Google, Among Others, May Have Paid off Adblock Plus to Not Block its Ads

It's a little bit difficult for companies to profit off of online advertising these days, especially when most Internet-savvy users are using services like Adblock to remove unwanted ads.

According to German site Horizont, companies may be getting around this by paying off Adblock Plus. Among these offending companies is tech giant Google, presumably to give its Google Ad service more user penetration.

Horizont didn't provide details of how much Google is paying Eyeo, the company that runs Adblock or the names of any other company that's also been added to Adblock's whitelist.

Eyeo's maintained a policy of allowing certain ads from smaller companies be added to its whitelist for free, while charging larger companies for similar treatment. "Whitelisting is free for all small websites and blogs," states the Adblock FAQ. "However, managing this list requires significant effort on our side and this task cannot be completely taken over by volunteers as it happens with common filter lists. That’s why we are being paid by some larger properties that serve nonintrusive advertisements that want to participate in the Acceptable Ads initiative."

For a company that aims to have an open source project to block online advertising, charging companies to be whitelisted seems to be a huge conflict of interest.

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  • jshat
    Seems no one at Toms knows how to use ABP, these "acceptable" ads can be turned off in the options. Guessing this is a push to get users to turn off ad blocking on your site(then again maybe not). Actually I'm pretty sure during install it asks you specifically if you want to allow non intrusive advertising, been this way for a loooong while now.
    13
  • Camikazi
    Anonymous said:
    Anonymous said:
    Seems no one at Toms knows how to use ABP, these "acceptable" ads can be turned off in the options. Guessing this is a push to get users to turn off ad blocking on your site.


    Well, consider this... I just took a look at adblock plus on what I assume is their official website (adblockplus.org) and I saw these claims made...

    "Blocks banners, pop-ups and video ads - even on Facebook and YouTube
    Protects your online privacy
    "

    It does NOT at any point say "except from google and other companies willing to pay us money to not be blocked."

    Having to go through a bunch of extra options to have adblock perform its primary role, without being quite obviously forewarned that one would have to do this, seems to be a bit sketchy.


    On the Features page (not hidden and is the second point on that page)

    Acceptable Ads

    Adblock Plus will always block annoying ads.
    Still, many websites rely on advertising revenues so we want to encourage websites to use plain and unobtrusive advertising instead of flashy banners. That's why the Adblock Plus community has established strict guidelines to identify acceptable ads, and Adblock Plus allows these out of the box. You can always disable this feature if you want to block all ads.

    If you do not think enough to check out the features page of an addon or program then the fault is yours and no one elses. Don't go demonizing something when it tells you upfront and in big letters what it does, you messed up if you missed it.
    11
  • Other Comments
  • jshat
    Seems no one at Toms knows how to use ABP, these "acceptable" ads can be turned off in the options. Guessing this is a push to get users to turn off ad blocking on your site(then again maybe not). Actually I'm pretty sure during install it asks you specifically if you want to allow non intrusive advertising, been this way for a loooong while now.
    13
  • irish_adam
    All this will do is drive users to another service.

    Whats the point of an adblocker that allows ads? surely thats the conflict of interest
    4
  • stevejnb
    Anonymous said:
    Seems no one at Toms knows how to use ABP, these "acceptable" ads can be turned off in the options. Guessing this is a push to get users to turn off ad blocking on your site.


    Well, consider this... I just took a look at adblock plus on what I assume is their official website (adblockplus.org) and I saw these claims made...

    "Blocks banners, pop-ups and video ads - even on Facebook and YouTube
    Protects your online privacy
    "

    It does NOT at any point say "except from google and other companies willing to pay us money to not be blocked."

    Having to go through a bunch of extra options to have adblock perform its primary role, without being quite obviously forewarned that one would have to do this, seems to be a bit sketchy.
    -4