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Nvidia Revealing Tegra 3 at MWC Next Month?

In a recent interview with HEXUS, Nvidia's Mike Rayfield said the he plans to launch a new version of Tegra every year. This will obviously put pressure on Qualcomm. TI and other SoC manufacturers who typically take longer to launch new generations. That said, HEXUS speculates that Nvidia may reveal the new version next month at Mobile World Congress.

"I'm going to come pretty close to my cadence of a launch every year," said Rayfield. "It will be in production around the same time as my competitors' first dual-cores will."

Nvidia officially revealed its current Tegra 2 processor last year during CES 2010, however the chip didn't really take full control of the spotlight until Tegra 2-based products hit the booths earlier this month at CES 2011. The original Tegra processor was introduced to the world back in June 2008, claiming to be the world’s first single-chip computer capable of HD and PC-like Internet experiences for small pocket-type devices.

As for the upcoming Tegra 3, Rayfield wouldn't provide hardware specifics (number of cores, manufacturing process, etc), nor would he offer a precise launch date for the third-generation processor. However, he talked up Project Denver, Nvidia's current project with ARM to produce a powerful CPU/GPU hybrid for desktops.

"As well as licensing Cortex A15, we also have an architectural license with ARM to produce an extremely high performance ARM CPU, which be combined with Nvidia GPUs for super-computing," he said, adding that the Maxwell generation of GPUs will be the first end-product using Project Denver.

"This is a far greater resource investment for us than just licensing a design," he said.

The Maxwell generation is expected to launch sometime in 2013, offering a "massive" increase in processing power over the previous Kepler generation.

  • SlickyFats
    Why announce a new product and make the one that hasn't really even hit the market yet obsolete? Great marketing there. Makes me want to go buy something I know you are getting set to replace very quickly.
    Reply
  • fball922
    Tegra 3? Really? Is there even a Tegra 2 device available in volume? Sounds like a way to make investors happy...
    Reply
  • bustapr
    tegra 2 has is barely on anything and theyre already saying theyll release a new one every year? At this rate itll be impossible futureproof and be ready for good powerful apps. Im not buying a new phone every year just to play a new tegra game...

    it looks like apple has influenced everyone...
    Reply
  • touchdowntexas13
    I agree with the comments above. I haven't really seen any real marketing for Tegra 2 yet. This would make me not want to get a Tegra 2 device. I don't think this is the best strategy.
    Reply
  • scrumworks
    They print 3 instead of 2 on the boxes.
    Reply
  • thekitty
    Learn from history: The Osborne Effect
    http://en.wikipedia.org/wiki/Osborne_Effect
    Reply
  • ImagineTek
    Not really so surprising in the IT industry is it? What doesn't change in a year. 12 months from now you'll have more powerful CPUs, GPUs, faster SSDs, pretty much everything. You have to jump on at some point because there's always something better around the corner.
    Reply
  • thearm
    SlickyFatsWhy announce a new product and make the one that hasn't really even hit the market yet obsolete? Great marketing there. Makes me want to go buy something I know you are getting set to replace very quickly.
    You should be happy about that. Now you have the chance to get the latest and greatest. Isn't it good a company does something to benefit it's customers instead of the bottom line?
    Reply
  • SlickyFats
    thearmYou should be happy about that. Now you have the chance to get the latest and greatest. Isn't it good a company does something to benefit it's customers instead of the bottom line?It doesn't benefit me in anyway. They are using Apple's marketing scheme. And all they do care about is the bottom line. Put out a product with plans to release a new one each year to entice consumers to buy one and then "need" the next big thing.
    Where is fails though is like me wanting a Samsung Galaxy Tab, but I refuse to buy this one because there is already talk of the next one having a better screen and dual core. No thanks, I'll wait.
    I don't buy into that type of marketing. I would prefer if a company put out the best product they can rather than a mediocre product and add a few features to it each time and call it a new product.
    Reply
  • house70
    I'm not buying this announcement...
    Reply