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Nvidia Branded Video Cards Only Sold in Best Buy

It was a bit of a surprise to learn that Nvidia was selling its own video cards at Best Buy. The boxes were labeled as being designed and made by the creators, but in reality the manufacturing of the reference boards is by Foxconn and the tech support is outsourced to India.

Is Nvidia going up against its vendor partners in the retail space? Yes, but only in Best Buy, and only in the U.S., according to comments made to X-bit labs.

"We have no plans to do that outside Best Buy stores [in the U.S.]. It is a unique marketing initiative with Best Buy," said Bryan Del Rizzo of Nvidia PR.

Even though there are Best Buy stores opening up in the UK, it seems the first-party cards will be only sold on home turf.

The thinking behind this is that the majority of U.S. computer enthusiasts who know what sort of video card they want end up buying from an online source. Those who don't know what they want may just go into Best Buy and pick up a box with a name that they are familiar with.

  • vaughn2k
    A bit of surprise, yes... maybe they're not really making money, even though a GT430 is out...
    Reply
  • theholylancer
    shooting those loyal to you to get a golden egg is not exactly the best way to go...
    Reply
  • mman74
    For one minute I thought that the title meant that Best Buy would only be selling Nvidia graphics cards. After the issue with the PS3 firmware update charge, this wouldn't have surprised me.
    Reply
  • jdamon113
    Nice Nvidia should last about three day in that market.
    Pointless step.
    I would say they are trying to setp on the toes of there bit players
    IE xfx and evga. Sad to see BFG out. Nvidia should help them out instesd of a self brandded card.
    For a high tech and generally good company, you have some dumb people working with you.
    Reply
  • jdamon113
    correction they are not trying to step on the toes of the big players
    Reply
  • Benihana
    I guess I won't be able to buy nVidia for long? Pity, I enjoyed using them since the GeForce 2 days. :)
    Reply
  • dgingeri
    They're still Foxconn cards. I'm not touching them. reliability must be horrible, plus Foxconn relies on slave labor. I avoid anything Foxconn now if I can help it.
    Reply
  • r3t4rd
    BenihanaI guess I won't be able to buy nVidia for long? Pity, I enjoyed using them since the GeForce 2 days.Huh?

    Reply
  • superblahman123
    vaughn2kA bit of surprise, yes... maybe they're not really making money, even though a GT430 is out...
    Are you kidding me? Have you seen the price tag the Best Buy throws on these cards? Most cards from Best Buy (from what I've seen) have at least a $50 markup on top of what online vendors like Newegg and TigerDirect offer. This is a money making move, but they won't make the money until Best Buy can appeal to more enthusiasts.

    I see this as something the GeekSquad will capitalize on for video card installation services.
    Reply
  • mchuf
    superblahman123Are you kidding me? Have you seen the price tag the Best Buy throws on these cards? Most cards from Best Buy (from what I've seen) have at least a $50 markup on top of what online vendors like Newegg and TigerDirect offer. This is a money making move, but they won't make the money until Best Buy can appeal to more enthusiasts.I see this as something the GeekSquad will capitalize on for video card installation services.

    Boy, isn't that the truth. Do these "special" NVidia cards come packed with a tube of K-Y Jelly to help ease the pain?
    Reply