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HP: Windows 8 Tablet Will Feature "Unique" Technology

By - Source: CRN | B 21 comments

HP's solution will be unique in a sea full of Windows 8 tablets.

While HP has remained tight-lipped about its upcoming Windows 8 tablet plans, the company recently admitted to CRN that the device will feature "unique" intellectual property. John Solomon, senior vice president of Americas sales for HP's printing and personal systems division, said that additional details will be revealed "pretty soon."

"Other OEMs will be doing tablets, but the HP tablet is going to be different: It's going to have a specific area of focus, or multiple areas of focus, which will require a high degree of channel engagement to take full advantage of the opportunity," Solomon told CRN.

HP's last tablet attempt was the TouchPad, powered by Palm's webOS software. It was launched on July 1, 2011, but was discontinued just 49 days later due to extremely poor sales. Th company thus decided to discontinue producing hardware based on webOS, and is currently making the software an open-source platform.

Naturally HP is being a little hush-hush about this second tablet attempt save for indications that the device will be tailor-made for the tablet channel, targeting vertical markets. Like all other tablet makers, HP will be going after Apple's iPad, only this time the company will be backed by Microsoft's new touchy-blocky Windows 8 platform.

Understanding the possible TouchPad-sparked hesitation by distributors, Solomon told CRN that HP is giving partners 60-day financing for tablets and other products under a recently launched program. This program also includes the participation of Wells Fargo, GE Capital, IBM and De Lage Landen.

"Essentially, we're helping pay the interest cost for partners and making sure cash flow is not an inhibitor for them growing," Solomon said. "This is something we haven't done in the past, and we think of it as proof of what we're doing to re-ignite the channel."

Solomon also backed Microsoft's need to produce the Surface tablets, saying that the move isn’t a competitive threat. "I believe Microsoft was basically making a leadership statement and showing what's possible in the tablet space," Solomon added. "Our relationship has not changed at all due to Microsoft's announcement. In fact, I applaud it -- I think it's great that they are getting out in front and [showing] what's possible."

He also said the Surface keyboard will be great for occasional use, but professionals will want something better that's capable of everyday use. To read the full interview, head here.

Discuss
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  • 0 Hide
    ethanolson , August 16, 2012 2:22 AM
    I'm getting one.
  • -4 Hide
    Anonymous , August 16, 2012 2:23 AM
    HEY! That should come in handy!... For the 3 people who buy windows 8 devices!

    Nah just joking!, Windows 8 On A Traditional Laptop (Not This) Is What Will Suck The Most.

    8 RTM doesn't have that many apps yet though so that may be a issue.
  • 6 Hide
    husker , August 16, 2012 2:28 AM
    Unless their "unique" intellectual property is allowing it to print directly to my hp printer (via wireless network) than I doubt it will offer anything of interest.
  • 7 Hide
    innocent bystander , August 16, 2012 2:31 AM
    I'm sticking with the Surface Pro... It seems the most promising and a good laptop replacement.

    IB
  • 2 Hide
    CaedenV , August 16, 2012 2:49 AM
    CharlieSheenWins8 RTM doesn't have that many apps yet though so that may be a issue.

    8RTM has tons of apps as it will run any x86 software. 8RT is the one that is shot in the head waiting to be berried before it is even born.
  • 2 Hide
    teh_chem , August 16, 2012 3:04 AM
    Sadly in the tablet space, all you need to do to have "unique technology" is be able to make a stable unit capable of more than just media consumption.
  • -4 Hide
    tger525 , August 16, 2012 3:26 AM
    Is this account going to be a tablet computer or just a wannebe ipad?
  • 4 Hide
    digiex , August 16, 2012 5:47 AM
    Well, That "Unique" technology was already patented by Apple. Wait for the lawsuit.
  • 2 Hide
    hotroderx , August 16, 2012 5:47 AM
    digiexWell, That "Unique" technology was already patented by Apple. Wait for the lawsuit.


    I am sure even if its not they will some how find some way to sue.... looking at the tablet its rectangle so there for its a copy of the I-Pad According to Apple.
  • -3 Hide
    belardo , August 16, 2012 6:13 AM
    The HP Touchpad from the front LOOKS almost exactly like the iPad1. Even down to the home button (Square) Same size, same screen, same bezel.
  • 1 Hide
    ojas , August 16, 2012 6:55 AM
    Never mind, if i buy i win 8 tablet, i'm most probably sticking to MS Surface.
  • 4 Hide
    killerclick , August 16, 2012 7:04 AM
    innocent bystanderI'm sticking with the Surface Pro... It seems the most promising and a good laptop replacement.IB


    If your laptop has a 10" screen and costs around $1000, then yes, it is a good laptop replacement.
  • 1 Hide
    dthx , August 16, 2012 7:29 AM
    caedenv8RTM has tons of apps as it will run any x86 software. 8RT is the one that is shot in the head waiting to be berried before it is even born.

