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Report: AMD Add-In Board Shipments Increased in 2Q12

By - Source: Jon Peddie Research Email | B 9 comments

Add-In Board shipments are "seasonably" down, but AMD is catching back up with rival Nvidia.

Jon Peddie Research (JPR) reports that add-in board (AIB) shipments dropped in 2Q12 as expected due to the summer season. But the unit shipments were also lower on a year-to-year comparison and on a quarter-to-quarter comparison for the quarter. This market is expect to decline even further thanks to the popularity of notebooks and the worldwide economic depression.

"Normally, this quarter of the year is down, and this year's quarter was no different, but the decline is less than the 10-year average," the company said on Monday. "However, this is just one quarter in a very turbulent year so we can't use this quarter a prediction of the future, the world-wide economic conditions are just too uncertain."

In 2Q12, AMD actually increased its market share of the AIB sector to 40.3-percent. Obviously Nvidia still dominates the market, but that share has slipped, falling to 59.3-percent. During the last quarter, Nvidia commanded a 61.9-percent share whereas AMD only retained 37.8-percent of the AIB market. So what was the cause of AMD's gain? Its introduction of the new Radeon HD 7000 series, and the success of the A10 "Trinity" APU.

"Nvidia got off to a slow start in Q2 and cited supply constraint as the main reasons for the decline," the firm states. "Embedded graphics processors at first were simply replacing integrated chipsets, and they did not have a major impact on AIBs. However, the new embedded graphics processor from AMD, the A10 (Trinity) has shown pretty good performance and has replaced entry-level AIBs."

According to a provided chart, the number of sold units tanked in 2008, and then picked back up again a year later. AIB growth fell again at the beginning of 2010, picked back up in the 3Q to 4Q period, then fell again one year later. The ten-year average change for AIBs in the 2nd quarter is -11.3-percent; this year it was lower at -6.5-percent. The market itself has decreased year over year, with shipments decreased to 14.8 million units, down 1.1 million units from this quarter last year.

The Jon Peddie Research's AIB report is available now in both electronic and hard copy editions. Included with this report is an Excel workbook with the data used to create the charts, the charts themselves, and supplemental information. Those interested in acquiring a copy can learn more about pricing here.

Here's a summary of the 2Q12 quarter in general:

* Total AIB shipments decreased this quarter, from the previous quarter, by 6.5-percent to 14.8 million units.
* AMD increased its market share to 40.3-percent, Nvidia's market share slipped but still retains a large majority at 59.3-percent.
* Year-to-year this quarter AIB shipments were down 7-percent.

 

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Top Comments
  • 13 Hide
    Marco925 , August 28, 2012 1:09 PM
    Just can't beat the value, they definitely outsell the Nvidias in the store i work at.
  • 11 Hide
    tomfreak , August 28, 2012 12:25 PM
    blame the mid end segment Nvidia is missing/delays = GTX660TI/660/650Ti/650.
  • 10 Hide
    supall , August 28, 2012 1:35 PM
    Ragnar-KonAMD out-sells Nvidias at the store at the store down the street from my house as well. The only exception is in the workstation market... not sure why, but I assume Nvidia has the lead thanks to CUDA.It is good AMD has something to fall back on though. Their desktop CPUs are lack-luster at the moment, and their APUs, while a great product, are not exactly selling like the latest iPhone.


    Their current Llano APUs are pretty decent for HD playback. So things like HTPCs do great here, but most don't need an HTPC and few don't really know what Llano is. However, I suspect that once the Trinity desktop hits, you'll find people building cheaper machines for entry-level gaming. I think that will catch on rather quickly. I know that if Trinity drops by Christmas, I'll try to build 2 machines for $800-900 as Christmas gifts. We'll see how that goes.
Other Comments
  • 11 Hide
    tomfreak , August 28, 2012 12:25 PM
    blame the mid end segment Nvidia is missing/delays = GTX660TI/660/650Ti/650.
  • 13 Hide
    Marco925 , August 28, 2012 1:09 PM
    Just can't beat the value, they definitely outsell the Nvidias in the store i work at.
  • 7 Hide
    Ragnar-Kon , August 28, 2012 1:21 PM
    Marco925Just can't beat the value, they definitely outsell the Nvidias in the store i work at.

