Microsoft Tells Gmail Users They're Being 'Scroogled'

Back in November, Microsoft launched an aggressive marketing campaign attacking Google's credibility with regard to providing product search results. Titled, "Don't Get Scroogled," the ad explained that product search results are presented by Google not just by relevance, but are also impacted such as payments by merchants. Now the company is bringing back the 'Scoogled' campaign. This time, however, the company is targeting Gmail.

 

MarketingLand reports that Microsoft's latest Scroogled stunt involves a survey that was given to over 1,000 adults between February 1 and February 4. The survey in question asked respondents how they felt about their email provider scanning the contents of their email in order to provide them with targeted ads. For those not aware, Google does this. 

"Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail users with paid ads," Microsoft writes on Scroogled.com. "And there’s no way to opt out of this invasion of your privacy," the company says, adding, "Outlook.com is different—we don’t go through your email to sell ads."

Microsoft goes on to say that a user's email is nobody's else business but that Google doesn't feel that way.

"Even if you’re not a Gmail user, Google still goes through your personal email sent to Gmail and uses the content to sell ads," Redmond says, again, encouraging users to try Outlook.

This campaign is online at scroogled.com but Microsoft is also planning print ads in newspapers.

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  • I'm being Scroogled?! Well, I'm just going to hop on over to Bing and... nevermind.
    34
  • CheesevillageHonestly, a computer doesn't understand what your emails say. It can't not draw conclusions about your personal life. If just shows an ad when prompted.


    If a large number of web traffic from your account is related to porn, then it's quite likely that an algorithm will pick it up and respond accordingly.

    In fact, Target's consumer algorithm predicted a teenager girl's pregnancy, before her father did: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
    27
  • Just think. Microsoft had all those hotmail/MSN users so long ago and did nothing good with them.

    They're just jealous!

    Honestly, a computer doesn't understand what your emails say. It can't not draw conclusions about your personal life. If just shows an ad when prompted.

    This is like bad politics.
    20
  • Other Comments
  • I'm being Scroogled?! Well, I'm just going to hop on over to Bing and... nevermind.
    34
  • Just think. Microsoft had all those hotmail/MSN users so long ago and did nothing good with them.

    They're just jealous!

    Honestly, a computer doesn't understand what your emails say. It can't not draw conclusions about your personal life. If just shows an ad when prompted.

    This is like bad politics.
    20
  • CheesevillageHonestly, a computer doesn't understand what your emails say. It can't not draw conclusions about your personal life. If just shows an ad when prompted.


    If a large number of web traffic from your account is related to porn, then it's quite likely that an algorithm will pick it up and respond accordingly.

    In fact, Target's consumer algorithm predicted a teenager girl's pregnancy, before her father did: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
    27