Syntax Groups enters entry-level LCD-TV market

City of Industry (CA) - Syntax Groups has launched its Olevia LCD TV product line with a 30 inch model below $2000. The joint venture between taiwanese manufacturers Kolin and Prokia is yet another sign that LCD TVs are quickly descending in price and entering the mainstream.

If you have played with the idea of purchasing a LCD TV for your family room but were pushed back by the hefty premium you have you pay over a common TV, Syntax Groups might have an option for you. The one-year young company recently introduced the first two models of its LCD TVs under the Olevia brand.

$1399 gets you a 27" model, $1799 buys a 30" LCD. According to a Syntax spokesperson, the company aims to undercut the competition in the US LCD market by a clear margin. For comparison, Gateway charges $1999 for a 26" LCD TV and $2999 for a 30" LCD TV. Popular entry-level 30" LCD TVs such as the Tatung-brand sells slightly above Syntax' prices at retailers such as Walmart for $1850.

Syntax however claims that the firm's TVs surpass typical specs found in this price segment. Olevia LCDs post a contrast ratio of 750:1 versus a common spec of 500:1. The refresh rate of the TVs is 650:1, three rows of backlights increase the clarity of the picture, the company said.

While Syntax describes itself as "consumer electronics company" with notebooks, DVD players and DVD recorders in its product line-up, LCD and LCOS TVs are the main focus of the firm. The spokesperson siad that Syntax would introduce larger LCD TVs in the coming months as well as LCOS TVs. The products can be purchased at online retailers such as Tiger Direct and PC Mall and will also become available a electronics stores soon, Syntax said.