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51% Would Rather Have Laptop Instead of an iPad

By - Source: Tom's Hardware US | B 76 comments

Would you toss away your netbook for an iPad?

The Apple iPad launches in the U.S. this Saturday. While the product will likely be a hit on the first day due to preorders that number in the hundreds of thousands, research firm NPD Group has taken a more analytical look thanks to a recent survey.

Some points from NPD's findings gleamed from the blog post:

·      Lots of people know about the iPad. 61 percent of 55–and-older consumers are aware of the product and more than 80 percent of consumers who know about the iPad owned another Apple branded product.

·      Most aware demographics: young people, $100k income earners, and current Apple product owners. More than one-third of those expressing interest in the iPad in both the 18-34 year old demographic and among Apple owners claimed they intended to purchase the device in the next six months. Among the high income earners intention to buy in the next six months was more than 50 percent.

·      18-34 year olds are approximately 50 percent more likely to own an iPod, an iPhone, or a Macbook.

·      Within the over $100k demographic there is almost 75 percent more likelihood to own an iPhone, or an iPod touch, and 50 percent more iPod ownership.

So the most enthusiastic of iPad consumers are those who are already owners of Apple products. That should be no surprise, but one other detail picked up by Electronista is that among 18-to-34 year olds, 51 percent would prefer a conventional notebook or netbook over the iPad; and 44 percent of existing Apple product owners would rather get a MacBook rather than an iPad.

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Top Comments
  • 32 Hide
    builderbobftw , March 31, 2010 12:41 AM
    So 49% of people are insane.

    Got it.
  • 22 Hide
    pawntec , March 31, 2010 12:47 AM
    ipad=over sized iphone=overrated!!
  • 22 Hide
    nforce4max , March 31, 2010 12:52 AM
    Hmmm lets see unable to replace the battery check, unable to use removable storage check, unable to use external mouse or keyboard when at the home or the office check,solely aimed at fan boys and girls check. All the makings of a fad product.
Other Comments
  • 32 Hide
    builderbobftw , March 31, 2010 12:41 AM
    So 49% of people are insane.

    Got it.
  • 22 Hide
    pawntec , March 31, 2010 12:47 AM
    ipad=over sized iphone=overrated!!
  • 5 Hide
    cheepstuff , March 31, 2010 12:49 AM
    49% would rather an ipad?
    a third of that is still a good market share.
  • 7 Hide
    XD_dued , March 31, 2010 12:52 AM
    builderbobftwSo 49% of people are insane.Got it.


    Just about to say this myself lol. Anyways, as a giant ipod touch it lacks the portability of the ipod, but still is limited in ability by the iphone OS. Also, i'm still not a big fan of touch screen typing.
  • 22 Hide
    nforce4max , March 31, 2010 12:52 AM
    Hmmm lets see unable to replace the battery check, unable to use removable storage check, unable to use external mouse or keyboard when at the home or the office check,solely aimed at fan boys and girls check. All the makings of a fad product.
  • 6 Hide
    matt87_50 , March 31, 2010 12:54 AM
    I can only see the ipad making sense for people who own or have access to like a family desktop, and don't own a smart phone. and even then, in many cases a netbook would be better, or even then, any other competing tablet would be better...

    it sickens me that people would just throw money at apple despite all this just because of the advertising.
  • 17 Hide
    bogcotton , March 31, 2010 12:55 AM
    I'd like to know where this survey was taken, because those are some very high percentages.

    61% of over 55s knowing about an unreleased apple product?
    Seems a bit like this was taken somewhere where people are tech-aware.
  • 0 Hide
    captaincharisma , March 31, 2010 12:56 AM
    hmm i thought the number would be higher. so i guess the other 49% make up the entire apple sheep population
  • 10 Hide
    welshmousepk , March 31, 2010 1:01 AM
    was this survey taken at the Apple HQ by any chance?
  • 9 Hide
    hemelskonijn , March 31, 2010 1:01 AM
    Lets ask people that already own a perfectly good and current laptop to chose between a free laptop or ipad and i bet you the results will be near to those mentioned.

