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Apple Gets 2012 Wireless Turkey Award

By - Source: Ovum | B 44 comments

The tech industry will envy you when you are flying high. And it will beat you down when you are already lying on the ground.

Apple is getting another taste of how quickly support can fade and opinions can change directions like a flag in the wind.

Apple, possibly over its own arrogance, slipped pretty badly this year with the release of Apple Maps. The decision has tarnished Apple's reputation to design great products, and has damage the company's perception in public as well as the financial community. The fact that market research firm Ovum announced that it has chosen the company as its 2012 Wireless Turkey Awards winner could be considered the icing on the cake.

From the announcement: "[…] from our shortlist of seven finalists, the overall winner in the 2012 Wireless Turkey Awards was Apple Maps for its ability to get such an important service so incredibly wrong. […] That Apple could get its maps app so wrong means that the Apple Maps fiasco takes this years 'prize'. As Apple and Google bluffed over why Apple had to drop Google Maps from its latest smartphones, Apple’s efforts to go it alone became a major source of embarrassment."

It is unlikely that Apple will care, but this report may be another indication that Apple's distortion field is faltering. Much of Apple's success is based on the loyalty of consumer and industry groups to the company. If Apple was a startup, we would conclude that the company's honeymoon period may be over. However, Apple has gone through a phase of hype twice in its history, and has crumbled once. Apple will need a blockbuster product to win back the confidence from analysts.

 

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Top Comments
  • 27 Hide
    chuckydb , December 24, 2012 9:14 PM
    What an insult to turkey.

    Hemmmmm... turkey!!!!!
  • 26 Hide
    keither5150 , December 24, 2012 9:24 PM
    judging by the number of iphone owners that want to hold my phone, I would say they may be in a little trouble.
    Advice to apple,
    Make the iphone a 5 inch quad core, 2 gigs of ram. super amoled screen ( your screen is dim ) add micro sd card slot, removable battery. Get rid of aluminum and go with something like carbon fiber before everyone else does. Break down and admit that widgets are awesome for the phone. If you can't come up with new features for ios, copy android's best features and pay them.

    Your minimal improvements that deserve no fanfare need to stop. Get with the times or be left behind.

    I am not an iphone user. I have a note 2.
  • 22 Hide
    reprotected , December 24, 2012 9:17 PM
    Anyone remember when Wolfgang Gruener was the one who was posting the Apple news? Good times...
Other Comments
  • 27 Hide
    chuckydb , December 24, 2012 9:14 PM
    What an insult to turkey.

    Hemmmmm... turkey!!!!!
  • 22 Hide
    reprotected , December 24, 2012 9:17 PM
    Anyone remember when Wolfgang Gruener was the one who was posting the Apple news? Good times...
  • 26 Hide
    keither5150 , December 24, 2012 9:24 PM
    judging by the number of iphone owners that want to hold my phone, I would say they may be in a little trouble.
    Advice to apple,
    Make the iphone a 5 inch quad core, 2 gigs of ram. super amoled screen ( your screen is dim ) add micro sd card slot, removable battery. Get rid of aluminum and go with something like carbon fiber before everyone else does. Break down and admit that widgets are awesome for the phone. If you can't come up with new features for ios, copy android's best features and pay them.

    Your minimal improvements that deserve no fanfare need to stop. Get with the times or be left behind.

    I am not an iphone user. I have a note 2.
  • 16 Hide
    eklipz330 , December 24, 2012 9:24 PM
    what goes up must come down
  • 18 Hide
    memadmax , December 24, 2012 9:37 PM
    Apple ALWAYS has an arrogance problem, no thanks to Jobs....

    Just think, if apple wasn't so stubborn and arrogant, they would be bigger than MS and Intel by now...
  • -9 Hide
    wemakeourfuture , December 24, 2012 9:52 PM
    memadmaxApple ALWAYS has an arrogance problem, no thanks to Jobs....Just think, if apple wasn't so stubborn and arrogant, they would be bigger than MS and Intel by now...


    Depends on your definition of bigger. If it means as a company, market cap, profit, they definitely are bigger than Microsoft and Intel combined. But its most likely not going to be sustained over the long haul, but Intel is having its troubles so in 5 years from now who knows, but I doubt Apple will be bigger than both combined.
  • 11 Hide
    nitrium , December 24, 2012 9:55 PM
    Quote:
    Just think, if apple wasn't so stubborn and arrogant, they would be bigger than MS and Intel by now...

    Apple's hubris will kill them eventually, as it has previously. You can just hear Jobs say something like: "What we have with the Mac OS is just soooooooooooo superior to a PC clone running Windows 3.1 that we will never lose market share. We will own the desktop space forever". Right? Wrong.
  • 8 Hide
    fleeb , December 24, 2012 9:59 PM
    keither5150 Advice to apple,Make the iphone a 5 inch quad core, 2 gigs of ram.


    Doing that is admitting that the size of their current models is not really the sweet spot of sizes that they have researched, engineered, and tested well. They have this image they want to maintain. Same reason why they made a 7.85" iPad mini instead of a 7" one so that they can say it is actually more of an 8" one.
  • 4 Hide
    nitrium , December 24, 2012 10:07 PM
    Quote:
    Doing that is admitting that the size of their current models is not really the sweet spot of sizes that they have researched, engineered, and tested well.

    Haven't they admitted this already with the iPhone5? Going from a 3.5" 4:3 screen (which Job's repeatedly claimed to be the "perfect" size) to a 4" 16:9 screen already clearly acknowledges they must now think Steve and Apple's engineers had got it wrong all along (I can say that with certainty, given that the technology to make a bigger screen was available when the iPhone 1 was released).
  • 9 Hide
    halcyon , December 24, 2012 10:24 PM
    I really never understood why Apple decided to drop the ball on their mapping app the way they did (I think it was a conscious decision). Is it all fixed now (I've not been following it)?