    AMD out-sells Nvidias at the store at the store down the street from my house as well. The only exception is in the workstation market... not sure why, but I assume Nvidia has the lead thanks to CUDA.

    It is good AMD has something to fall back on though. Their desktop CPUs are lack-luster at the moment, and their APUs, while a great product, are not exactly selling like the latest iPhone.
  • 10 Hide
    supall , August 28, 2012 1:35 PM
    Ragnar-KonAMD out-sells Nvidias at the store at the store down the street from my house as well. The only exception is in the workstation market... not sure why, but I assume Nvidia has the lead thanks to CUDA.It is good AMD has something to fall back on though. Their desktop CPUs are lack-luster at the moment, and their APUs, while a great product, are not exactly selling like the latest iPhone.


    Their current Llano APUs are pretty decent for HD playback. So things like HTPCs do great here, but most don't need an HTPC and few don't really know what Llano is. However, I suspect that once the Trinity desktop hits, you'll find people building cheaper machines for entry-level gaming. I think that will catch on rather quickly. I know that if Trinity drops by Christmas, I'll try to build 2 machines for $800-900 as Christmas gifts. We'll see how that goes.
  • 2 Hide
    greghome , August 28, 2012 3:09 PM
    Quote:
    blame the mid end segment Nvidia is missing/delays = GTX660TI/660/650Ti/650.


    I blame the delays on the fact that Nvidia seems to be designing the entire "more powerful than 640" line-up with the GK104 GPU, waiting to stockpile more and more crippled chips to produce lower end models, instead of churning out different GPUs for different segments, like they used to, or like AMD at least

    Quote:
    Their current Llano APUs are pretty decent for HD playback.


    I just hope they bring out the "True" successor to the Brazos line-up, instead of the so called Brazos 2.0 that's nothing more than a higher clocked Zacate.
  • -1 Hide
    Anonymous , August 28, 2012 3:42 PM
    headline is misleading, I guess:

    "In 2Q12, AMD actually increased its market share of the AIB sector to 40.3-percent. [...] During the last quarter, [...] AMD only retained 37.8-percent of the AIB market."
    &
    "Total AIB shipments decreased this quarter, from the previous quarter, by 6.5-percent to 14.8 million units."

    Doing the math: AMD shipped 5.98 million units in Q1 and 5.96 million in Q2, that is a slight reduction.
  • 2 Hide
    sheepsnowadays , August 28, 2012 4:38 PM
    Maybe Nvidia spent all their money on TWIMTBP and AMD knows they don't have to pay devs to help them out.
  • 3 Hide
    falchard , August 28, 2012 10:17 PM
    With APUs, its pretty pointless to buy an Intel without an addin board. Cunning market play AMD, they either buy your product or have a 30% chance to buy your other product.
  • 0 Hide
    rexdale_punjabi , August 29, 2012 11:23 AM
    It's also because AMD 7000 series easily oc 50% under water and 30-40% on air, but alas Nvidia fanboys still stumble down the hills to hell.

    One guy, actually rec. someone getting a 680 when the poster's other choice within budget was a 7970 w/ water block.

    DERP!

    I like Nvidia, but I'm an over-clocker this gen AMD takes the cake on gpus. Intel takes the cake for water, and air but I guess if someone's using that extreme ish it's time to bulldoze clockspeeds.

    People have their pref. like I do like ati just because they are/were Canadian but for example far as my knowledge goes the hd 2000 series was is, is probably the most horrible POS to ever hit the tech market ever.

    I like AMD, but for anyone looking to spend some money srsly go intel and I didn't think it mattered b4 but w/ sb and IB giving 30+ more frames now at 1080p screw amd.