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Acer Sternly Warns Microsoft Over Surface Tablet

By - Source: Tablet News | B 50 comments

PC vendors are not especially excited that Microsoft will be building its own tablet. We have known that for some time, but the tone that is used to criticize Microsoft is getting more serious and may be surprising.

In an interview with the Financial Times, Acer's CEO JT Wang gave us a taste what is going on behind the scenes between PC makers and the Windows company, something we usually can only speculate about:

"We have said [to Microsoft] think it over. Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice."

There are several subtle messages that are buried in this statement. The translation: "Surface is killing our business. You have had your fun, but it's time to tell everyone that it was just an idea that will never see the light of the day."

Of course, Wang's note carries some of the fear that Surface could be turning into a success and become the iPad of the Windows world, leaving even fewer crumbs of a market that is being cleaned up by Apple. Even if his complaint sounds a bit like whining over a product that was really the PC industry's opportunity to lose, the justification for Wang's concern is that Microsoft has a big advantage - it can deal with Windows OEM licensing cost, even if unfair practices would most likely land the company in an antitrust case.

As silly as Wang's complaint may sound, and as much as PC makers have missed the chance to build a compelling tablet so far, the executive has every reason to send a careful warning shot in across Microsoft's bow. Microsoft's business is built on a large ecosystem that works in perfect harmony. Microsoft cannot afford any disruption, especially ahead of the critical launch of Windows 8.

 

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  • 20 Hide
    Anonymous , August 10, 2012 2:13 PM
    I don't get it, why don't they just make a better product?
  • 20 Hide
    soo-nah-mee , August 10, 2012 2:31 PM
    I highly anticipate the release and my purchase of one of the Surface models. I have very high expectations, and if they are met, PC builders like Acer DO have a lot to worry about.

    Pre-built Windows PCs have long been cheaply made and flimsy products that have only had one real thing in common over the years. Microsoft. Windows has been what has made a pile of ill-fitting Chinese-made parts a user-friendly, working machine.

    In contrast, Apple devices, (although I generally dislike them for other reasons), have been relatively well-built pieces of hardware. If Microsoft can build products that are similar in build quality to something like a MacBook, then I'm all in.
  • 19 Hide
    gtvr , August 10, 2012 2:04 PM
    I really have to wonder what leverage the PC manufacturers have though. Will they stop selling Windows devices?
Other Comments
  • 19 Hide
    gtvr , August 10, 2012 2:04 PM
    I really have to wonder what leverage the PC manufacturers have though. Will they stop selling Windows devices?
  • 16 Hide
    Jerky_san , August 10, 2012 2:11 PM
    If you get enough money behind something anything is possible.. Imagine a sudden influx of billions into ubuntu development. Steam switches and many developers switch to opengl. Office programs start getting wrote for ubuntu and manufactures start pushing it. If you have enough money anything is possible.. And if they think MS is threatening that much the money will flow..
  • 20 Hide
    Anonymous , August 10, 2012 2:13 PM
    I don't get it, why don't they just make a better product?
  • 16 Hide
    ojas , August 10, 2012 2:17 PM
    Quote:
    It is not something you are good at so please think twice

    So why are you running scared, eh?
  • 4 Hide
    dennisburke , August 10, 2012 2:26 PM
    I think the Surface tablet will be good for consumers, provided Microsoft can create a product that will directly compete against Apple tit for tat...and that will take care of the high end market. For the rest of us that would like a tablet with the Microsoft platform at a more reasonable price, I would think that manufacturers will have lots of options available to provide something for everyone.
  • 2 Hide
    leongrado , August 10, 2012 2:27 PM
    An unbiased source of valid opinion here.
  • 0 Hide
    webdev511 , August 10, 2012 2:29 PM
    I think what Mr. Wang was trying to say is "You came up with a very innovative design that we may have stumbled on eventually. You also launched that design in a very successful manner which we may have eventually been able to pull off."

    Mostly he's just pissed because Acer hasn't had a design that innovative, um, ever? He's also miffed that Microsoft used a press event like that instead of just putting the design in a plexi-glass box at computex. I mean what's the big deal? It's just a keyboard/trackpad cover on a slate pc. Big whoopidie doo. /rolley eyes.
  • 20 Hide
    soo-nah-mee , August 10, 2012 2:31 PM
    I highly anticipate the release and my purchase of one of the Surface models. I have very high expectations, and if they are met, PC builders like Acer DO have a lot to worry about.

    Pre-built Windows PCs have long been cheaply made and flimsy products that have only had one real thing in common over the years. Microsoft. Windows has been what has made a pile of ill-fitting Chinese-made parts a user-friendly, working machine.

