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Acer Stresses Importance of Touch Through Win 8 Products

By - Source: TechWeekEurope | B 21 comments

Acer has invested a considerable amount of time and money into touch-enabled devices powered by Windows 8.

Acer has stressed the importance of delivering a touch experience to consumers through Windows 8 products.

Jerry Kao, Acer’s associate vice president of consumer business unit, said consumers are entering an age where the quality of the “tactile experience” is effectively more significant than the amount of RAM or speed of the CPU. He also predicted that tablets and laptops will merge into a single entity soon, as has been showcased through a variety of hybrid products powered by Windows 8.

“Windows 8 is a great opportunity for us, because it makes the world a more touch-friendly place. Acer understands this, and we want to be the first to bring this capability to the market. So we are very aggressive in terms of touch product promotion,” said Kao.

"We have a range of All-in-One PCs, Iconia tablets, notebooks in various form-factors – the entry V series, and the flagship S series. In terms of product offering, we are already the most aggressive company,” he added.

Kao continued on to explain why Acer has invested a considerable amount of money and time into touch technology. “In addition to a wide product portfolio, our touch experience is much smoother and much more responsive that that of the competitors. Today, the focus has shifted away from the demand for faster CPU and more RAM. The new battlefield is the touchscreen technology – how smooth and precise it is, how enjoyable the touch effect is. We have invested a lot of time and money into this technology, to stay ahead of the competition.”

Acer boasts a range of touch-enabled devices. Prior to the launch of Windows 8, the firm announced its W700 Windows 8 11.6-inch tablet PC7-inch Iconia A110 tabletW700P, W510P Windows 8 Pro tablets, as well as ultrabooks and notebooks.

“The reason we offer so many products is simple: our customers want different things. For example, with S7, our surveys have shown that most of our female customers want an 11.6-inch laptop, while men want 13-inch. So we offer both. There’s a lot of conflicting feedback like this. Unfortunately we have certain resource limitations, otherwise we would offer even more different devices.”

Despite Acer's confidence in Windows 8-powered touch-enabled devices, it has delayed its Windows RT plans in order to see how Microsoft's Surface tablet performs.


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  • 8 Hide
    shmung , November 3, 2012 4:05 PM
    Too bad they haven't released a good laptop with touch yet not everyone wants a dam ultra book thin and light translates to me as under powered and overpriced I don't mind paying 1500+ for a laptop but i will not pay more than 500 for something with a low voltage cpu and integrated graphics.
  • 0 Hide
    bystander , November 3, 2012 4:26 PM
    I was very unhappy with the touchpad on the last Acer laptop I had. Hopefully they do better with the touch screen technology. I am impressed with the 3D Vision Acer monitor I got from them, however.
  • -2 Hide
    Anonymous , November 3, 2012 4:47 PM
    I just got an Acer notebook for $599. I returned the HP I bought as I found the touch pad horrible. The Acer is infinitely better and my primary reason for purchasing it. As far as integrated graphics go, I was very skeptical about this as well being that I have a high end desktop. Turns out the HD 4000 is quite capable. Guildwars 2 runs around 40fps and even Xcom runs respectably. Not turned all the way up but, I can game on the go if needed (rarely).
  • 1 Hide
    A Bad Day , November 3, 2012 5:05 PM
    As of now, a lot of software for tablets weren't exactly programmed for keyboard usage. A lot of software for laptops and desktops weren't exactly programmed for touch-screen usage either.
  • 6 Hide
    dimar , November 3, 2012 5:27 PM
    I wonder how much of this investment went for developing touch screens that don't leave finger residue?
  • 3 Hide
    bystander , November 3, 2012 5:30 PM
    LenogenI just got an Acer notebook for $599. I returned the HP I bought as I found the touch pad horrible. The Acer is infinitely better and my primary reason for purchasing it. As far as integrated graphics go, I was very skeptical about this as well being that I have a high end desktop. Turns out the HD 4000 is quite capable. Guildwars 2 runs around 40fps and even Xcom runs respectably. Not turned all the way up but, I can game on the go if needed (rarely).

    Maybe they improved the touchpad hardware in the last year, but back a couple years, the problems with their touchpad was all over the internet.
  • 7 Hide
    damianrobertjones , November 3, 2012 6:49 PM
    "“Windows 8 is a great opportunity for us" ... I thought that Acer wasn't happy with Windows 8?
  • 3 Hide
    killerclick , November 3, 2012 6:59 PM
    damianrobertjones"“Windows 8 is a great opportunity for us" ... I thought that Acer wasn't happy with Windows 8?


    They weren't happy with Microsoft selling Surface, they're otherwise fine with everything that may create demand for new products.

    As for touch on non-handhelds, it's a fad they're trying to force ... like 3D.
  • 0 Hide
    bystander , November 3, 2012 7:10 PM
    killerclickThey weren't happy with Microsoft selling Surface, they're otherwise fine with everything that may create demand for new products.As for touch on non-handhelds, it's a fad they're trying to force ... like 3D.

