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Ballmer: ''Full Guns'' on iPad is ''Job One Urgency''

by - source: Tom's Hardware US

Windows 7 tablets to be Intel-based, not ARM, and they will print.

It's no great secret that Apple beat Microsoft (and basically everyone else) to the tablet market in the consumer space. Microsoft isn't happy about that.

Microsoft CEO Steve Ballmer said that the company is hard at work in making a Windows-based tablet that'll go head-to-head against the iPad.

"They'll be shipping as soon as they are ready," Ballmer said. "It is job one urgency. No one is sleeping at the switch."

On the topic of Apple's success with the iPad, "they've sold certainly more than I'd like them to have sold."

While other companies are tuning special operating systems for its tablet devices, Microsoft is sticking with Windows 7.

"We have got to make things happen," he said. "We're in the process of doing that as we speak. We're working with our hardware partners. We're tuning Windows 7."

One nice side effect of having Windows 7 is that it'll be packed with features that many of us enjoy on our computers. "When you get your Windows 7 machine, it will print," Ballmer said. "Some people actually like to print every now and then."

Ballmer didn't comment when the tablets will be launching, other than "It ain't a long time from now." As for hardware, it'll be Intel-based rather than ARM.

"We're coming," he said. "We're coming full guns. The operating system is called Windows."

(Source: Cnet.)

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otacon72 08/01/2010 9:14 PM
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-20+

Intel instead of ARM, Windows 7 instead of Phone 7.... if it can get anywhere close to the iPad's battery life, I'd buy one. Heck even if it can't it'll do 10x more than the iPad I'd still buy one since I travel so much.

Albyint 08/01/2010 9:29 PM
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An intel/amd proc would have alot advantages if they could implement it. Paired with a mobile gpu, and throttle software to adjust speed/power demands, and you might have an Ipad killer.

......Here is hoping for some competition......

JasonAkkerman 08/01/2010 9:33 PM
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Go Go Moorestown!!

mcnuggetofdeath 08/01/2010 9:38 PM
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Pricing is by far the most important thing for me. If it's got 2+ Gb of RAM and the new Atom CPUs I'll probably pick one up. But to dominate the market it needs to be priced at around $400.

Anonymous 08/01/2010 9:39 PM
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I have a Fujitsu T5010 Tablet with Vista Business, now installed Windows 7 Business. Microsoft really has to get in the game and the only way to do it is go big or stay home. It really has to smoke, lets face it if they build it (and it works well) they will buy it by the multi millions, not just 3 million.....

otacon72 08/01/2010 10:01 PM
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mcnuggetofdeath :
Pricing is by far the most important thing for me. If it's got 2+ Gb of RAM and the new Atom CPUs I'll probably pick one up. But to dominate the market it needs to be priced at around $400.



I don't think it be at $400 however if Microsft was smart after the specs were finalized do something like a pre-order a month leading up at $400 with a final retail price of $500. Hopefully Microsoft has learned the lesson of the iPad and it will not ever overheat.

falchard 08/01/2010 10:01 PM
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"It's no great secret that Apple beat Microsoft (and basically everyone else) to the tablet market in the consumer space."

In what alternate universe did Apple beat Microsoft to Tablets?

hakesterman 08/01/2010 10:01 PM
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danimal_the_animal 08/01/2010 10:08 PM
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-6+

It better not have a lame ass 1024x768 resolution.....this lame resolution goes all the way back to the quake days with 486 CPU's

it needs to be FULL 720p (1366x768) MINIMUM!

danimal_the_animal 08/01/2010 10:10 PM
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it also needs to handle 1080p video.

if it can do this i will buy one for sure.

anamaniac 08/01/2010 10:22 PM
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1920x1080, 4GB RAM, 2GHz Intel dual core, some random nice Nvidia mobile GPU, and full blown windows 7 on a 13" IPS resistive touch panel please.

You know, a real tablet?

hakesterman 08/01/2010 10:32 PM
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freiheitner 08/01/2010 10:33 PM
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Microsoft is going full guns to catch up. So what's the news here? I've been seeing that since they failed to ship Windows 95 in 1994 and hurried to make it look as much like OS/2 as they could.

exodite 08/01/2010 10:40 PM
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What's the point of trying to beat the iPad, there's yet to be established that there's any kind of market for tablets in the first place.

They're essentially even less powerful netbooks with no keyboard, non-portable media players or oversized smartphones with no phone functionality.

All the big manufacturers might want to dazzle us with sales and cool features but until there's a mean killer app that only tablets handle well you're better off waiting for them to hit eBay en masse before taking the plunge on one.

RicardoK 08/01/2010 10:42 PM
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-5+

The thing comes down to "What apps/games can it run?". Sure, it will run FLASH, but, hey, people buy Apple things because those come with the iTunes store so people can buy a bunch of games that costs .99... That's why Apple is winning this round.

I don't even own an apple device, but it's the truth..

JOSHSKORN 08/01/2010 10:43 PM
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Lets hope the Windows 7 tablet includes all of the features that the iPad lacked and more.

lashton 08/01/2010 10:54 PM
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apple did not beat everyone to the consumer market on tablets, they just marketed thier device like no one else did, why bring a device to market when apple will do the market branding, research and then you see if people will buy it then release better designed

songemu 08/01/2010 11:00 PM
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falchard :
"It's no great secret that Apple beat Microsoft (and basically everyone else) to the tablet market in the consumer space."In what alternate universe did Apple beat Microsoft to Tablets?



