Nvidia CEO: The PC Has Lost its Magic

Nvidia's CEO Jen-Hsun Huang recently told the BBC News that the PC has lost its magic... or, at least, the PC as we've come to know it today. While he's not condemning the platform in any way, he does offer a valid point: hardware has reached a mature level, making it one of the reasons why PCs no longer amaze us as they once did. But what's the next level? Where does technology go from here?

The Nvidia CEO foresees a future where gesture recognition and computer "vision" come into play, when a PC knows that its owner is sitting in front of the screen simply by observing the user's face, the way he moves and speaks. While that may sound a bit far-fetched and ripped straight out of a science fiction movie, Huang believes it to be a possibility in the next generation.

"These kinds of capabilities are certainly within the next generation, because we have created a processor for the GPU that makes it possible to do parallel processing so much faster on a PC," he told the BBC. "We think this GPU technology is going to transform computing in a way that will bring back the magic to consumers."

Huang's lengthy interview with the BBC spans the history of Nvidia, going back seventeen years when the market was saturated with over 70 companies churning out GPUs, to the recent CES 2010 trade show where Nvidia was boasting about its latest GPU-powered movie, Avatar. But during the interview, Huang made one thing perfectly clear: even though the company is expanding into new areas, PC gaming will still be its primary focus.

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  • alikum
    I don't know what's in this guy's head but to say that hardware has reached a mature level is an understatement. Show me a 1 sec boot PC then I'll agree with you. For software developers like me who run instances of database, server, design tool and development tool, I still find Quads to be slow.
    30
  • Anonymous
    He's right.

    I miss being able to go into a computer store and actually have a decent selection of PC games to choose from. I miss having unique titles exclusive to the PC instead of all half-arsed console ports. I miss being able to pop in the CD, install and then play the game without downloading 2GB of data to 'authenticate' my copy. I miss being able to install and uninstall the game as many times as I like, or on newly purchased machines. I miss the simplicity of buying and comparing hardware, 200 MHz CPU vs 300 MHz? I miss operating systems that don't take 5 minutes to boot and which can actually keep up with my typing (on high end hardware). I miss not having popups or antivirus software or other nagware bothering me in the middle of a game.

    There's a lot to be annoyed about if your PC gamer these days.
    26
  • masterjaw
    "mature" huh? So, where's Fermi?

    IMO, Nvidia should stop talking and just get to work for them to be able to put their paper-based GPU into reality.
    24
  • Other Comments
  • Onyx2291
    Well I am behind on technology so it will continue to "wow" me when I upgrade :3
    23
  • alikum
    I don't know what's in this guy's head but to say that hardware has reached a mature level is an understatement. Show me a 1 sec boot PC then I'll agree with you. For software developers like me who run instances of database, server, design tool and development tool, I still find Quads to be slow.
    30
  • masterjaw
    "mature" huh? So, where's Fermi?

    IMO, Nvidia should stop talking and just get to work for them to be able to put their paper-based GPU into reality.
    24