Digital TV: An Easygoing (R)evolution
Digital TV Add-on Services, Continued
Included in DVB is the MHP data service standard, allowing customers with a MHP capable receiver to get value-added digital information:
The German MHP TV journal Hoerzu offers a detailed program guide.
More MHP examples from Germany:
Main menu with many options.
A game based on a popular TV quiz show.
MHP add-on service during the Olympic Games.
MHP vision from DaimlerChrysler - keyword advertising and product presentation via MHP
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The potential of MHP services is great, but the industry and TV stations are still hesitant to launch MHP services widely, which again results in a feeling of insecurity for those considering investing in the technology. The number of MHP capable receivers in Europe is still very low, but even without MHP, a lot is possible today with standard DVB boxes:
The German pay TV broadcaster Premiere allows the viewer to choose between different viewpoints (such as the overhead view of a race, the pits, or the cockpit) during their Formula-1 coverage.
The manufacturers of DVB set-top boxes (here Technisat) offer an Electronic Program Guide (EPG) with information on the current program. Devices equipped with hard drives can be set up for recording very easily.
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