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Check Out the First Microsoft Surface Tablet TV Commercial

By - Source: Surface (YouTube) | B 27 comments

It's all about the click, don't you know?

Microsoft just treated us to the first Windows 8 TV commercial. Today, despite the fact that the company is keeping tight-lipped on specs and pricing, the company released its first Microsoft Surface advert.

Scheduled to run on TV from tonight onwards, the commercial highlights the Surface's detachable keyboard cover as well as the kickstand on the back of the device. Specifically, Microsoft is focusing on the 'click' you'll hear when snapping the cover on or extending the kickstand. Then there's dancing (because what's a good commercial without dancing?) and an invite to 'Click in at microsoft.com.'

Check the ad below and let us know what you think!

The Surface Movement

In case you missed it, here's yesterday's ad for Windows 8:

Windows 8 TV Commercial

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Top Comments
  • 11 Hide
    xkm1948 , October 16, 2012 7:53 PM
    Honestly, I am a little interested after watching the ads. Hope the actual product is on par.
Other Comments
  • 11 Hide
    xkm1948 , October 16, 2012 7:53 PM
    Honestly, I am a little interested after watching the ads. Hope the actual product is on par.
  • Display all 27 comments.
  • 7 Hide
    edogawa , October 16, 2012 8:10 PM
    First tablet I'm interested in due to the fact that it runs a full Windows OS, the price for the RT isn't that bad either. I could really use something like this for various tasks.
  • -5 Hide
    classzero , October 16, 2012 8:15 PM
    Have it(MSDNAA Subscription), don't like it, nothing I can do about it, getting ready for all the calls to support it.

    EDIT: I don't have a tablet, just Windows 8. I am not interested in the ARM it is not backward compatible.
  • -2 Hide
    esrever , October 16, 2012 8:15 PM
    I really did not enjoy that ad. Watching it just make you think the only selling point of the device is the keyboard dock and thats not even a unique design of the surface.
  • 4 Hide
    alchemy69 , October 16, 2012 8:21 PM
    What, no Seinfeld?
  • -3 Hide
    jtb04a , October 16, 2012 9:02 PM
    Look, they click together! See, isn't that cool. They click. Did you see that? They really click together. We think you'll love the sound of it clicking together. You'll have a ton of fun doing it with all of your friends. Oh yea, and isn't this old couple cute? Did we mention the clicking noise? We think you'll really love it. The iPad doesn't do that.

    And one more thing, you can play fruit ninja with us now. Which is really cool. You'll be just like your friend who have iPhones. Okay, maybe they stopped playing that game 2 years ago, but you can bring it back. It will be retro, and super cool.
  • -2 Hide
    ratn9ne , October 16, 2012 9:05 PM
    So many technical details included in these two ads.
  • -1 Hide
    kelemvor33 , October 16, 2012 9:15 PM
    That was awful. So the main feature of the Surface tablet is it clicks when you do anything with it? That ad was completely pointless.
  • 9 Hide
    back_by_demand , October 16, 2012 9:31 PM
    ratn9neSo many technical details included in these two ads.

    Yeah, say the same about almost every other tech TV advert, when was the last time anyone started banging on about hard drive space or if it has USB ports, talking technical in a 30 second ad is proven to switch people off - ads are there to grab your attention then you will look for the specs if interested
  • 0 Hide
    mcd023 , October 16, 2012 10:10 PM
    I think it'd have been cool if the picture of the old people was from when they were in their twenty's. It took me a few times watching the ad to figure it out, but it was still a nice touch.
  • 2 Hide
    AzureFlash , October 16, 2012 10:16 PM
    As a mechanical keyboard user (a vintage black IBM Model M13, thank you for asking), I think what Microsoft is trying to show with this "click" thing is not just the keyboard dock feature, it's the overall build quality of the product. They're implying that the materials they use and the design they've made is what makes this satisfying click possible. I think they're just showing that because of it being sturdy and well-made, it becomes fun to use. I'm not a user of smartphones, tablets or even laptops, but perhaps I'll go to a store someday and try one out to see if that's true...
  • 0 Hide
    Shin-san , October 16, 2012 10:22 PM
    When people at work were saying that the commercials were bad, I had very low expectations. However, they are good, much better than the usual crappy commercials that Microsoft makes. I didn't like the dubstep, though
  • 8 Hide
    techcurious , October 16, 2012 10:24 PM
    I wonder how many tablets were damaged during the making of this ad..
    infernocywindows xp is still the best operating system ever .. the only flaw its not able to use more than 4gb and that is not even use by the vast majority of the users of windows 7 , why the hell will i want to use another operating system that still copies from windows xp ...

    infernocy... I bet you don't throw away your socks till the hole in the front is big enough for all 5 toes to push through.. right?
    Not that I will be switching to Windows 8 for my desktop. But Windows 7 was just in time when it came out. Not saying XP needs to die (like some over zealous people out there), but I don't think insisting on using XP is something to brag about anymore..
  • -1 Hide
    j2j663 , October 16, 2012 10:41 PM
    xkm1948Honestly, I am a little interested after watching the ads. Hope the actual product is on par.


    On par to what exactly? Your life breaking out in song?
  • 5 Hide
    opmopadop , October 16, 2012 11:18 PM
    All I want is a god damn tablet that I can plug in a USB stick and load a word document off it and edit it. If this thing can do it (arm or x84, I don't care which) then you have my money.

    SIMPLE 'EH?!

    NOW PUT THAT IN AN AD INSTEAD OF MAKING ME WATCH HIPSTERS JUMP AROUND LIKE MORONS
  • 0 Hide
    Anonymous , October 17, 2012 2:21 AM
    [All I want is a god damn tablet that I can plug in a USB stick and load a word document off it and edit it. If this thing can do it (arm or x84, I don't care which) then you have my money.]

    Do you know how many cheaper Android tablets out there already can do this? Word document editing is never an issue, and there are plenty of Android devices has USB port and support OTG feature (i.e. read from USB stick). Paying such amount for Surface for such a simple thing is simply a waste of money.

  • 2 Hide
    LORD_ORION , October 17, 2012 2:33 AM
    Who do they think they are? Old Navy?
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