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Product (RED) Mac Pro Fetches $977,000 at Auction

Apple's new Mac Pro is pretty unique on its own, but Jony Ive recently created a special version of the new desktop machine for a Project Red charity auction. Unveiled in late October, the red Mac Pro was expected to go for around $60,000. In fact, that figure was at the top end of Sotheby's $40,000 - $60,000 estimate. This past weekend, the computer was sold for well over 10 times that amount.

In a press release sent out on Saturday night, Sotheby's revealed that a massive $26 million had been raised for The Global Fund thanks to The (RED) Auction. The collection of items for auction was curated by Ive and Marc Newson in collaboration with Bono. Sotheby's website lists the lot sold price for the red Mac Pro as $977,000, though it didn't fetch the highest price of the night. Also up for auction were a Leica Digital Rangefinder Camera designed by Ive and an aluminum desk produced by Neal Feay Studio and designed by Newson. Both items fetched in excess of $1.5 million. 

Announced back in June, Apple's new Mac Pro will ship in December. Assembled in the United States, the Mac Pro features a 3.7 GHz quad-core Xeon from Intel. This is working alongside two AMD FirePro D300 GPUs, 12 GB of 1866 MHz DDR3 RAM, 256 GB of PCIe flash storage (read/write speeds of 1.2 GBps/1 GBps) and up to six Thunderbolt 2 ports. Customers can configure their Mac Pro with as much as 64 GB of RAM and 1 TB of flash storage, so while pricing starts at $2,999, you can expect that baseline price to rise if you make changes to the specs.

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  • jasonpwns
    Auctioning off designer trash cans for charity. Very awesome.
    Reply
  • greatsaltedone
    I'm no fan of Apple, but those are some serious specs. You could virtualize that machine and use it to feed "dumb" workstations across the house and/or small business.

    The auction price is just silly, but at least it went to charity.
    Reply
  • afrobacon
    I love the design/color on this one; not only does it look like its designed by Ferrari, but its also symbolic of my feelings towards Apple is general.
    Reply
  • Memnarchon
    So this is the same as the Black colored Mac Pro, apart from the fact its Red. So instead of lets say 5-6K$ someone pays near 1m $ for the color (upgrade to apple fans).

    And here comes what I read somewhere:
    Apple is for people that their wallet is bigger than their logic...
    Reply
  • shardey
    12030188 said:
    So this is the same as the Black colored Mac Pro, apart from the fact its Red. So instead of lets say 5-6K$ someone pays near 1m $ for the color (upgrade to apple fans).

    And here comes what I read somewhere:
    Apple is for people that their wallet is bigger than their logic...

    Did you read the article at all? It's one of a kind and the money was donated to charity.

    This is an generous contribution by Apple, regardless of who you are.
    Reply
  • falchard
    I think the guy would have bid $977k regardless of what they put up for auction.
    Reply
  • expl0itfinder
    People are nuts
    Reply
  • coolitic
    These idiots will buy anything.

    Then again, ppl like the awesome Bill Gates have tons of money to burn.
    Reply
  • bjaminnyc
    Read the article before you criticize. Who ever bought this item just donated a ton of loot to charity. Likely more so for the write off but who cares.
    Reply
  • Memnarchon
    12030215 said:
    Did you read the article at all? It's one of a kind and the money was donated to charity.

    This is an generous contribution by Apple, regardless of who you are.

    12030516 said:
    Read the article before you criticize. Who ever bought this item just donated a ton of loot to charity. Likely more so for the write off but who cares.

    To both of you:
    Of course I read the article. And ofcourse the money will go for charity. And Apple did this because they are humanitarians. hmmmm.... Fishy, isnt it?

    But people should learn not only to read an article, but also understand the facts and be able to criticize. Well everyone has the right not to criticize and just read the article like a scanner machine ofc...

    From my perspective, Apple did a clever move to advertise their company again (you can find it in other sites of the web also). The guy that bought it, just wanted to have a unique mac pro for showing off.
    For other people, they are humanitarians/philanthropists that don't care about their wallet. They only care about world peace and happiness all over the world.
    Everyone is free to have his opinion...
    I chose mine...
    Reply