Google is urging Android developers to create their apps for tablets instead of predominately focusing on a smartphone version.
Speaking to The Guardian, Google's mobile team product manager, Robert Hamilton, said: "We'd like developers to think more and more about great tablet experiences. There's a lot of really good Android tablets out there now."
Hamilton stressed that the firm's first tablet, the Nexus 7, was the first product to essentially grab developers' attention about releasing apps that are specifically designed for just tablets. With the impending launch of its 10-inch Nexus 10 tablet on November 13, Hamilton believes more developers will begin to grasp the importance of making apps compatible with tablets.
"We actually think that the Nexus 7 was the tipping point and [the Nexus 10] is pushing it further. We are seeing the smart Android developers move quickly towards great tablet experiences, which sometimes means rethinking their apps."
The Google Play store recently exceeded 700,000 apps, subsequently matching the amount of applications Apple's App Store features. The latter, however, offers over 250,000 iPad-specific apps.