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Nokia Drops Out of Top 5 Smartphone Companies Rank

By - Source: IDC | B 25 comments

The burning platform is still burning.

IDC released its quarterly cellphone shipment estimate, stating that the market grew by only 2.4 percent year over year, from 434.1 million to 444.5 million units. The smartphone market was solely responsible for the growth and compensated for a substantial drop in feature phone shipments. IDC said that smartphone shipments were 179.7 million units in Q3 2012, compared to 123.7 million units in Q3 2011.

Samsung leads the Smartphone market with 56.3 million units, representing a 31.3 percent market share. Apple came in with 26.9 million (15.0 percent), followed by RIM with 7.7 million (4.3 percent). ZTE and HTC complete the top 5 with 7.5 and 7.3 million units. Nokia is no longer listed among the top 5.

"Nokia's share losses have meant gains for competitors," said Kevin Restivo, senior research analyst with IDC. "The company's transition away from Symbian-powered smartphones to ones shipped with Windows Phone has left ample opportunity for rivals to steal share away from Nokia over the past 18 months. However, the smartphone market is still relatively nascent, which means there's room for multiple vendors and operating systems to flourish, including Nokia."

Among all shipped phones, Nokia is still the number 2 behind Samsung. Samsung shipped 105.4 million phones overall, while Nokia was able to ship 82.9 million. Apple's 26.9 million iPhones also enabled the company to now be listed as the world's third largest cellphone maker.

 

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  • 18 Hide
    Anonymous , October 27, 2012 5:19 AM
    Nokia is taking a gamble with their support of Windows Phone. I like that, however I do hope it pays off for them, because competition is always good for us consumers!
  • 11 Hide
    jhansonxi , October 27, 2012 4:24 AM
    It's like watching a train wreck. Any bets as to when M$ buys them to save WP8?
  • 10 Hide
    bystander , October 27, 2012 5:26 AM
    Now that Win 8 is out, the next few months will shed a lot of light on Nokia's future.
Other Comments
  • 11 Hide
    jhansonxi , October 27, 2012 4:24 AM
    It's like watching a train wreck. Any bets as to when M$ buys them to save WP8?
  • 9 Hide
    Kami3k , October 27, 2012 4:52 AM
    What Nokia gets for going the way of Windows Phone instead of Android.
  • 18 Hide
    Anonymous , October 27, 2012 5:19 AM
    Nokia is taking a gamble with their support of Windows Phone. I like that, however I do hope it pays off for them, because competition is always good for us consumers!
  • 10 Hide
    bystander , October 27, 2012 5:26 AM
    Now that Win 8 is out, the next few months will shed a lot of light on Nokia's future.
  • 0 Hide
    DjEaZy , October 27, 2012 5:43 AM
    ... because they didn't put the smart in to smartphone... nokia's idea of 'smart' waz too complicate for average user...
  • 0 Hide
    _TuxUser_ , October 27, 2012 6:02 AM
    jhansonxiIt's like watching a train wreck. Any bets as to when M$ buys them to save WP8?

    M$ will not gain anything from buying Nokia, as M$ already have access to all they need and can use Nokia patents without anyone can sue them and the only one really gaining something would be Samsung, as then Apple would need to pay them a patent fee.
  • 1 Hide
    _TuxUser_ , October 27, 2012 6:05 AM
    DjEaZy... because they didn't put the smart in to smartphone... nokia's idea of 'smart' waz too complicate for average user...

    I think the most important for Nokia is that their plan B will be fast to execute as I don't see that resellers are happy with MS, operators ain't happy with MS and it seems end customers ain't looking for MS in their phone as they do for their desktops.
  • 5 Hide
    izmanq , October 27, 2012 6:22 AM
    still can't figure out what's nokia thinking, go for windows mobile, but not for android ? :| if i'm not mistaken they want to differentiate their product to others, and windows mobile is the answer ? :| nokia is committing suicide :D 
  • 2 Hide
    tomfreak , October 27, 2012 6:37 AM
    Kami3kWhat Nokia gets for going the way of Windows Phone instead of Android.
    +1, they would have much better now if they have adopt Android early.
  • 6 Hide
    Anonymous , October 27, 2012 7:57 AM
    "Nokia's share losses have meant gains for competitors," said Kevin Restivo

    wow, this guy is a genius! Reminds me of Dan Quayle with "If we don't succeed, we run the risk of failure." hahaha
  • 0 Hide
    cookoy , October 27, 2012 9:59 AM
    Arandur"Nokia's share losses have meant gains for competitors," said Kevin Restivowow, this guy is a genius! Reminds me of Dan Quayle with "If we don't succeed, we run the risk of failure." hahaha

    if we define success as going up and failure as going down, relative to some reference point, then not succeeding does not necessarily mean failure if we still maintain our reference point status. So i wouldn't discount DQ as totally an airball.
  • 1 Hide
    house70 , October 27, 2012 12:34 PM
    Nokia's decision to have an exclusivity contract for their phones with AT&T could be the final nail in their coffin. I mean, when you're hanging by a thread, you don't want your devices to be sold only by one carrier, you want them across the board.
  • 3 Hide
    shmung , October 27, 2012 12:37 PM
    Nokia's problem started long before they decided to switch to windows phone by that time Samsung was already king of android and HTC was still pretty high up there. Nokia would have gone bankrupt much faster if they went to android one of the reasons they are still afloat is because Microsoft paid them that money to go to windows phone.

    Look at whats happening to HTC i personally think HTC makes great quality phones i like the feel of them more than Samsungs and they perform similarly but yet HTC while still profitable no longer as much as they were its shaping up to be iOS is iPhone android is Samsung and windows phone is Nokia(the htc 8x is terrible compared to 920) lets wait and see how windows phone does before we say if Nokia fails or not.

