Sign in with
Sign up | Sign in

Microsoft Surface Sales May Exceed 1 Million in Q4

By - Source: CNET | B 23 comments

Microsoft said to have halved production of tablet.

Microsoft's Surface RT tablet is expected to exceed sales of more than a million units during the fourth quarter.

"We see estimated sales of 1.3 million" in the quarter, Rhoda Alexander, an analyst at IHS iSuppli, said. The fourth quarter has a few weeks left before 2013's Q1 period arrives. "I would be surprised to see it much above that."

Due to the Surface RT model launching on October 26 -- well into the fourth quarter since it commenced -- sales of over a million for the tablet would have been carried out in around two months.

However, Boston-based brokerage firm Detwiler Fenton said in a research note that Microsoft is expected to sell less than a million units during the December quarter. Initial Surface RT orders sent to Asia suppliers a month back "were really aggressive," but those numbers weren't "borne out."

Microsoft's projections for Surface's commercial performance, meanwhile, is said to have missed initial expectations by a considerable margin, consequently leading to reports suggesting the software giant reducing production of the device by half.

Surface's Pro model, which delivers the complete Windows 8 experience, is scheduled for a January 2013 launch.

 

Contact Us for News Tips, Corrections and Feedback

Discuss
Ask a Category Expert

Create a new thread in the News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
Top Comments
  • 11 Hide
    ojas , December 6, 2012 9:17 AM
    Man, it's like every random article that doesn't say much is by Zak. It's like Wolfgang's alias or something. I don't even click on half the articles that i think are written by him. Why did i come here? Because i was bored and knew this was a Zak article :p 

    Must return to Indar now ;) 

    DjEaZy... in other Tom's news iPad Expected to Ship 26 Million Units This Quarter....http://www.tomshardware.com/news/i [...] 19548.html

    Shipping and selling are different things...
Other Comments
  • -4 Hide
    DjEaZy , December 6, 2012 9:04 AM
    ... in other Tom's news iPad Expected to Ship 26 Million Units This Quarter....
    http://www.tomshardware.com/news/iPad-4-Mini-Apple-Sales-tablet,19548.html
  • 11 Hide
    ojas , December 6, 2012 9:17 AM
    Man, it's like every random article that doesn't say much is by Zak. It's like Wolfgang's alias or something. I don't even click on half the articles that i think are written by him. Why did i come here? Because i was bored and knew this was a Zak article :p 

    Must return to Indar now ;) 

    DjEaZy... in other Tom's news iPad Expected to Ship 26 Million Units This Quarter....http://www.tomshardware.com/news/i [...] 19548.html

    Shipping and selling are different things...
  • Display all 23 comments.
  • -3 Hide
    belardo , December 6, 2012 9:47 AM
    Yet according to Business Insider:
    MS cuts its Surface orders in half....
    Windows Phone 8 is doing badly... nobody cares...

    MS is in trouble...
  • 0 Hide
    dthx , December 6, 2012 10:16 AM
    ojasShipping and selling are different things...

    Until now, all the iPads Apple has shipped were eventually sold as well
    belardoYet according to Business Insider:MS cuts its Surface orders in half....Windows Phone 8 is doing badly... nobody cares...MS is in trouble...

    Their sales volumes look indeed anecdotic compared to the Galaxy S3 / Note and iPhone figures, but if you look back at where they come from, it's a big achievement: they managed to reverse the trend and escape from the negative spiral they were caught in. I guess we will only be able to judge over a longer period of time...
    Anyway, I don't think the surface RT has a bright future, and the PRO version which looks appealing from a functional perspective will have to face heavy concurrence from other manufacturers of Windows 8 devices. Still not a big problem as Microsoft isn't probably looking for the hardware sales revenue: their focus is to restore their OS market share and the surface devices are here to cover their back if the OEMs fail to produce the products the market demands. Their efforts will probably pay ... but later than sooner.
  • -6 Hide
    fuzzion , December 6, 2012 10:35 AM

    Dear Santa " If you get a MS surface, I will b1tch you and your reindeers"
  • -5 Hide
    leandrodafontoura , December 6, 2012 10:53 AM
    Apple ship and SELLS 1 million per day
  • 6 Hide
    wemakeourfuture , December 6, 2012 10:55 AM
    Originally Microsoft said they would sell 4 million units by 2012, then revised to 2 million now we're getting outside estimates of 1.3 million.

    Once the Surface was officially announced with its price I knew it was going to be a huge disaster (flop) for Microsoft. They cannot compete with Android and Apple at their price point. They had to deeply subsidize the cost.

    This reminds me of RIM and their Playbook. One day one of their announcement I told all my colleagues it was going to crash and burn and it did exactly that. Way overpriced for a new player in the space. Microsoft just repeated it.

    This is why the Entertainment and Devices Division over the past decade has an operating income of
    -$3.55 Billion (not adjusted for inflation).

    Good job Microsoft! You pissed off your laptop and desktop base with Windows 8 to push very little units for Windows 8 Phones and Surface.
  • 0 Hide
    hixbot , December 6, 2012 11:18 AM
    Give me a 7" Tablet with a x86 CPU running x86 Windows 8, bundled with a docking station that I can connect to a multi-monitor setup, keyboard, mouse and surround sound.

