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Microsoft Reveals Windows 8 App Store Pricing Details

By - Source: The Verge | B 38 comments

Microsoft's revealed the pricing model for the Windows 8 app store. Apparently, the company's not a fan of the $.99 model.

Microsoft has revealed the pricing details of app purchases in the Windows Store on the Windows Store for Developers blog. The model's pretty standard with the existing model that Apple's set out in the App Store.

Obviously, apps can be free or paid. Paid apps can be priced in the range of $1.49 up to $999.99, with the company taking a 30 percent cut of each sale, although that percentage will be lowered to 20 percent if the app reaches $25,000 in sales. We're guessing that Microsoft's just not a fan of the $.99 standard that Apple's set.

However, developers won't be restricted to a free or paid plan. Rather, they're free to monetize as they please. A few of the monetization examples that Microsoft gave on its blog included trial periods, in-app purchases, advertising in apps, and billing through developers' own systems.

Developers are free to distribute desktop apps at their discretion, as had been done in the past. The above pricing model only applies to Metro apps, which can only be distributed through the Windows Store.

Windows 8 is slated to release on October 26 later this year.


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  • 26 Hide
    SinisterSalad , July 23, 2012 8:06 PM
    I think for the sake of promoting Metro, they should have lowered their cut for launch. It's bad enough many consumers dislike it. It's not going to entice developers to make stuff for it, either.
  • 12 Hide
    Camikazi , July 23, 2012 8:53 PM
    Crush3dWhy not just make the minimum a dollar with 50 cent increments from there.Keep it slick and simple. One dollar.

    Consumers seem to like the number 9, stuff put up for sale for $9.99 seem to sell better then an item for sale for $10. That is why most every price ends in a 9, I have no clue why but it helps things sell.
Other Comments
  • 26 Hide
    SinisterSalad , July 23, 2012 8:06 PM
    I think for the sake of promoting Metro, they should have lowered their cut for launch. It's bad enough many consumers dislike it. It's not going to entice developers to make stuff for it, either.
  • 3 Hide
    Osmin , July 23, 2012 8:14 PM
    It would be wiser to start with 99 cents, like the competition, until you grab a foothold in the market. With the strength of the economy not certain, 99 cents is more palatable to consumers.
  • 6 Hide
    back_by_demand , July 23, 2012 8:35 PM
    A lot of apps are going to be free and there is the issue of the 6 million or so existing bits of software that will run on the x86 version of W8, including all the freeware and shareware
    ...
    As long as these chargeable apps are good quality then the ones worth buying will get bought, and then make more money for the dev as they get more successful, which seems fairer
  • 8 Hide
    Crush3d , July 23, 2012 8:41 PM
    Why not just make the minimum a dollar with 50 cent increments from there.

    Keep it slick and simple. One dollar.
  • 12 Hide
    Camikazi , July 23, 2012 8:53 PM
    Crush3dWhy not just make the minimum a dollar with 50 cent increments from there.Keep it slick and simple. One dollar.

    Consumers seem to like the number 9, stuff put up for sale for $9.99 seem to sell better then an item for sale for $10. That is why most every price ends in a 9, I have no clue why but it helps things sell.
  • 0 Hide
    DRosencraft , July 23, 2012 8:59 PM
    Clearly a revenue thing for MSFT. If an app maker really needs to pull back some money, they can't offer it for free, and $1.49 is the next lowest option. MSFT then makes $.45 a sale instead of $.30. Don't plan on buying many apps for Win8 anyway, but really don't see this as anything but MSFT wanting more money.
  • 3 Hide
    socalboomer , July 23, 2012 9:06 PM
    Well, the percentage is the same as Apple (30%) - I don't see why they start at $1.49 instead of $.99 . . .
  • 8 Hide
    math1337 , July 23, 2012 9:08 PM
    Killing metro even more. How does microsoft think that it can sell it's overpriced RT tablets when consumers know that many paid apps will cost 50% more than their iOS/android counterparts?

    The only "metro" app I use is Desktop.
  • 7 Hide
    sun-devil99 , July 23, 2012 9:08 PM
    CamikaziConsumers seem to like the number 9, stuff put up for sale for $9.99 seem to sell better then an item for sale for $10. That is why most every price ends in a 9, I have no clue why but it helps things sell.

    Seems we are conditioned to think that $9.99 is a MUCH better deal than $10. Aside from that, they can say 'under $10' which also makes you think you are getting a good deal.
  • 1 Hide
    Anonymous , July 23, 2012 9:35 PM
    Additional Windows 8 RTM screenshots leak

    http://www.techatron.net/2012/07/additional-windows-8-rtm-screenshots.html
  • -1 Hide
    molo9000 , July 23, 2012 9:55 PM
    Quote:
    Developers are free to distribute desktop apps at their discretion, as had been done in the past. The above pricing model only applies to Metro apps, which can only be distributed through the Windows Store.

    so... can non-Metro software be distributed through the Windows Store or not?
  • 1 Hide
    CaedenV , July 23, 2012 10:10 PM
    molo9000so... can non-Metro software be distributed through the Windows Store or not?

    not as of yet, but there is nothing preventing them from being able to in the future.
  • -2 Hide
    sundragon , July 23, 2012 10:21 PM
    Wow, they really stuck to Apple's model. I wonder how they are going to deal with apps written for Intel chips vs ARM tablets.
    I think to be competitive, they should stil with the $.99 standard and go up - They can adjust later if things work but it keeps them competitive when you see similar apps on platforms selling for less.
  • 0 Hide
    killerclick , July 23, 2012 10:22 PM
    If anyone was wondering why Microsoft won't let users disable Metro or at least boot to desktop, it probably has something to do with that 30% cut and the fact that Microsoft decides which Metro apps you can use on your PC.
  • 4 Hide
    jhansonxi , July 23, 2012 11:09 PM
    killerclickIf anyone was wondering why Microsoft won't let users disable Metro or at least boot to desktop, it probably has something to do with that 30% cut and the fact that Microsoft decides which Metro apps you can use on your PC.

    Maybe $999.99 is for the Metro-disable app.
  • 0 Hide
    zulutech , July 23, 2012 11:13 PM
    NOOOOOOOOO. Why most Microsoft follow Apple?? Why???
  • 4 Hide
    pjmelect , July 23, 2012 11:27 PM
    Die Windows 8 Die.
  • 3 Hide
    tomfreak , July 23, 2012 11:40 PM
    if they are smart enough, a 20% cut is more than enough. You need to undercut ur competitor to be success.

    I hope they start offering Apps store that completes with steam for games on desktop windows. -75% on games? NO need for steam or whatever clients!
  • 2 Hide
    xerroz , July 23, 2012 11:45 PM
    It's certainly going to benefit those who create software such as video converters, photo editors ,etc etc. There's a ton of freeware on the internet but your average user isn't one who can find them on their own or even trust them.
  • 2 Hide
    RADIO_ACTIVE , July 23, 2012 11:47 PM
    Way to be competitive MS by charging $ .50 more than your competitors lol
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