one outside the U.S., for now) to witness the launch. You can check out our video of the launch below, in which we interview a number of people in line, and capture all the excitement of the second big tech launch of 2013 (the first being the Z10).

When we arrived at around 9 a.m., there were already around 60 people in two lines - one line for people who reserved their Pro earlier in the week, and one for those who didn’t. The first people there were two young men in the non-reserved line who had been there since 7 a.m. From speaking to them, as well as a few other people in line, it was clear that some of the negative coverage that the Surface Pro has been getting from some media did not deter them from lining up bright and early on a snowy Saturday morning. We also discovered that most people were there for the 128GB model, and we were told that the store probably wouldn’t have enough Pro’s for everyone in line.

When people were let into the store at 9:30 a.m., they were also being offered a choice of three accessory bundles to go with their Surface Pro. These bundles came with Microsoft’s ‘Surface Complete’ accidental damage extended warranty, Office 2013 or 365 Home & Student, their choice of a discounted Touch or Type cover, and a free screen protector and sleeve case. While these bundles were actually pretty good deals, individual accessories weren’t being sold at any discount with the tablets.

About an hour later we were told that, not only was the 128GB model completely sold out in-store, but that the online Microsoft store had also sold out. We quickly discovered that a number of other retailers, both in-store and online, had sold out of 128GB models as well. With around 60 people at the Microsoft Store, and an unknown number at other retailers, it’s not clear if the sell outs are being caused by demand, or simply a limited number of units being available to purchase (whether Microsoft created an artificial shortage is a question for another time), but either way it seems that the launch of the Surface Pro has been a success so far.

Microsoft Surface Pro Launch

Stay tuned for our early hands-on video!

 

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  • 11 Hide
    PUPPLESAN , February 11, 2013 6:40 AM
    I am a die-hard Windows lover and a "real" windows tablet sounds very appealing to me. Why? Because I like tablets as toys and I like tablets as ultra-portable computers but I dislike the feeling of futility that comes whenever and inevitably I try to use a tablet to do work. Sure I can do basic word-processing on an iPad and then transfer it to my PC but I can't, for example, show a customer my latest MS Access project or run SQL Server. And of course the idea of a tablet running SQL Server might sound like a Prius towing a freight train, but then again it might only sound that way because all of us have come to understand tablets as devices of very limited power. What is exciting to me about the Surface Pro is that it just might be the first big step towards radically altering our understanding of what a tablet device can do.
Other Comments
  • 11 Hide
    PUPPLESAN , February 11, 2013 6:40 AM
    I am a die-hard Windows lover and a "real" windows tablet sounds very appealing to me. Why? Because I like tablets as toys and I like tablets as ultra-portable computers but I dislike the feeling of futility that comes whenever and inevitably I try to use a tablet to do work. Sure I can do basic word-processing on an iPad and then transfer it to my PC but I can't, for example, show a customer my latest MS Access project or run SQL Server. And of course the idea of a tablet running SQL Server might sound like a Prius towing a freight train, but then again it might only sound that way because all of us have come to understand tablets as devices of very limited power. What is exciting to me about the Surface Pro is that it just might be the first big step towards radically altering our understanding of what a tablet device can do.
  • 9 Hide
    nonoitall , February 11, 2013 6:59 AM
    I watched the video, and take away the brand names/logos and I'd swear this was an Apple event. :-D

    Interviewer: Why did you go with the Surface Pro?
    Person 1: The pen!
    Person 2: The kickstand!
    Person 3: It's pretty!
  • 1 Hide
    The_Trutherizer , February 11, 2013 7:15 AM
    Well it's definitely a nice device. And what has recently caught my attention is the security concerns around other brands. At least with Windows it should be fairly secure.. Even if most malware targets windows they do have the experience to deal with it.
  • -8 Hide
    belardo , February 11, 2013 7:26 AM
    Hey... didn't Apple patent the "Apple Store"? Other than the cheesy MS Logo and different color shirts... its an Apple store without Apple stuff.

    60 people?! BWahahaha.... only one in the whole country... and it sells out?! LAME!
    There are about 30 stores in the USA... any lines there? (doubt it).

