The number of IPTV subscribers will reach a moderate 29.5 million worldwide in 2010 from a small base of five million in 2006, with global revenues from IPTV services increasing from nearly $1.5 billion in 2006 to $9.3 billion in 2010, according to consulting firm Ovum. These modest numbers reflect the fact that IPTV will continue to represent a number of challenges for operators well after being launched - challenges which include understanding and accessing content, Ovum said.
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