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Nestle is Going to Sell Android-branded KitKats

By - Source: BBC | B 22 comments

Google today revealed that the newest version of Android would be called KitKat. So what's Nestle getting out of this deal?

Key Lime Pie is out, and KitKat is in. There's even a statue on the front lawn of Google's HQ to prove it. So what gives? What made Google switch from Key Lime Pie? And what made the company go with KitKat, a name that's already owned by Nestle? Surely, Google must be paying for the use of the name and, if that's the case, why pay for something that's just a codename? So many questions! The BBC has all the answers, though.

 

According to the British broadcaster, Googlers were, internally, referring to the next version of Android as Key Lime Pie. However, worried that not enough people know the taste of Key Lime Pie, Google changed the name. KitKats feature in the lineup of late-night coding snacks at the Google offices, so they decided to go with the name KitKat. John Lagerling, director of Android global partnerships, claims they didn't initially know who owned the brand but decided to see if it would be possible to use it for Android.

Lagerling told the BBC that he cold-called Nestle's ad agency and asked about using the KitKat name. A day later, Nestle responded and said yes. Lagerling says it's not a cash deal. Instead, Google will get the brand recognition that goes along with a famous snack and Nestle will ship 50 million Android-branded KitKats. No doubt we'll see some of those at the Android KitKat launch (rumored for later this year).

Google already has Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. KitKat represents the first brand-name Android release. Will Google go back to the regular naming scheme for the next build (Lollipop, anyone?) or will the company continue with strategic brand partnerships? There's always Laffy Taffy if the partnership with Nestle works out.

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  • 11 Hide
    jonathan1683 , September 3, 2013 5:26 PM
    from the CEO that says water is not a human right and should be privatized. No thanks.
Other Comments
  • 11 Hide
    jonathan1683 , September 3, 2013 5:26 PM
    from the CEO that says water is not a human right and should be privatized. No thanks.
  • 0 Hide
    cpatel1987 , September 3, 2013 5:45 PM
    I sense perhaps a coupon/discount scheme on the works.
  • 1 Hide
    g00fysmiley , September 3, 2013 6:27 PM
    key lime pie is so much better than a kit kat... still as long at it doesn't in any way effect launch of 5.0 then they can call it crisco for all i care
  • 2 Hide
    okibrian , September 3, 2013 6:31 PM
    Stupid
  • -3 Hide
    acadia11 , September 3, 2013 7:00 PM
    Slow day at the offi ce!
  • 0 Hide
    The Indomitable , September 3, 2013 7:41 PM
    Key lime pie is one of the best desserts... second only to Lava Cake (that should be the next name for sure)
  • 4 Hide
    Yuka , September 3, 2013 8:21 PM
    I think its a very good deal for both.

    This feels like "fair play" in sports. Companies should start using it more often, money be damned, sometimes!

    Cheers!
  • -4 Hide
    Caffeinecarl , September 3, 2013 8:30 PM
    Seeing as Android is owned by Google and Google is an American company, and in America, KitKats are produced by Hershey, shouldn't they be produced by Hershey?

    (Since Hershey makes FAR better chocolate, anyway!)
  • 2 Hide
    someperson123 , September 3, 2013 9:01 PM
    Caffeinecarl, KitKat bar is made by Nestle, as the article suggests. Hershey has no association with KitKat, and never has.
  • 2 Hide
    jhansonxi , September 3, 2013 10:02 PM
    Seems my hunch about a Kit Kat product tie-in was correct. The use of a trademarked name made it suspicious (looked what happened with M$ and the "Metro" name they had to drop).
  • 2 Hide
    eiskrystal , September 4, 2013 2:39 AM
    Sounds more like a marketing deal since they never made this a problem with Froyo. Well, that and the fact it doesn't matter if no ones heard of the food product you named an OS after.
  • 0 Hide
    cypeq , September 4, 2013 2:54 AM
    c'mon Key Lime Pie doesn't fit in the pocket while kitkat does ... makes sense.
  • -1 Hide
    house70 , September 4, 2013 4:28 AM
    It's just a codename, who cares. The actual release is still 5.0
  • 1 Hide
    back_by_demand , September 4, 2013 4:56 AM
    Caffeinecarl, just because Hershey makes KitKat in the USA does not mean that is the only place in the world where KitKats, or indeed Android, is sold - there is a whole other 95% of the human race in other places
  • 0 Hide
    cypeq , September 4, 2013 5:39 AM
    Quote:
    Seeing as Android is owned by Google and Google is an American company, and in America, KitKats are produced by Hershey, shouldn't they be produced by Hershey?

    (Since Hershey makes FAR better chocolate, anyway!)


    Let's make this about chocolate... so you say your mass producer is making far better chocolate... but far better than what ? some other crap supermarket brands? I'm afraid you live fed by marketing lies. There isn't a single corporate large volume producer that's making high quality chocolate period
  • 0 Hide
    amdfangirl , September 4, 2013 5:55 AM
    $0 Upfront KitKat when you purchase the it on the $69 unlimited KitKat plan.

    KitKat all you want.

    Gym membership fees not included.
  • 0 Hide
    internetlad , September 4, 2013 7:44 AM
    I love nonsensical brand crossovers. I bet in 20 years one of those candy bars will be worth serious coin.
  • 0 Hide
    Non-Euclidean , September 4, 2013 8:25 AM
    How nice to see a product/promoter tie in.

    Maybe Preparation H can do a tie-in with Metro next.
  • 1 Hide
    tomsworkshop , September 4, 2013 10:50 AM
    Gummy Bear ( o ( 工 ) o )
  • 0 Hide
    jhansonxi , September 4, 2013 11:06 AM
    Quote:
    $0 Upfront KitKat when you purchase the it on the $69 unlimited KitKat plan.

    KitKat all you want.

    Gym membership fees not included.

    Commercial fitness centers could help subsidize it. Sounds like a business opportunity!
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