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Apple CEO Tim Cook Apologizes to Chinese Consumers

Apple has yet again released an apology, this time to the people of China concerning their warranty policies, or lack thereof. The controversy concerning their warranty policy for Chinese customers has been growing recently, with unclear small print about the conditions, botched repair works, and a general low quality of standard. 

The letter, which can be seen on the website here, was signed by CEO Tim Cook. It mentioned many forthcoming improvements to the quality of service. Among these improvements are clearer policy statements, increased staff training and supervision, and a more streamlined channel of communication between the customer and Apple Feedback Service. They also have upcoming plans to improve the methods by which iPhone 4 and 4S repairs are handled and executed.

A week before the letter was released, the Chinese state media was in the process of openly criticizing Apple and their handling of complaints, calling them "Arrogant" in their attitude towards Chinese customers and insinuating that they evade local taxes and preach their innocence in the face of incriminating evidence. 

The letter responds to those claims by stating that Apple is aware that a lack of external communication on their part has led to these speculations, and that they offer both a sincere apology and guarantee that things will be set right. As the Chinese market is a huge asset to Apple both in the form of production and sales, it is hardly surprising that they issue an official apology addressing these serious allegations.

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  • NightLight
    they can apologize to the rest of the world for their ridiculous prices!
    Reply
  • TheBigTroll
    i hope apple is smart enough not to use google translate (or apple translate if they have one of those in their pockets) to write this letter.
    Reply
  • Dupontrocks11
    Apple? Arrogant? No way!
    Reply
  • Shin-san
    I would be amazed since this is state TV, Apple says "Okay. We're pulling out of China!"
    Reply
  • ddpruitt
    The controversy concerning their warranty policy for Chinese customers has been growing recently, with unclear small print about the conditions, botched repair works, and a general low quality of standard.

    their handling of complaints, calling them "Arrogant" in their attitude towards Chinese customers and insinuating that they evade local taxes and preach their innocence in the face of incriminating evidence.

    Isn't this Apple everywhere?

    You're holding it wrong.
    --- Steve Jobs
    Reply
  • Dupontrocks11
    otacon72People who buy Apple products end up paying less in the long run because Apple products hold their value much better. Thumb me down all you want....truth hurts.
    Do you live under a rock? Apple nickels and dimes their customers, and makes everything incompatible for different generations so their customers have to buy everything over again! Not to mention that every Apple product that comes out makes their previous product "seem" inferior! Even though all the hardware IS inferior anyways! /End Rant/
    Reply
  • PapaCrazy
    Hah, even the Chinese, used to living under decades of human rights abuses and inhuman bureaucracies, are getting fed up with Apple's BS. If only the Honorable Chairmen Jobs was here to quell the uprising...
    Reply
  • m32
    And China makes their products.
    Reply
  • QEFX
    Apple CEO Tim Cook to Chinese Consumers: Me sooo sorry, me luv you long time
    Reply
  • mchawk
    QEFXApple CEO Tim Cook to Chinese Consumers: Me sooo sorry, me luv you long time
    Hahahahaha lol nice Full Metal Jacket quote

    Anyways... finally Apple learnt to apologise BUT... say "I'm sorry" too many times and you got empty words...

    #domoretalkless
    Reply