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AMD Cutting Prices of its Radeon HD GPUs

By - Source: Anandtech | B 83 comments

There is word that AMD has just launched a round of price cuts for several CPUs that could be spicing up the graphics arena quite a bit.

Our friends at AnandTech say that the cuts will mainly affect the 7800 series, which will be dropping from $279 on the street to $249 next week. The 7850 will have to surrender this price point and drop to $209.

AMD's new contender for Nvidia's recently launched 660Ti will be the 7950 which will sell in the $299-$319 range (down from $349) to compete with the 660Ti's $299 price. The 7970 could decline slightly from 4429 to $399 while the 7970 GHz Edition is expected to shave $30 off its launch price and land as low as $469.

Nothing unusual here. It is a seasonal adjustment in the lifecycle of AMD's GPUs that is designed to keep the processors economically attractive and competitive against Nvidia's Kepler cards.

 

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Top Comments
  • 41 Hide
    Anonymous , August 23, 2012 3:27 PM
    "The 7970 could decline slightly from 4429 to $399".. That's one hell of a price drop! :D 
  • 26 Hide
    Anonymous , August 23, 2012 3:36 PM
    man, these GPU price wars are more viscious than the SSD price wars. Good for me!
  • 24 Hide
    schnitter , August 23, 2012 3:48 PM
    Just when I was convinced ASUS 670 GTX was in store for me, comes this announcement.

    I try to avoid nVidia all I can due to them holding back gaming because of bribing companies to code Physx for graphics calculation while my i7 sits at 30% usage, but if it is a clear winner, I can't throw money away.

    Thanks AMD for allowing me to keep boycotting such a greedy horrible company.
Other Comments
    Display all 83 comments.
  • 17 Hide
    vmem , August 23, 2012 3:22 PM
    the sapphire vapor-x 3GB versions are already $469 on the egg. all carying the 7970 GHz edition cores and one of the best coolers on the market :-)
  • 41 Hide
    Anonymous , August 23, 2012 3:27 PM
    "The 7970 could decline slightly from 4429 to $399".. That's one hell of a price drop! :D 
  • 26 Hide
    Anonymous , August 23, 2012 3:36 PM
    man, these GPU price wars are more viscious than the SSD price wars. Good for me!
  • 14 Hide
    nforce4max , August 23, 2012 3:37 PM
    Some good news :) 
  • 22 Hide
    amk09 , August 23, 2012 3:44 PM
    cptnjarheadwhen directX 12 comes out, i will pick one of those high end DX11 cards for cheap.nice to see the drop though, but i dont really see a reason to buy a new card until the new consoles come out.


    I'm sorry but is directX 12 coming anytime soon? I was under the impression that the next-gen consoles will use directX 11. We may be several years away from dx 12 homie.
  • 20 Hide
    perishedinflames , August 23, 2012 3:44 PM
    may finally be able to get a 7850 after all :D  :D  :D 

    great news!
  • 24 Hide
    schnitter , August 23, 2012 3:48 PM
    Just when I was convinced ASUS 670 GTX was in store for me, comes this announcement.

    I try to avoid nVidia all I can due to them holding back gaming because of bribing companies to code Physx for graphics calculation while my i7 sits at 30% usage, but if it is a clear winner, I can't throw money away.

    Thanks AMD for allowing me to keep boycotting such a greedy horrible company.
  • 20 Hide
    pacioli , August 23, 2012 3:49 PM
    Oh darn... The GPU prices are going to drop? I really wanted them to stay artificially inflated because I have too much money to spend!
  • 13 Hide
    de5_Roy , August 23, 2012 3:50 PM
    dare i say this price cuts effectively makes fermi cards irrelevant for new buyers.
    gcn and kepler are the ones to go for.
    long live competition!
  • 6 Hide
    nacos , August 23, 2012 3:51 PM
    Quote:
    Just when I was convinced ASUS 670 GTX was in store for me, comes this announcement.I try to avoid nVidia all I can due to them holding back gaming because of bribing companies to code Physx for graphics calculation while my i7 sits at 30% usage, but if it is a clear winner, I can't throw money away.Thanks AMD for allowing me to keep boycotting such a greedy horrible company.


    Exactly. Physx is a horrible marketing ploy. The cpu should be processing all physics effects.
  • -7 Hide
    Vettedude , August 23, 2012 3:53 PM
    amk09I'm sorry but is directX 12 coming anytime soon? I was under the impression that the next-gen consoles will use directX 11. We may be several years away from dx 12 homie.


    Consoles don't use DirectX at all. Well Xbox technically supports it, but why use an API when you can have low-level access.
  • 6 Hide
    yobobjm , August 23, 2012 3:59 PM
    The funny thing is these aren't really prices that needed to drop. From what I have seen the 7950 is still a bit better than the 660 ti and the 7970 is still better than the 670. Then again, who doesn't want cheaper stuff.
  • -5 Hide
    vistaofdoom , August 23, 2012 4:00 PM
    VetteDudeConsoles don't use DirectX at all. Well Xbox technically supports it, but why use an API when you can have low-level access.

    let the ______ think consoles use any type of DirectX in them. (fill the blank)
  • 8 Hide
    Wisecracker , August 23, 2012 4:00 PM

    Not that we didn't see this coming ... though AMD played smash-mouth with these cuts going beyond what everyone anticipated.

    Yields must be great for them -- let's hope that carries through with Trinity, Vishera, Kaveri and Steamroller.

  • 3 Hide
    master_chen , August 23, 2012 4:02 PM
    Aw yeaaaa. Now I can pretty much afford the "R7970 Lighting x2=CFX" build.
  • 4 Hide
    bustapr , August 23, 2012 4:03 PM
    great news. $30 drops across AMDs high end offerings. certainly very attractive prices. Hopefully well see a 6950/6970 drop too. the 6950 still beats the 7850 in alot of games, and at its price Id still go for the 6950(should be around 180-190 atm).
  • 1 Hide
    fonzy , August 23, 2012 4:05 PM
    Just curious are the 8000 series cards coming out this year?
  • 6 Hide
    Anonymous , August 23, 2012 4:15 PM
    7870s looking like a fantastic deal at $240 with the improvements they've seen in driver support since launch. They match right up against a stock 7950 in most games at 1080p! I think I might have to get one now.
  • 0 Hide
    internetlad , August 23, 2012 4:16 PM
    the heck? The cards are already there prices (albeit after rebates) on newegg lol

    Does this mean all the cards will be even cheaper now?
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