    Since we dont know what the questions where and we dont know under what pretense the questions where asked the numbers mean jack shit.
  • 0 Hide
    maigo , March 31, 2010 1:04 AM
    Lots of money waiting for cApple products
  • 4 Hide
    razercultmember1 , March 31, 2010 1:24 AM
    That sounds right 51% are male 49% are female they need the iPad for their monthly cycle.
  • 6 Hide
    mrmez , March 31, 2010 1:27 AM
    Far out!
    Half the people surveyed would rather have an iPad, even though it has not even entered the market yet.

    Love it or hate it, you gotta hand it to Apple. The King of Spin.
  • 11 Hide
    husker , March 31, 2010 1:27 AM
    captaincharismawoah!!! no need to be flying off the handle there apple fanboy

    This person doesn't seem like an apple fanboy to me. In fact just the opposite. Hemelskonijn seems to be saying the the survey may have been skewed in the iPad's favor because a lot of people already own laptops and therefore it is not a fair question. The article results seem very questionable to me too. The lack of detail in the exact survey questions and methodology leaves me unconvinced. I would bet my paycheck that even among apple lovers, they would rather have a nice shiny new Macbook over an iPad, but this survey seems to contradict this. Something just ain't right.
  • -9 Hide
    captaincharisma , March 31, 2010 1:29 AM
    Quote:
    This person doesn't seem like an apple fanboy to me. In fact just the opposite. Hemelskonijn seems to be saying the the survey may have been skewed in the iPad's favor because a lot of people already own laptops and therefore it is not a fair question. The article results seem very questionable to me too. The lack of detail in the exact survey questions and methodology leaves me unconvinced. I would bet my paycheck that even among apple lovers, they would rather have a nice shiny new Macbook over an iPad, but this survey seems to contradict this. Something just ain't right.


    geez man do you take everything seriouly
  • 4 Hide
    Kelavarus , March 31, 2010 1:32 AM
    captaincharismageez man do you take everything seriouly


    Whoa dude. This is the Internet. This is serious business.
  • -6 Hide
    captaincharisma , March 31, 2010 1:35 AM
    Quote:
    Whoa dude. This is the Internet. This is serious business.


    LOL if it is that is pretty sad and in this case deserves to be called a fanboy
  • 0 Hide
    Godfail , March 31, 2010 1:47 AM
    A couple of points:

    It's disturbing how many cannot see the potential of the iPad as an e-reader to kill all e-readers. I'm a musician and a technology consultant, storing resource kits, song books, and the like is going to be extremely useful.

    Anything more than that is just a bonus here...and it's a last resort remote desktop/VNC device when I'm in a bind. I can browse the Internet without having to boot up a machine. Can my phone do all of this? Yes. Not quite as useable though. This isn't a giant smartphone, that's what you see at first glance. Anything I need a sheet of paper or book for is pretty much made obsolete by any device the size of the iPad.

    Tablet PC/Slate? I already have a laptop, the simplicity and LACK of configurability and multiple hardware platforms actually are more enticing to me than the opposite. My laptop is a company/government owned machine that I do not use for entertainment...why would I want to lug around a second laptop or for that matter, buy one?

    I'm no Apple fanboy, the only Apple product I've ever owned is an iPhone - yes, I even refused to purchase an iPod for years...and I'm not "excited" about the iPad, it's just a must-buy item for me, a tool that I plan to use. I'm sure there are many others out there like me, the people buying this thing aren't just giving in to marketing or spin from Apple.

    If you consider the iPhone a fad, unusable, or a product of marketing, then there's no hope for you. Continue to be the vocal minority on the Internet who prays that every next gen phone will be an iPhone killer. Good luck with that.
  • -6 Hide
    vcbb10 , March 31, 2010 1:48 AM
    builderbobftwSo 49% of people are insane.Got it.


    Ya, seems a little low considering the fact that we elected Obama.
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