As the nation's only 4G carrier, Everything Everywhere, also known as EE, has been able to charge whatever it pleases for the privilege of 4G LTE service. However, all that is about to change, as the 4G marketplace is soon going to expand to include many more players.
Three UK this past weekend announced that it would offer Ultrafast services as standard on all of its smartphone plans. The company said that when 4G arrives later this year, it will be available across all existing and new price plans without a premium 'upgrade' fee.
"Any customer with an Ultrafast ready device can already enjoy great speeds on Three's Ultrafast network without paying a premium or needing to swap SIM cards or price plans," the company said in a statement yesterday. "LTE will be available as standard with all customers' price plans when the roll-out begins later this year."
So-called 'Ultrafast' devices include the iPhone 5, the Lumia 920, Sony's Xperia Z, the iPad mini and iPad with Retina display. LTE versions of the Samsung Galaxy S III and Galaxy Note II are being launched on Three within the next month, and the BlackBerry Z10 will arrive on the network in mid-February.