Memory and storage chip prices have been steadily increasing worldwide due to the AI-driven shortage. Still, Japanese consumers are being hit the hardest, with crazy prices appearing in multiple shops across Tokyo. According to Akiba PC Hotline! [machine translated], Samsung SSDs have increased by up to 300% in various computer retailers, with the top-of-the-line 8TB Samsung 9100 Pro going up as high as $3,470.97 USD (547,980 JPY) at the current exchange rate. By comparison, you can get the same drive on Amazon for just $1,960.69 — around 43% cheaper than what is offered among Japanese retailers.
The egregious pricing isn’t limited to large-capacity PCIe 5.0 drives either. The 4TB 9100 Pro with heat sink is priced at $1,773 USD (279,980 JPY), which is a 31.5% increase from its previous price, while the 2TB version is now at $893 (140,980 JPY). These examples are around double the prices of the same models here in the U.S., as you can see on our SSD price tracker. More “affordable” Samsung models like the 990 Pro, 990 Evo Plus, and even the 870 Evo didn’t escape the pricing hikes, either. When compared to their prices from January of this year, those drives have jumped in price by as much as 384.7%.
The Japanese news outlet also reports that the price hikes aren’t limited to Samsung drives, as Kioxia SSDs also saw recent price jumps of between 39.8% to 59.4%. This meant that the 2TB Exceria Pro G2 costs $594.68 USD (93,880 JPY), while the 1TB Exceria Basic now costs $208 (32,980 JPY). It’s not all bad news for Japanese buyers, though, as Western Digital (SanDisk), Lexar, and other less popular brands saw a price drop for Gen 4 and Gen 5 M.2 NVMe SSDs and SATA SSDs.
These are some of the highest price hikes we’ve seen across the world, so far. Unfortunately, it’s unlikely that this will be the last price hike we’ll see, as PC makers are reporting increasing component costs that go beyond RAM and storage. Even other storage products like memory cards and flash drives saw price increases between 124% and 261%. Unfortunately, the average buyer cannot do anything but either pay the higher prices or wait until they go down in the distant future (if they ever do).
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