    I don't see it as a fad, but I don't ever see us completely doing away with the mouse and keyboard, and for a while, I see touch on the desktop as a limited use item.
  • 0 Hide
    GeoMan , November 3, 2012 7:50 PM
    I played with an Asus VivoBook 202E at the local computer shop. Despite it's very modest Pentium 987 Proc (basically an ULV SB with a whole bunch of stuff turned off) Win 8 was very snappy on it and the touch screen worked really nicely with Win 8. If I wasn't a broke student I've have bought it on the spot.
  • 2 Hide
    mariusmotea , November 3, 2012 8:37 PM
    i cannot work and play on a touchscreen laptop more than 5 minutes. my hands must rest on somethink (like a palmrest).
  • 2 Hide
    nebun , November 3, 2012 8:37 PM
    I repeat....I will never purchase a touch computer or laptop....my touch cell phone has enough oily finger prints to look at
  • 1 Hide
    halcyon , November 3, 2012 9:40 PM
    I don't see the benefit of touch on desktop PCs. I guess I'm old fashioned. I certainly don't see the benefit of Windows 8. Some say its faster than Windows 7. I hadn't realized Windows 7 needed improving in that area.
  • 2 Hide
    DRosencraft , November 3, 2012 10:57 PM
    Seriously, so many people with oily fingers... Anyway, I don't think touchscreens are a simple fad. They are simpler and quicker than a mouse. However, there are some things a mouse is just better for, so I doubt you will ever see mice go anywhere. Touchscreen typing is terrible, so I don't see keyboards going anywhere either. I don't think it has to be a one or the other scenario. Having a touchscreen and a mouse and a laptop should be fine. It's just another optional input method. Add voice control and you've got a fourth method. Add something like Kinect and that's input method five. Each has its niche and time or place that it's useful, or even better than one of the others. I think berating one is useless, or hyping one's superiority is simply juvenile. None of these has to interfere with the capability of the other. They can coexist in the same computer environment.
  • -1 Hide
    Wolygon , November 3, 2012 11:27 PM
    Touch seems very limiting for mobile devices, you just can't do the same stuff as a track-pad or mouse. Stylus's (pens) on the other hand seem purely amazing for mobile productivity, giving you the full precision of a mouse with a tablet. I always wondered if you could use them for CAD/3D modelling, but I just watched a youtube of someone modelling on sketchup with one (Asus EEE slate), very impressive. I'd bet its better than a track pad laptop and more mobile too, totally keen. Pitty Surface Pro is only 10.6", seems a bit small but we'll see.
  • 3 Hide
    halcyon , November 3, 2012 11:40 PM
    I took the risk moving from my iPad to this Transformer Infinity. Say what you want but the iPad works well, is very smooth, and has the most polished apps. iOS does touch right, IMO. Android tablets are getting there but the ecosystem is not as mature as it is for iOS (from the apps standpoint). I think Surface is probably fine but RT lacks the ecosystem so you have to take a big risk in moving there. Are developers going to jump onboard in droves so that the good iOS games and other apps are available. Is it worth a $400-$500 risk?
  • 0 Hide
    beayn , November 4, 2012 2:17 PM
    LenogenI just got an Acer notebook for $599. I returned the HP I bought as I found the touch pad horrible. The Acer is infinitely better and my primary reason for purchasing it. As far as integrated graphics go, I was very skeptical about this as well being that I have a high end desktop. Turns out the HD 4000 is quite capable. Guildwars 2 runs around 40fps and even Xcom runs respectably. Not turned all the way up but, I can game on the go if needed (rarely).
    Technically HP or Acer don't make the touch pads, they just buy the parts from someone else, usually Synaptics or something. Lowest bidder probably wins, and all companies can have a bad batch.
  • 0 Hide
    jkflipflop98 , November 4, 2012 5:25 PM
    bystanderI don't see it as a fad, but I don't ever see us completely doing away with the mouse and keyboard, and for a while, I see touch on the desktop as a limited use item.


    After Leap and Kinect PC come out, the mouse and keyboard are done. Yeah, you dipshits are raging right now, but think about it. Your buttons on your keyboard are simply coordinates on a flat x-y plane.
  • 0 Hide
    hiryu , November 5, 2012 12:09 AM
    jkflipflop98After Leap and Kinect PC come out, the mouse and keyboard are done. Yeah, you dipshits are raging right now, but think about it. Your buttons on your keyboard are simply coordinates on a flat x-y plane.

    Not quite, you cannot beat accuracy of input from the keyboard (comparing to voice), and keyboard has tactile feedback that neither touchscreen or kinect have.
    for mouse, unless you don't have the desk to put the mouse on, using mouse uses least energy to navigate. The physical distance you hand travel is far less than using the touchscreen or kinect.
    In some situations, sure, kinect can beat keyboard and mouse.
  • 0 Hide
    Thomas Creel , November 5, 2012 2:15 AM
    This is nice and all but I'm going to wait until this stuff is more main stream. I prefer being late to the "Party" if it means saving a lot of hassle. When touch screen monitors become the norm is when I will get Windows 8 :) 
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