    Unless you just want a little phone (because slipping it in your front jeans pocket is really important to you) it really seems weird that anyone that has done their research would want an iPhone over an S3 or Note2. You just get to keep it simple or make it unique with these devices. Swap out your battery on-the-spot, if you need. Enjoy haptic feedback (if you like) ...the list goes on and on. ...just feel sorry for those that obviously probably don't know what they're missing.
  • 3 Hide
    nitrium , December 24, 2012 10:45 PM
    Quote:
    I really never understood why Apple decided to drop the ball on their mapping app the way they did. Is it all fixed now (I've not been following it)?

    Not if Google Maps DLs are anything to go by!
    http://www.tomsguide.com/us/iOS-6-Google-Maps-App-iphone,news-16481.html
  • 12 Hide
    Kami3k , December 24, 2012 10:50 PM
    reprotectedAnyone remember when Wolfgang Gruener was the one who was posting the Apple news? Good times...


    At least wolfgang reported the news, it may have been about Apple. But it wasn't tainted with pure bull like a lot of Zak's articles are.

    Like the time he lied about Samsung saying they want to be like Apple, instead of just emulating a part of what Apple is doing, releases two conflicting articles ON THE SAME DAY, etc.
  • 15 Hide
    Kami3k , December 24, 2012 10:57 PM
    AzureFlashAAPL: 489B$ market capMSFT: 228B$INTC: 103B$GOOG: 233B$They're already bigger than Microsoft, Intel, and half of Google COMBINED. I guess their arrogance didn't cause them too much problems after all.I actually think that's what helped them. People want to be on the side being arrogant, not on the side being "looked down" to. I actually prefer android, but branding wise Apple has been stellar. That maps thing won't hurt them at all in the long run.


    I always laughed at market cap being used to determine the size of a company. With it being able to change drastically over night.
  • 0 Hide
    Luscious , December 24, 2012 11:01 PM
    Apple also deserves the Golden Krappe Award:

    Kreation Realization Artistique Pour Par Excellance
  • 0 Hide
    halcyon , December 24, 2012 11:04 PM
    Apple is huge and that's not gonna change anytime soon. They can make great products but they really dropped the ball on the iPhone 5 IMHO. They can do better, so they should. They can make a good mapping application...so they should. I feel like they're depending on inertia right now and this isn't a vacuum so that can't last. They need to be fighting...doing the best they can...not resting on their laurels.
  • 12 Hide
    memadmax , December 24, 2012 11:12 PM
    wemakeourfutureDepends on your definition of bigger. If it means as a company, market cap, profit, they definitely are bigger than Microsoft and Intel combined. But its most likely not going to be sustained over the long haul, but Intel is having its troubles so in 5 years from now who knows, but I doubt Apple will be bigger than both combined.


    Whatever dude. You can make yourself look huge on paper with tons of fiat money, but in the reall world, this is what apple has: A gadget, and several versions of it.
    Look, apple has nearly ZERO penetration in the business market. That is important to long lasting gains... thats why IBM, Intel, Xerox, etc etc etc are still around despite being hardly words that kids spew out when they go out to wal mart with mommy and daddy...
    Face it, Apples' iCrap is just a fad, that ALOT of investors coined into for a quick buck during a recession...
    Apple produces nothing that will keep them as a viable, long investment, except, maybe, their standing in the art department. But even then, they have ignored that for so long that the WinTel platform is now far superior to apple.

    Once the kids move on to the next "big" thing, it will be all over for apple, and it looks like it is already happening anyways... that is until they sucker the kids for another worthless gadget...
  • -9 Hide
    tolham , December 24, 2012 11:50 PM
    --Apple will need a blockbuster product to win back the confidence from analysts.

    that's overblowing it. this is apple we're talking about, not AMD. of course their next product will be a success, even if it's not up to jobs' standards.
  • 5 Hide
    nitrium , December 25, 2012 12:58 AM
    Quote:
    I always laughed at market cap being used to determine the size of a company. With it being able to change drastically over night.

    Yeah he obviously missed the Nasdaq Tech Bubble (or has a very shoert memory) when Yahoo! had a stock value of $275. If Apple is forced to lower their profit margins to the market average, the PE sky rockets, and the stock price collapses. It certainly wouldn't be the first time.
  • -1 Hide
    fudoka711 , December 25, 2012 1:35 AM
    AzureFlashAAPL: 489B$ market capMSFT: 228B$INTC: 103B$GOOG: 233B$They're already bigger than Microsoft, Intel, and half of Google COMBINED. I guess their arrogance didn't cause them too much problems after all.I actually think that's what helped them. People want to be on the side being arrogant, not on the side being "looked down" to. I actually prefer android, but branding wise Apple has been stellar. That maps thing won't hurt them at all in the long run.



    Uhh, you seem to be forgetting how HUGE microsoft used to be. Apple stock volume is less than 20 million. Microsoft in its heyday (like 2000) was trading like 50+ million. Microsoft used to be that company that was worth so much the sky was the limit. Same could be said for a couple oil companies. Even IBM. They ALL fell eventually. Google basically hit their ceiling in 2008, but they could always go up if they keep dominating with Android and introducing more hardware. Apple's already faltering a LOT. That arrogance is killing them just like it did the other ginormous companies of their times.

    And no, their maps fiasco was killing them a lot. Google maps probably saved Apple, if anything, because now iOS 6 users don't have to switch to a new phone just for a decent map app.

    Apple needs to kick up their hardware up a few notches. They already hit the jackpot with their simple, yet elegant designs and OS.
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