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Google Staff's Bonuses Depend on Social Success

By - Source: Business Insider | B 29 comments

Google’s various forays into the social networking market haven’t exactly gone according to plan. Between the only mildly popular Orkut and the privacy fiasco that was Buzz, the folks at Mountain View must be desperate to get it right just once. Now it looks as though they’ll have a little extra incentive to make the social angle a success: Part of their bonuses will depend on it.

Rounding out his first week as CEO of Google, co-founder Larry Page recently made a ballsy decision: A quarter of every employee’s bonus will depend on the success of Google’s efforts in the social arena. In a memo titled “2011 Bonus Multiplier” the new CEO informed staff that based on the company’s social success, they could get anywhere between .75 and 1.25 of their targeted bonus.

“If we’re successful in reaching our goal of integrating relationships, sharing and identity across our products your Q4 bonus could be bigger. If not, your Q4 bonus could be less than target.”

"This is a joint effort so it's important that we all get behind it," Page said in the memo obtained by Business Insider.

However, Googlers with little faith in the search giant’s ability to deliver will be pleased to note that this will only affect bonuses for the fourth quarter.

“Since the multiplier will be measured at the end of the year, it will apply only to the Q4 bonus. Q1, Q2 and Q3 bonuses will be paid out as usual.”

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  • 1 Hide
    xambron , April 9, 2011 6:56 AM
    I don't think social networking is going to get any stronger than what it has become or what it was.
  • -2 Hide
    fyasko , April 9, 2011 7:00 AM
    what is social success? google can't possibly be more "socially successful" then now. everyone who correctly uses the internet uses google, android is huge... i don't get it. someone asks me for directions i say to them "google it" and they do using their android phone... maybe he means that everyone at google has to be on facebook/twitter?
  • 4 Hide
    fyasko , April 9, 2011 7:01 AM
    PS their is to much "networking" and not enough REAL socializing these days. chatting online isn't REAL communication!
  • 1 Hide
    PreferLinux , April 9, 2011 7:12 AM
    fyaskoPS their is to much "networking" and not enough REAL socializing these days. chatting online isn't REAL communication!

    Very true! +1
  • -1 Hide
    ubercake , April 9, 2011 11:26 AM
    They want to end the year by really breaking into a valuable market. What a better way to motivate people than to tell them we'll pay you more if we all meet a company goal.

    Must be a great company to work for if you know you'll get some kind of bonus every quarter even if company goals aren't met!? Who does that these days?
  • 1 Hide
    Anonymous , April 9, 2011 1:46 PM
    Myself deleted facebook, and will happily sign up for any social web service that allows me perfect backward secrecy, hides the identity on my driver's license for real, and lets me compartmentalize friends/groups and participate as multiple identities with one group of friends not being able to tell I participate/post in other groups/interests/compartments of friends.
  • 0 Hide
    bpislife , April 9, 2011 1:58 PM
    And this is why I don't work for google.
  • 3 Hide
    ta152h , April 9, 2011 2:05 PM
    Growth for the sake of growth is the ideology of the cancer cell. ... and Google.
  • 1 Hide
    n3ard3ath , April 9, 2011 2:09 PM
    TA152HGrowth for the sake of growth is the ideology of the cancer cell. ... and Google.


    Well said.
  • 0 Hide
    gruntlord6 , April 9, 2011 3:32 PM
    TA152HGrowth for the sake of growth is the ideology of the cancer cell. ... and Google.

    Or any business....
  • 0 Hide
    dogman_1234 , April 9, 2011 3:36 PM
    social Success? Isn't that what the Soviets did, or who was it that had that idea?
  • 0 Hide
    someguynamedmatt , April 9, 2011 4:09 PM
    fyaskoPS their is to much "networking" and not enough REAL socializing these days. chatting online isn't REAL communication!

    Amen. Nobody can understand that chatting with people on the internet isn't socializing with them. It's called being too lazy to actually get up and go talk to people.
  • 0 Hide
    nukemaster , April 9, 2011 10:25 PM
    fyaskoPS their is to much "networking" and not enough REAL socializing these days. chatting online isn't REAL communication!
    now all they need is a +9999 thumb for that comment.
  • 0 Hide
    fir_ser , April 10, 2011 1:04 AM
    Google wants to heat up the competition with Facebook and Twitter.

    034598347598375Myself deleted facebook, and will happily sign up for any social web service that allows me perfect backward secrecy


    Facebook has many privacy issues, but also Google has its own privacy issue.
  • 1 Hide
    geossj5 , April 10, 2011 2:08 AM
    fyaskowhat is social success? google can't possibly be more "socially successful" then now. everyone who correctly uses the internet uses google, android is huge... i don't get it. someone asks me for directions i say to them "google it" and they do using their android phone... maybe he means that everyone at google has to be on facebook/twitter?


    dude did u even read the article??
  • 0 Hide
    eddieroolz , April 10, 2011 6:37 AM
    Google's forays into social networking hasn't succeeded because they weren't able to simply buy out companies. Let's face it, other than Android/Search what has Google "realy" created from the ground up? YouTube was bought and Gmail simply followed Yahoo and Hotmail.

  • 0 Hide
    kingnoobe , April 10, 2011 7:39 AM
    Really bpsi that's why you don't work for google... lol

    There's nothing wrong with networking. It helps people communicate a lot better over longer distances. Granted I've seen the idiots that will text instead of talk to the person sitting right beside him. But theres idiots in everything.
  • 0 Hide
    cookoy , April 10, 2011 4:01 PM
    time to add more friends and followers on my facebook and twitter accounts
  • 1 Hide
    trypticon808 , April 10, 2011 7:49 PM
    bpislifeAnd this is why I don't work for google.


    I'm sure that's why you don't work for google.
  • 0 Hide
    adamboy64 , April 11, 2011 1:15 AM
    I read this article as Google saying to it's employees,

    "Come on guys! We're not taking over the world fast enough."

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