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Protesters Descend on Apple Store with 'Wake Up' Campaign

Over the last few months, Samsung has started to get a bit cheeky with its advertising. The company took aim at Apple fans who wait in line for each new iPhone with an ad campaign earlier this year. It also advertised the Galaxy Tab as 'The Tablet Apple Tried to Stop' when it finally launched the device in Australia. Considering these not so subtle jibes at Apple, is it any wonder Samsung is the number one suspect for another anti-Apple stunt?

The Sydney Apple Store recently attracted the attention of a mob of protesters. These people pulled up in a giant black bus with the words 'Wake Up' printed on the side and were dressed all in black. When they spilled out of the bus, the people immediately started chanting 'Wake up!' over and over again, and shook signs bearing the same slogan. One of them also had a megaphone (because it's not a protest until someone whips out a megaphone).

 

Though it's not clear who is behind the group of protesters, word on the street is that it's Apple rival Samsung and a follow on from a recent ad that painted iPhone users as sheep. For its part, Samsung has denied any involvement in the campaign.

"Samsung Electronics Australia has nothing to do with the 'Wake-Up Campaign,'" the company told SlashGear earlier today.

So if not Samsung, then who? Your guess is as good as ours.

Conveniently enough, Blogger Nate "Blunty" Burr was at the Apple Store in Sydney on the day in question and managed to capture the whole thing on film. Check it out below!

Follow @JaneMcEntegart on Twitter.   

  • amk-aka-Phantom
    Awesome! :D
    Reply
  • atmos929
    no no no... you need to do better than this to awake apple fanboys
    Reply
  • Northwestern
    The time for this has never been more appropriate. With Apple-worshipers finally realizing that their glorified Mac OS X is not virus-proof and their mobile devices are built off cheap labour.
    Reply
  • DroKing
    Haha nice but That wont get through those thick sheeplike skulls.
    Reply
  • torka
    Samsung denies that it was them.

    ...it could still be but my money is on Microsoft/Nokia.

    Those two have been spouting a lot of anti-iphone stuff with those commercials lately, so it wouldn't surprise me at all.
    Reply
  • amk-aka-Phantom
    Who cares who it was, Samsung, Nokia/MS or someone else... it was FUN!
    Reply
  • halcyon
    Too bad it wasn't New York or some other relevant city.
    Reply
  • markheber
    It is always great to see twits congregate. This type of stunt should be a weekly, it makes normal people feel a little better about themselves.
    Reply
  • Northwestern
    halcyonToo bad it wasn't New York or some other relevant city.New York is busy with the 99%. Please try your protest again later.
    Reply
  • thefiend1
    Protesting like this is juvenile. Doesnt matter what company is behind it, if you cant compete with another company - dont be a bitch about it. Make your products better and stop insulting others. The end.
    Reply