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Facebook Urges Staff to Switch From iPhone to Android

By - Source: TechCrunch | B 21 comments

Social network looking to improve Facebook experience on the smartphone platform that has the largest market share.


Facebook is plastering posters around its headquarters to encourage employees to get rid of their iPhones in favor of Google-powered Android smartphones. According to a TechCrunch report, posters encouraging employees to "switch today" have started to appear on the walls at the social network giant's Mountain View, California offices.

Facebook had previously offered its employees iPhones, but the aim in the switch to Google's mobile platform is apparently due to improved functionality for the Facebook app. The application present on Apple's smartphone has been criticized for being slow, draining battery life and not offering useful features. Thus, employees are being encouraged to use their own devices in order to improve the Facebook experience on the smartphone OS with the largest marketshare (Android currently dominates the market with a 72.4 percent share, while iOS decreased its hold on the market with a 13.9 share).


One of the posters in question features a graph depicting IDC data that forecasts Android will control around twice as much of the smartphone market as the iPhone come 2016. The posters encouraged employees to contact Facebook's help desk to have their device switched from iPhone to Android.

Back in August, reports emerged that said Facebook employees were being "nudged, cajoled, and even ordered to give up their iPhones for Android devices." When asked about the posters, a Facebook spokesperson stressed: "We don't encourage one device over another. We let employees choose."

During its announcement that Facebook boasts over a billion members, the company also confirmed it has over 600 million mobile users.

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  • 22 Hide
    myromance123 , November 27, 2012 6:46 AM
    You'd think they would not want to advocate a Google product, but since G+ is a direct competitor with FB they can't stand to lose face. Moving into Google's ground fiercely, so that they can keep their own ground. Interesting. Still hate FB though.
  • 19 Hide
    dauntekong , November 27, 2012 6:58 AM
    Their line chart reminds me of something.... oh yeah the rate of Apple Stock Market falling LMAO!!!
  • 16 Hide
    senshu , November 27, 2012 7:25 AM
    Um, buddy 78: I don't think they're asking you to switch. Unless you're a facebook employee, in which case why not tell your manager what you've shared with us here? :) 
Other Comments
  • 22 Hide
    myromance123 , November 27, 2012 6:46 AM
    You'd think they would not want to advocate a Google product, but since G+ is a direct competitor with FB they can't stand to lose face. Moving into Google's ground fiercely, so that they can keep their own ground. Interesting. Still hate FB though.
  • 19 Hide
    dauntekong , November 27, 2012 6:58 AM
    Their line chart reminds me of something.... oh yeah the rate of Apple Stock Market falling LMAO!!!
  • 16 Hide
    senshu , November 27, 2012 7:25 AM
    Um, buddy 78: I don't think they're asking you to switch. Unless you're a facebook employee, in which case why not tell your manager what you've shared with us here? :) 
  • 9 Hide
    senshu , November 27, 2012 7:26 AM
    Bloody hell, sorry for the double post. :( 
  • 4 Hide
    jimmyjohnz , November 27, 2012 7:53 AM
    myromance123You'd think they would not want to advocate a Google product, but since G+ is a direct competitor with FB they can't stand to lose face. Moving into Google's ground fiercely, so that they can keep their own ground. Interesting. Still hate FB though.


    They're doing this because the mobile market is quickly becoming the highest consumer of internet bandwidth, the majority of which is taking place on Android devices. And let's face it, Android Facebook sucks. Crashes all the time, pretty poor performance. If Facebook doesn't want to start losing market share to the smoother Android experience that is Google+, they'll have to improve their single app. It's really a no brainer on their part. It's not like they can spontaneously whip up their own competing mobile OS to take on Android directly, so they might as well compete with G+ on Android. Same as Google still making apps to put on iOS.
  • 3 Hide
    p4nz3rm4d , November 27, 2012 8:45 AM
    dauntekongTheir line chart reminds me of something.... oh yeah the rate of Apple Stock Market falling LMAO!!!


    clearly you havnt seen it recently...
  • 1 Hide
    Anonymous , November 27, 2012 9:44 AM
    "That's because their android app sucks and they want their employee's to see that."

    So true. The FB app hangs all the time, double posts, opens to random pages, etc. It's really bad and if FB can get it sorted I might be arsed to actually use it (instead of just opening the page in a browser).
  • 3 Hide
    waxdart , November 27, 2012 11:35 AM
    I unloaded the FB app when it copied all my contacts. I would trust them at all. Web only.
  • 0 Hide
    ushyperion , November 27, 2012 11:47 AM
    FaceBook is for Tools and Fools. nuff said.
  • 0 Hide
    bllue , November 27, 2012 12:38 PM
    myromance123You'd think they would not want to advocate a Google product, but since G+ is a direct competitor with FB they can't stand to lose face. Moving into Google's ground fiercely, so that they can keep their own ground. Interesting. Still hate FB though.

    G+ has never been relevant
  • -4 Hide
    JonnyDough , November 27, 2012 12:55 PM
    Google is evil. I just installed "Do Not Track Plus" for Firefox and it makes me feel a lot better about my online browsing.
  • 0 Hide
    DRosencraft , November 27, 2012 2:11 PM
    Regardless of who you like or who you don't like, I find it troubling when a company pushes a product not their own on employees. If this was Google getting their employees to use Android, or if Facebook was getting people to dump their Google+ account and stick with Facebook, I can understand. Fact is, it makes a company look bad if employees use competitor's product. But that isn't the case here. They can get their design team to improve on the platform without pushing everyone in the company to switch.
  • -2 Hide
    bjaminnyc , November 27, 2012 3:17 PM
    ushyperionFaceBook is for Tools and Fools. nuff said.


    Clever way to say something idiotic.
  • -1 Hide
    wildkitten , November 27, 2012 3:59 PM
    If Facebook, or any company, wants their employees to use a certain type of phone, then the company needs to sign the contract, pay for the phones and monthly bill, and hand them out. If the company isn't willing to do that, then they should keep quiet about what their employees use.
  • -4 Hide
    wildkitten , November 27, 2012 4:04 PM
    dauntekongTheir line chart reminds me of something.... oh yeah the rate of Apple Stock Market falling LMAO!!!


    How does a line chart showing iPhone gaining market share remind you of anything falling? It may not being going up as fast as Android, but it's still a projection of growth.

    If you have difficulty telling up from down, perhaps a visit to the opthamologist is in order.
  • -1 Hide
    tomaz99 , November 27, 2012 4:52 PM
    drosencraftRegardless of who you like or who you don't like, I find it troubling when a company pushes a product not their own on employees. If this was Google getting their employees to use Android, or if Facebook was getting people to dump their Google+ account and stick with Facebook, I can understand. Fact is, it makes a company look bad if employees use competitor's product. But that isn't the case here. They can get their design team to improve on the platform without pushing everyone in the company to switch.



    I think there is something else behind this FB "push" other than
    "...but the aim in the switch to Google's mobile platform is apparently due to improved functionality for the Facebook app"

    Having employees switch their phones seems more like a "diss" to Apple...for whatever reason.

    I just don't believe the "to improve functionality" reason.
  • 0 Hide
    burmese_dude , November 27, 2012 7:18 PM
    Suck on that Apple. Hopefully this doesn't lead to Apple suing FB since Apple loves to sue and sue.
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