    In contrast, Apple devices, (although I generally dislike them for other reasons), have been relatively well-built pieces of hardware. If Microsoft can build products that are similar in build quality to something like a MacBook, then I'm all in.
  • 6 Hide
    Lan , August 10, 2012 2:43 PM
    soo-nah-meeI highly anticipate the release and my purchase of one of the Surface models. I have very high expectations, and if they are met, PC builders like Acer DO have a lot to worry about.Pre-built Windows PCs have long been cheaply made and flimsy products that have only had one real thing in common over the years. Microsoft. Windows has been what has made a pile of ill-fitting Chinese-made parts a user-friendly, working machine. In contrast, Apple devices, (although I generally dislike them for other reasons), have been relatively well-built pieces of hardware. If Microsoft can build products that are similar in build quality to something like a MacBook, then I'm all in.


    +1 I couldn't have said it better.
  • 6 Hide
    victorious 3930k , August 10, 2012 3:06 PM
    So they're jealous of MS?
  • 0 Hide
    azraa , August 10, 2012 3:07 PM
    Acer just cant compete, thats why ._.
    Yes, the windows Surface will probably suck but thats no excuse for having bad products (Acer)

    Am I the only one who doesnt like them?
  • 0 Hide
    dauntekong , August 10, 2012 3:10 PM
    Soon Microsoft is going to be like Apple, all closed up in its little shell... Only OS left is Linux. See what lights Linux can bring to the PC world...
  • 2 Hide
    olaf , August 10, 2012 3:14 PM
    i like the fact that acer is so vocal about this, considering there cheap crap uninnovative products.
  • 3 Hide
    tslot05qsljgo9ed , August 10, 2012 3:14 PM
    Acer's products are cheap C R A P thus the reason why MS is producing the Surface RT.
  • 2 Hide
    kentlowt , August 10, 2012 3:18 PM
    BigMack70I hope M$oft crashes and burns over this Windows 8 garbage. They're just trying to be Apple, which is going to fail big time.

    For right now Apple (like them or not)has the business model everyone covets because it is working. Why wouldn't Microsoft try to attain some of that?

    Oh thou great prognosticator please tell me what my 401k stocks are going to do so I can make lots of money since you know all about what makes a business successful... :eye roll:
  • -2 Hide
    evilsizer , August 10, 2012 3:20 PM
    Why if "It is not something you are good at so please think twice." are you concerned about it then? I understand the advantage that MS has creating it's own hardware along with the software. If they are not good at it then it won't sell, correct?

    I have no idea about Surface really, but based off of the direction MS has taken with 8, I would say it'll be a fail. MS trying to be Apple has never worked because Apple had style. MS feels like clutter. I have yet to own an Apple product (I will not pay that much for something I can build and have to occasionlly work on), but there's a reason so many people loved Jobs. He encouraged his company to make things easy and likeable for people. That's not what MS has ever been known for.

    The only way Surface may become something more than forgotten, is if they add some XBOX games to it like a hand held gaming tablet. It's the one console that doesn't have a hand held. Especially if they were to add Kinect 2 tech and a mini projector. Making a Kinect/Xbox/Tablet hybrid is the only way I see MS making this kind of hardware work. Otherwise it'll just be another tablet that will be trying to catch up to Apple rather than moving Apple into second place.


  • -2 Hide
    freggo , August 10, 2012 3:36 PM
    dennisburkeI think the Surface tablet will be good for consumers, provided Microsoft can create a product that will directly compete against Apple tit for tat...


    Microsoft can not compete with Apple when it comes to style, perception or 'coolness'.
    That's like Honda trying to compete with Rolls Royce.

    Microsoft builds for the masses, Apple for 'ego' oriented minorities.

  • 3 Hide
    CaedenV , August 10, 2012 3:37 PM
    Acer and other hardware manufacturers say that Surface should disappear 'or else' while the public says 'Finally! this is what I have been waiting for!'
    I think the real message is that Acer (and others) just need to make a good product. If they had then MS would not even think to enter the hardware market. Acer in particular makes some really cheap and crappy products (though much improved over previous products they have designed). It is time for them to innovate and make something desirable, or else move into a different market.
  • 7 Hide
    webdev511 , August 10, 2012 3:43 PM
    dauntekongSoon Microsoft is going to be like Apple, all closed up in its little shell... Only OS left is Linux. See what lights Linux can bring to the PC world...


    Hmm, no I don't see that. I see MS stepping up with Surface because when it comes to tablets the hardware OEMs have done a good job of missing the mark for almost ten years. Surface gives OEMs both something to shoot for and a swift kick in the pants.
  • 3 Hide
    Anonymous , August 10, 2012 3:52 PM
    If Acer could actually produce a quality, innovative product and back it with good support - THAT would be something! Instead it saturates the marked with low end, me-too renditions of existing products and provides lackluster support (at best - I'm being kind) for them. I hope Surface is a huge success and stands as a lesson for all PC manufacturers - innovate or get passed by. While there will always be a market to chase price (along with costs and quality) to the bottom, there is also a market for the value-oriented consumer who wants a quality product at a decent (if not lowest) price. A lesson Acer has learned too late. Friends don't let friends buy Acer...
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