    Apple sells millions of units in 2-3 days... then sell out. MS sells a few thousand?

    Win8 = fail
    Win8 phone = warmish fail
    Win8 RT = fail
    Win8 Pro tablet = will fail
    Windows logo = fail
    Office 2013 = failing

    microsoft = fail.
  • -7 Hide
    Anonymous , February 11, 2013 7:49 AM
    Gosh, belardo...pretty harsh. I'm sure the Surface is another craptastic product from Windoze!
  • 9 Hide
    mayankleoboy1 , February 11, 2013 7:49 AM
    i want Microsoft to make lots of money, if only to lesses Apple's profits.
  • 7 Hide
    supr , February 11, 2013 8:07 AM
    looks like a decent option as a fast tablet/mid range laptop, will eagerly await the incoming flood of reviews
  • 4 Hide
    PUPPLESAN , February 11, 2013 8:11 AM
    Surface kicks the rotting core right out of Apple and onto Steve Jobs' grave! In fact it knocks all the fruit off of every tree in the orchard and then infects the denuded shrubbery with aphids and burns the whole farm to the ground!

    Anyone who buys an Apple product is terrorist untermensch deserving of a slow and horrible death. Right next to my Steve Balmer portrait I have a score card of Apple's epic failz and every time another one happens I squeeze a facial pustule to celebrate.

    My "mother" bough an Apple product once in 1986 and I have never talked to her since. I think she's living on the street in Buffalo these days. A lot of good that Macintosh is doing you now, huh mom! Keeps youu nice and warn don't it?

    Ha! ha! ha! ha!

    And by the way, I hope that with this, my latest post, I have finally lived up to the maturity level of the average troll posting here. I certainly hope so anyway.
  • 1 Hide
    DjEaZy , February 11, 2013 9:00 AM
    http://www.youtube.com/watch?v=gMUQM2RTj4w
  • 3 Hide
    ojas , February 11, 2013 9:01 AM
    Here, read up:
    http://www.anandtech.com/show/6695/microsoft-surface-pro-review
  • -3 Hide
    killerclick , February 11, 2013 11:20 AM
    suprlooks like a decent option as a fast tablet/mid range laptop, will eagerly await the incoming flood of reviews


    Reviews are already out and they're not good (mostly complaints about poor battery life, weight and the inability to use the kickstand on your lap comfortably).

  • 5 Hide
    damianrobertjones , February 11, 2013 11:32 AM
    @killerclick
    - I was under the impression that the reviews were mainly positive
    - Poor battery life? 6 hours web surfing is possible and more if the power profile is tweaked?
    - Don't people carry their laptops? This things isn't heavy unless you're very weak
    - Can you use a normal tablet on your lap? Yes, you can. Just like the Pro. The kickstand is for using on a desk.
  • -6 Hide
    belardo , February 11, 2013 11:43 AM
    I saw something else in these pictures...
    The 60 guys are perhaps not only the ONLY people in Canada that actually bought a microsoft tablet, they are all virgins. Okay, there is a woman in 1 pic - but she drove the customer there.
  • -6 Hide
    belardo , February 11, 2013 11:52 AM
    nunya124Gosh, belardo...pretty harsh. I'm sure the Surface is another craptastic product from Windoze!

    I don't like win8, its but-ugly 80's retread, no talent garbage. What a waste of good programming from UI dept who made this shit and the middle & upper management retards who signed off on it.

    My ex-GF totally hates win8, about several times more so. She gave it 5 minutes. My GF could care less as she mostly uses her Android phone and a few sites on my desktop. *sigh* So young women can like or hate Win8 too (both in their late 20s) but very few people are wetting their panties for Win8.

    I tried to like it, I tried to use it for months... without thinking "What moron came up with this crap?"
  • 0 Hide
    blakbird24 , February 11, 2013 11:59 AM
    killerclickReviews are already out and they're not good (mostly complaints about poor battery life, weight and the inability to use the kickstand on your lap comfortably).


    Yeah what reviews are you reading? I guess iPad users might have those complaints since they wouldn't even know what to with the thing.

