Apple Making Huge Money; iPad Outsells Macs

Thanks to products that make consumers go gaga for them, Apple has reported another record quarter. For its fiscal 2010 fourth quarter ended September 25, 2010, Apple posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share.

These results compare to revenue of $12.21 billion and net quarterly profit of $2.53 billion, or $2.77 per diluted share, in the year-ago quarter. Gross margin was 36.9 percent compared to 41.8 percent in the year-ago quarter. International sales accounted for 57 percent of the quarter's revenue.

"We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings-both all-time records for Apple," said Steve Jobs, Apple's CEO. "iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year."

Apple sold 3.89 million Macs during the quarter, a 27 percent unit increase over the year-ago quarter. Apple sold 9.05 million iPods during the quarter, representing an 11 percent unit decline from the year-ago quarter. Apple also sold 4.19 million iPads during the quarter, meaning that it moved more tablets than it did computers.

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • cashews
    More iSheep to the slaughter.
    Reply
  • Square_Head
    Good for Apple... wish they'd lower the price of their MB Pro though... Love their products... can't afford them.
    Reply
  • damasvara
    Thanks to products that make consumers go gaga for them, Apple has reported another record quarter.That's not a very nice way of saying it. BUT I LIKE IT!!!... :lol:
    Reply
  • geo3434
    PRODUCTS ARE FOR RICH WHITE PEOPLE OR DRUG DEALERS...NO ONE ELSE CAN AFFORD THEIR STUFF
    Reply
  • joytech22
    i swear to god im sick of those supershop spammers..

    Next time i see one of their messages here on tom's, im going to spam that email at the bottom of their page and see how they like it..

    And i guessed Ipads would outsell Mac's, they're cheaper and more useful under less demanding situations.
    Reply
  • eklipz330
    it's such a niche product... and they way they market it, it's like a sub-unit of their macs... so no, there won't be any cannibalizing.. maybe just a little
    Reply
  • dEAne
    I am impressed.
    Reply
  • 2real
    Square_HeadGood for Apple... wish they'd lower the price of their MB Pro though... Love their products... can't afford them.a sucker is born every minute
    Reply
  • mj4358
    2reala sucker is born every minute
    And i guess Microsoft is a paragon of virtue? Never mind the fact that Windows Ultimate costs 1/3 of a full PC at Walmart.....that said; what does it make you?
    Reply
  • sudeshc
    Apple is for sure making new fans very second then any other company in world.
    May be those people like monopoly and closed environment guarded by Hitler like people.
    Reply