    I was thinking the same in the beginning, but I wouldn't be so sure about that: Keep in mind that it's just a matter of compiling the project for the right platform. From a developper's perspective, the development tools and the source code are the same. If you've developped something for the x86 or x64, you can re-compile it with little effort to make it work for another processor type. There are many Windows developpers out there and a strong marketplace that takes care of distributing/selling their applications has been the been missing block for a very long time.
    The RT version will only be a problem for the people running older applications that are no longer supported or improved.
    I think Windows 8 tablets may become very popular : this is the kind of tablet where we'll be able to run things like Lightroom, Powerpoint, use our favorite PC apps and be able to print just as we used to print (the methods for printing with iOS and Android are an absolute joke. It's just not part of the system so you can only print web pages or PDF files !).
  • -2 Hide
    damianrobertjones , August 16, 2012 8:05 AM
    Windows 8 will not suck on the desktop or laptop as nothing has changed that much. They've moved from square icons/shortcuts (Yes they are square) to tiles. What a MASSIVE difference!
  • 3 Hide
    ojas , August 16, 2012 9:28 AM
    dthxI was thinking the same in the beginning, but I wouldn't be so sure about that: Keep in mind that it's just a matter of compiling the project for the right platform. From a developper's perspective, the development tools and the source code are the same. If you've developped something for the x86 or x64, you can re-compile it with little effort to make it work for another processor type. There are many Windows developpers out there and a strong marketplace that takes care of distributing/selling their applications has been the been missing block for a very long time.The RT version will only be a problem for the people running older applications that are no longer supported or improved.I think Windows 8 tablets may become very popular : this is the kind of tablet where we'll be able to run things like Lightroom, Powerpoint, use our favorite PC apps and be able to print just as we used to print (the methods for printing with iOS and Android are an absolute joke. It's just not part of the system so you can only print web pages or PDF files !).

    Yeah. I mean, if Surface RT costs $200 (let's say about $250 here), it would be great for someone like my mom who just checks email, does a google search or two or browses youtube.
  • -1 Hide
    thecolorblue , August 16, 2012 9:38 AM
    Marketing Desperation FTL

    Most new products are "unique" in one way or another... even laundry detergent makes such claims. HP Marketing group should be embarrassed
  • 0 Hide
    belardo , August 16, 2012 2:15 PM
    As a rumor is going around that the WART Surface will sell for $200, rather than $400~500 for a typical 10" tablet... why and how?

    - If this is a rumor that is false MS pulls a fast one and releases a 7" model... why $200? Because they are in a bad position compared to iPad and Android. They'll need to sell it at a loss to gain market share. After all, if Joe-Blow looks on the shelf and sees a $400 iPad2, a $300 iPad-mini, a $200 Nexus7 and a 10" Win8 tablet for $200... which would the person buy first?

    Remember how the HP touchpad sucked in sales? Oh yeah, HP wanted $500 for a half-baked tablet... when they sold it for $100, everyone was sold out in hours... becoming the #2 tablet in the world... for a while. HP sold it at a loss, better something than to bury them in the desert.


    The Build Of Materials costs of the iPad2 is $245. So I think we can expect about the same price for the MS WART tablet. If MS sells a 10" tablet for $200, it *WILL* sell.

    Lets say MS sells 1 million units in 2 months, That would be a $45million loss, BUT that would be better than trying to sell 200,000 units at $400 in 4~6 months. History: after 30+ days on the market, Best Buy might have sold 25,000 HP Touch pads (not including returns) - they had 270,000 in stock...

    The $45million loss is a drop for MS... and also cheaper than costly AD campaign for a dead-last tablet that most people wouldn't want to buy anyway. If those buyers end up using the APP store to buy books, music and apps - then the loss could bring them closer to black. Nexus 7 is expected to hit 1 million any week/day. Also remember, MS paid Nokia $250million to deal with the failed WP7.

    So... I would say, this is genius of MS to do this, they can afford to do this. If sales tank for the WART platform, developers and shoppers will stay away. So, they sell it for a loss (XBOX360 anyone?) for future earning. Once they hit a few million units on the market, they can raise the prices up, grow the market normally.

    That said, I hope MS retails at $400 for the 10" tablet. Their partners won't be making any money at $200 or $300 MSRP... unless MS is ALSO paying them. Guess we'll know if 2 months, eh?
  • 1 Hide
    dgingeri , August 16, 2012 2:40 PM
    Considering HP's track record on "unique" technologies, it will probably be expensive and useless.
  • 0 Hide
    back_by_demand , August 16, 2012 9:25 PM
    huskerUnless their "unique" intellectual property is allowing it to print directly to my hp printer (via wireless network) than I doubt it will offer anything of interest.

    Dude, you can already do that with any Windows PC / laptop / tablet to ANY printer attached to your network
    ...
    What would be fantastic is if the tablet has a dual-boot for Windows 8 Pro and WebOS, keeps everyone happy
  • 0 Hide
    eddieroolz , August 16, 2012 11:56 PM
    You can understand my skepticism, as plenty of companies have promised that at some point.
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