    ...but those of us for whom the Surface Pro is exactly what we've been waiting for, none of the items you mentioned are even on our radar. 4-6 hours battery is a beautiful thing when you are able to actually DO STUFF (I couldn't for the life of me figure out what to do with an iPad for its 8 hours of battery). Weight and kickstand? Really? These are not the concerns of real men.
  • -6 Hide
    belardo , February 11, 2013 12:09 PM
    damianrobertjones@killerclick- I was under the impression that the reviews were mainly positive- Poor battery life? 6 hours web surfing is possible and more if the power profile is tweaked?- Don't people carry their laptops? This things isn't heavy unless you're very weak- Can you use a normal tablet on your lap? Yes, you can. Just like the Pro. The kickstand is for using on a desk.


    I've done some tradeshows with out ipad-1, and it was a life-saver compared to using any of our ThinkPads. Easier to show clients and other business people information / presentation. And yes... when YOU ARE on your feet for 7~9 hours... every pound is noticeable. So 6 hours on a low-lit screen is supposed to impress anyone? I don't get the kick-stand complaint thing either... but hey, you can't expect much from an idiot, eh?

    So for many peoples needs.... the Slate devices are (1) expensive at $800~1200 (2) heavy (3) hotter (4) short battery life (5) Noisier... hell, people from the PC world have been bitching about the high price of the iPad at $500... WTF?! But $1000 is cool?!

    Perhaps in 2-3 years, tablets DO replace the Desktop as the main computer... who knows? But for the typical human being... a basic tablet with iOS and Android does everything thing need.... email/ facebook and porn.
  • 5 Hide
    blakbird24 , February 11, 2013 12:31 PM
    belardoI've done some tradeshows with out ipad-1, and it was a life-saver compared to using any of our ThinkPads. Easier to show clients and other business people information / presentation. And yes... when YOU ARE on your feet for 7~9 hours... every pound is noticeable. So 6 hours on a low-lit screen is supposed to impress anyone? I don't get the kick-stand complaint thing either... but hey, you can't expect much from an idiot, eh?So for many peoples needs.... the Slate devices are (1) expensive at $800~1200 (2) heavy (3) hotter (4) short battery life (5) Noisier... hell, people from the PC world have been bitching about the high price of the iPad at $500... WTF?! But $1000 is cool?!Perhaps in 2-3 years, tablets DO replace the Desktop as the main computer... who knows? But for the typical human being... a basic tablet with iOS and Android does everything thing need.... email/ facebook and porn.


    More comparisons to the iPad.

    For God's sake people, get a clue. Comparing Surface Pro to ANY iPad is like comparing a 50ft offshore race boat to an inflatable raft. They both float...and that's where the similarities end. The Pro opens up an entire UNIVERSE that until now was completely inaccessible to tablets.
  • 1 Hide
    lpedraja2002 , February 11, 2013 1:53 PM
    This to me, is the future of tablets. A fully capable OS, now I just need to wait another 2 or 3 years until other manufacturers make this affordable lol.
  • 1 Hide
    amdwilliam1985 , February 11, 2013 2:14 PM
    belardoAn update and counter post against the MS-hired marketing drones:60 people?! BWahahaha.... only one in the whole country... and it sells out?! LAME!There are about 30 stores in the USA... any lines there? (doubt it).Apple sells millions of units in 2-3 days... then sell out. MS sells a few thousand?Win8 = failWin8 phone = warmish failWin8 RT = failWin8 Pro tablet = will failWindows logo = failOffice 2013 = failingMicirosoft stores = Clone store, the biggest Apple copy-cat in the world.microsoft = fail.Monkey Man Ballmer needs to step down... as a real chimpanzee could do a better job.MS has lost so much market share... they have become irrelevant. As more and more people notice, its going to get worse and worse for that company. No, MS will and should not DIE... they should be a much smaller company... maybe they'll learn to innovate someday.


    haha, nice story.
    For some reason I felt Apple is dying faster. Most of my friends are switching to Samsung Galaxy phones, either S3 or Note 2. As far as tablet goes, when they see what Surface Pro can do(with office and windows 7 applications), they will dump their iPads faster than Apple can drop from $750/share to $450/share, haha, lol, haha.

    The world can easily move on without apple and facebook, the world can't survive without Microsoft and/or Google.
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