    On a similar note china mobile picked up the 920 and apparently its looking like its going to be very successful over there i don't know much about the Chinese market but i do know that 600 million subscribers is nothing to scoff at and the only windows phone i know of that will be on china mobile is the 920 and probably 820 so just 5 percent of china mobile trying windows phone would be 30 million+ people

    Also nokia has a ton of patents that other companies use even if Nokia stops making phones they will be far from broke still.

    tl;dr Nokia on android would have been bankrupt faster wait and see how the 920 does on china mobile before judging whats in store for Nokia's future
  • 0 Hide
    southernshark , October 27, 2012 1:49 PM
    _TuxUser_M$ will not gain anything from buying Nokia, as M$ already have access to all they need and can use Nokia patents without anyone can sue them and the only one really gaining something would be Samsung, as then Apple would need to pay them a patent fee.



    MS wouldn't gain a lot in terms of patents, but it would gain a lot in terms of manufacturing capability and know how and a knowledge of the cell phone business. Since MS is starting to build its own tablets, it would make sense to buy a company to make phones instead of going out and trying to start it from scratch.

    We will see what happens. I'm not writing Nokia off yet though. As others have noted, the future of Nokia has a lot to do with the future of Win 8.

    Hopefully Nokia starts to produce a Win 8 phone with Intel insides and an x86 architecture. That would be something that I would buy.
  • 3 Hide
    fuzzion , October 27, 2012 1:49 PM
    Nokia may someday die, but the legacy of the Nokia 3210 will live on forever.
  • 2 Hide
    Tatts , October 27, 2012 2:20 PM
    house70Nokia's decision to have an exclusivity contract for their phones with AT&T could be the final nail in their coffin. I mean, when you're hanging by a thread, you don't want your devices to be sold only by one carrier, you want them across the board.


    That's a very narrow, America-centric view. The US is a small part of the world market, and you have completely ignored that.
  • -1 Hide
    ivanto , October 27, 2012 2:51 PM
    My humble $.01 -
    My first cell phone was a Nokia XXXX, back in 1996. Then I had 2 more Nokia phones until 2001 when I got a Sony Ericsson. It was my first cell with a color screen. I replaced it with another Nokia then followed by a Sony. In 2005, I got a Blackberry 7300, replaced by two more Blackberries until an iPhone 3GS in 2009, then-> 4 -> 4S
    Sum -
    4 Nokia's
    2 Sony's
    3 Blackberries
    3 iPhones
    Nokia's - always were falling apart after about 11 months and were taped by a Scotch tape; horrible software update experience. Confusing alpha numerical naming was hard to remember.
    Sony - worked like a charm but nothing special
    Blackberries - were excellent for the time but poor web browsing and app experience
    iPhones - amazing user experience for web browsing and apps but "walled garden" ecosystem.

    IMO - Nokia missed the boat with web browsing/apps and had horrible hardware durability/longevity and model name recognition.

    -IvanTO
  • 2 Hide
    madooo12 , October 27, 2012 5:03 PM
    ivantoMy humble $.01 - My first cell phone was a Nokia XXXX, back in 1996. Then I had 2 more Nokia phones until 2001 when I got a Sony Ericsson. It was my first cell with a color screen. I replaced it with another Nokia then followed by a Sony. In 2005, I got a Blackberry 7300, replaced by two more Blackberries until an iPhone 3GS in 2009, then-> 4 -> 4SSum -4 Nokia's2 Sony's 3 Blackberries3 iPhonesNokia's - always were falling apart after about 11 months and were taped by a Scotch tape; horrible software update experience. Confusing alpha numerical naming was hard to remember.Sony - worked like a charm but nothing specialBlackberries - were excellent for the time but poor web browsing and app experience iPhones - amazing user experience for web browsing and apps but "walled garden" ecosystem.IMO - Nokia missed the boat with web browsing/apps and had horrible hardware durability/longevity and model name recognition.-IvanTO

    actually as far as I know, if you handle your phone carefully enough, you will never break it, I know people who have nokias for years and haven't broken, their updates are great, my brother's 5530 still gets updates till now

    and I'm sure iPhones have much less durability than nokias

    sonys are great too, I'm sure they're better than iphones

    BTW nokia's naming scheme isn't hard at all
  • -1 Hide
    ivanto , October 27, 2012 5:51 PM
    madooo12actually as far as I know, if you handle your phone carefully enough, you will never break it, I know people who have nokias for years and haven't broken, their updates are great, my brother's 5530 still gets updates till nowand I'm sure iPhones have much less durability than nokiassonys are great too, I'm sure they're better than iphonesBTW nokia's naming scheme isn't hard at all


    yes.
    I used to drop my phones pretty often and I am more careful these days. When iPhone 4 fell, just once, the back glass panel cracked and had to be replaced for $30, but looked like new. But my user experience with Nokia's is that they were falling apart, some buttons would stop working and batteries would stop charging. Never had problems with Sony Ericsson or BB.

    Nokia model names are meaningless. What the difference between these phones?

    Samsung Galaxy S, Galaxy S2 and Galaxy S3? pretty easy to spot
    iPhone 4, iPhone 4S, iPhone 5? pretty easy to spot
    and
    Nokia 6300, Nokia C7-00, Nokia N-Gage, QDNokia WILDFIREC ? too confusing
    see their line up here
    http://www.cellforcash.com/cellular-phone-models/nokia-cellular-phones.asp

    -IvanTO
  • 0 Hide
    mcd023 , October 27, 2012 5:56 PM
    Just bear in mind that Nokia's sales have been influenced by the fact that WP8 is not entirely backwards compatible and ppl, such as myself, are waiting for the new phones with better screens, nfc, etc. Let's see how they do after WP8 goes on sale
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