    Only with a setup like this, will we see a benefit of having the Metro UI and Desktop UI in one operating system.
  • 3 Hide
    thecolorblue , December 6, 2012 11:34 AM
    hixbotGive me a 7" Tablet with a x86 CPU running x86 Windows 8, bundled with a docking station that I can connect to a multi-monitor setup, keyboard, mouse and surround sound.Only with a setup like this, will we see a benefit of having the Metro UI and Desktop UI in one operating system.

    why would you buy an overpriced 7" micro-tablet in order to plug it into a keyboard mouse multi-monitor setup? ...or is this supposed to be Star Trek in 2013?
  • -1 Hide
    CaedenV , December 6, 2012 12:04 PM
    hixbotGive me a 7" Tablet with a x86 CPU running x86 Windows 8, bundled with a docking station that I can connect to a multi-monitor setup, keyboard, mouse and surround sound.Only with a setup like this, will we see a benefit of having the Metro UI and Desktop UI in one operating system.

    yes! This is what I want too!

    Give me something portable that can do some things on the go, but can also be a power house when I need it to be!
  • 3 Hide
    wemakeourfuture , December 6, 2012 12:12 PM
    leandrodafontouraApple ship and SELLS 1 million per day


    Not quite, but in the final 3 months of 2012, they will over 1/4 million per day.

    Surface RT and Pro were DOA with their prices.
  • -3 Hide
    g00fysmiley , December 6, 2012 1:40 PM
    hixbotGive me a 7" Tablet with a x86 CPU running x86 Windows 8, bundled with a docking station that I can connect to a multi-monitor setup, keyboard, mouse and surround sound.Only with a setup like this, will we see a benefit of having the Metro UI and Desktop UI in one operating system.


    becuase x86 has to much legacy and is kind of a power hog, intel is supposedly putting out a 10-13 watt ivy bridge which will be awesome but if they released a tablet with x86 now it'd need to have a battery like a current laptop battey size or bigger and have the life of on so it'd be crucified in review because its big heavy 2000+ mah battery would only last a few hours of use. i hope hte new efficient ivybridge chips combined with low power gpu can make an x86 tablet possible though with a battery life of at least 4-5 hours
  • 4 Hide
    bystander , December 6, 2012 1:44 PM
    belardoYet according to Business Insider:MS cuts its Surface orders in half....Windows Phone 8 is doing badly... nobody cares...MS is in trouble...

    How long did it take any of the Android tablets to take hold? It took many many tries to even break 500k sales over a year period. This is actually a pretty strong start.
  • 5 Hide
    zoom2136 , December 6, 2012 1:46 PM
    Waiting for the pro version...
  • 3 Hide
    bllue , December 6, 2012 2:01 PM
    They were stupid to price it so high. They could've knock $100 off and still get a decent profit. It's not a completely terrible tablet by any means because it does have its advantages and disadvantages (which I think could be overcome with Surface 2). The Surface received favorable reviews (getting scores between 7 to 8.5 out of 10) and the main complaints were a small app ecosystem, sluggish performance here and there, and a basic display. I believe that the Surface 2 will be a wayyy better device (if they don't change their mind about making it) if they manage to knock down the issues the current Surface has. By the time a Surface 2 comes around, W8 RT could be more optimized, have a better display and specs so performance isn't as sluggish. I hope MS learns the lesson of pricing.
  • 3 Hide
    damianrobertjones , December 6, 2012 2:17 PM
    I actually own the 64Gb with touch keyboard and it's a really, really nice machine. I actually sold the Samsung Ativ Smart pc (Not pro) due to keyboard dock issues.

    No regrets.
  • -4 Hide
    killerclick , December 6, 2012 2:20 PM
    Glad to see Metro is failing everywhere. Microsoft should keep the mobile and desktop OSes separate but compatible, instead of forcing the same UI on everybody.
  • 1 Hide
    kyuuketsuki , December 6, 2012 2:22 PM
    I think the Surface's biggest problem was limited availability/exposure. Only available at Microsoft stores (of which there are rather few) and on the online Microsoft store? This is a device that has to have a hands-on to really impress, not a commercial of people dancing around and "clicking" it into the touch cover. They need to get these into Best Buys and other retail outlets.

    Also, I'm sure I'm not the only one who was really interested, but just decided to skip it and wait until the 2nd gen devices are out. The Tegra 3 SoC is unimpressive, in addition to the "meh" resolution. If the "leaked" 2nd gen specs turn out to be accurate, I'm almost certainly going to pick up the 2nd gen Surface Pro.
  • 1 Hide
    bystander , December 6, 2012 2:40 PM
    g00fysmileybecuase x86 has to much legacy and is kind of a power hog, intel is supposedly putting out a 10-13 watt ivy bridge which will be awesome but if they released a tablet with x86 now it'd need to have a battery like a current laptop battey size or bigger and have the life of on so it'd be crucified in review because its big heavy 2000+ mah battery would only last a few hours of use. i hope hte new efficient ivybridge chips combined with low power gpu can make an x86 tablet possible though with a battery life of at least 4-5 hours

    There are some very low powered Atom processors now that may work out.
  • -1 Hide
    besplatan , December 6, 2012 2:42 PM
    Die Metro die
Display more comments