In the one where every major tablet before it has weighed 3+ pounds and was pretty much a cannibalized laptop.

Anonymous 08/01/2010 11:03 PM
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As this statement has nothing to do with the story, ignore this as you choose, but have you ever noticed, that as the years pass...Ballmer looks more and more like Peter Boyle as Frankenstein's Monster in Young Frankenstein."Puttin on the RIIIITZZZ!!!"

rpgplayer 08/01/2010 11:14 PM
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hakesterman :
1920x1080, 4GB RAM, 2GHz Intel dual core, some random nice Nvidia mobile GPU, and full blown windows 7 on a 13" IPS resistive touch panel please.You know, a real tablet?Translates to about 4 HRS Battery Life without all the MS Viruses you will probably get.



I've been running MS based OS's since windows 3.1, you know how many viruses I've gotten in that 15+ years? Two, one from a stupid chain letter (learned my lesson there), and one from installing a bootleg copy of 'longhorn' the vista beta that a buddy gave to me. Both were easily removed with a simple virus scan/quarantine. IMO if you are suffering from a plethora of viruses you are 1; lax in security software, and 2; downloading pirated software.

Stay away from Warez and update you're virus scanner at least once a month.


i've bee

jesman1985 08/01/2010 11:42 PM
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wacom intuos4 FOR THE WIN.. no need for an ipad..

aaron686 08/01/2010 11:56 PM
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rpgplayer :
I've been running MS based OS's since windows 3.1, you know how many viruses I've gotten in that 15+ years? Two, one from a stupid chain letter (learned my lesson there), and one from installing a bootleg copy of 'longhorn' the vista beta that a buddy gave to me. Both were easily removed with a simple virus scan/quarantine. IMO if you are suffering from a plethora of viruses you are 1; lax in security software, and 2; downloading pirated software.Stay away from Warez and update you're virus scanner at least once a month.i've bee




You forgot one major cause of virus infections:

plain Utter Stupidity

jrharbort 08/01/2010 11:59 PM
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From what I've seen with the Eee Pad from ASUS, this will certainly be very nice. It will use a Core 2 duo low voltage processor, have 2GB of memory, not sure about the GPU, but the display runs 1366x768. Oh, and it can be docked in landscape mode AND has a USB port for external accessories. Battery life is advertised to be about 8 hours as well.

kartu 08/02/2010 12:22 PM
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Jopple beat $icrosoft to what?
/rolleyes

danimal_the_animal :
It better not have a lame ass 1024x768 resolution.....this lame resolution goes all the way back to the quake days with 486 CPU'sit needs to be FULL 720p (1366x768) MINIMUM!


No, dude, it needs at least 1080p MINIMUM! And minimum 9 megapupsel camera with lens of 2mm radius!

Don't settle for less, dude! 7" screens were made to enjoy full HD! And 2mm lens are made to capture full HD videos!

godwhomismike 08/02/2010 1:01 AM
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Make sure it can play HD quality video, and also flash based video as well. Video playback is important. I don't want to have crappy video playback like I do on an older eeePC.

Anonymous 08/02/2010 1:04 AM
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The real beauty of the iPad for most people is its instant on, simplistic approach to computing. Being able to do most of the things you want to do without the fuss of booting, blue screens, shut-downs, restarts, and all the other isms that goes with a fully functioning computer, including OSX. If Balmer misses the real reason why people are gravitating to this new sector, then he will miss the boat again. Sure there is a "Techie" market out there who wants a tablet to run Crisis, but I think the majority of buyers are novice to medium users who are frustrated with the ins and outs of a full OS.

And since when did they start making devices? Isn't M$ a software company? I bet if they didn't make the Zune, but made the marketplace and software, then they would have been better off... How about just perfect the software and let the other guys figure out the hardware, isn't that the winning formula for M$?

moricon 08/02/2010 1:39 AM
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kartu :
Jopple beat $icrosoft to what? /rolleyesNo, dude, it needs at least 1080p MINIMUM! And minimum 9 megapupsel camera with lens of 2mm radius!Don't settle for less, dude! 7" screens were made to enjoy full HD! And 2mm lens are made to capture full HD videos!



1080p or 720p or 1080i is for TV's the P stands for progressive scanning and the i for interlaced, Screens used in monitors or laptops are just plain 1920x1080. And totally, that is what the screen resolution must be but bigger, 12" minimum!

Anonymous 08/02/2010 1:46 AM
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Linux based operating systems are going to eventually take over every platform, because Apple is all flash and no substance, and because Microsoft does nothing but sit around all day and try to figure out what Apple is doing.

Jarmo 08/02/2010 2:08 AM
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-5+

Quickly now, COPY, COPY, COPY!! You know what? This will fail.

To run Win7 it's not going to be lighter, cheaper or have better battery life than the basic netbook, Atom is not enough really, can't certainly go lower anyway. So you'll basically be getting a netbook without a keyboard (and 50g of weight) and end up costing plenty more than a netbook with a keyboard (touchscreen costs extra).

If there is a magic bullet, it's Chrome OS, Meego, or some other light linux variant.

otacon72 08/02/2010 3:58 AM
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hakesterman :
"They'll be shipping as soon as they are ready," Ballmer said. "It is job one urgency. No one is sleeping at the switch."Dude your Company(MS) has been a sleep on this for over a year. I don't care how urgent you place it now, you will never catch up to the Ipad. You should be fired for this alone.



How so? The iPad doesn't run a real OS and it overheats. Always entertaining to read Apple Funboy's comments.

otacon72 08/02/2010 4:01 AM
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