Remember when buying an OLED monitor meant taking out a second mortgage and living in constant, low-level anxiety about UI burn-in? Yeah, those days are (more or less) officially behind us. Users are finally upgrading to the instant response times and glorious, ink-black contrast of OLED in massive numbers, according to a fresh press release from market analysis firm TrendForce that reveals global OLED monitor shipments hit 2.735 million units in 2025. That is a massive 92% increase year-over-year.
The driving force behind this surge in organic LED display adoption? Well, according to TrendForce, it's mostly that brands are actually throwing their weight behind aggressive promotions combined with the explosive popularity of the current display sweet spot: 27-inch, 1440p (QHD) monitors with blistering 240Hz refresh rates. Throw in multiple highly publicized tests proving the durability of modern OLEDs as well as recent models sporting blistering 500Hz refresh rates and improved brightness versus older panels, and you've got a recipe for a market boom.
As for who is actually moving all these panels, ASUS has officially stolen the crown. TrendForce says that Team ROG secured a 21.6% market share for the year, successfully knocking Samsung (19.3%) down to second place. ASUS apparently managed this by blanketing the high-end gaming and creator spaces with genuinely competitive screens. Samsung didn't slouch, though; the Korean megacorp kept the pressure on with heavy year-end discounts on its own 27-inch panels and its ultra-high-end 49" ultrawide displays, like the Odyssey OLED G9.
MSI is sitting comfortably in third with 13.1%, which isn't a surprise; MSI has been incredibly aggressive with both design iteration and marketing over the last year, flooding the zone with rapid product iterations across multiple price tiers to tempt gamers on a budget while shouting from the rooftops about its latest models with smart advertising choices to reach PC gamers. LG (12.6%) and Dell (primarily through its Alienware brand, 9.9%) rounded out the top five, with LG leveraging its near-monopoly on massive 39-inch and 45-inch ultrawide form factors.
Here is the full breakdown of who owned the OLED space in 2025, according to the report:
- ASUS: 21.6%
- Samsung: 19.3%
- MSI: 13.1%
- LG Electronics: 12.6%
- Dell/Alienware: 9.9%
- Others: 23.5%
Looking ahead to 2026, TrendForce is projecting another 51% jump in total shipments. While the rest of the PC component market continues to be a rollercoaster of pricing anxiety, the monitor market is actively healing. If you've been holding out for the right excuse to ditch your aging LCD panel, the hardware gods are practically begging you to make the leap, and it might just be the biggest upgrade you make this decade.
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