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OLED monitor sales surged 92% in 2025 — Asus led with 2.7 million units shipped as gamer-friendly panel tech goes mainstream
Remember when buying an OLED monitor meant taking out a second mortgage and living in constant, low-level anxiety about UI burn-in? Yeah, those days are (more or less) officially behind us. Users are finally upgrading to the instant response times and glorious, ink-black contrast of OLED in massive numbers, according to a fresh press release from market analysis firm TrendForce that reveals global OLED monitor shipments hit 2.735 million units in 2025. That is a massive 92% increase year-over-year.
The driving force behind this surge in organic LED display adoption? Well, according to TrendForce, it's mostly that brands are actually throwing their weight behind aggressive promotions combined with the explosive popularity of the current display sweet spot: 27-inch, 1440p (QHD) monitors with blistering 240Hz refresh rates. Throw in multiple highly publicized tests proving the durability of modern OLEDs as well as recent models sporting blistering 500Hz refresh rates and improved brightness versus older panels, and you've got a recipe for a market boom.
Samsung's Odyssey OLED G9 is one of the best gaming displays we've ever tested, as long as you don't mind the Super Ultrawide aspect ratio. (Image credit: Samsung)
As for who is actually moving all these panels, ASUS has officially stolen the crown. TrendForce says that Team ROG secured a 21.6% market share for the year, successfully knocking Samsung (19.3%) down to second place. ASUS apparently managed this by blanketing the high-end gaming and creator spaces with genuinely competitive screens. Samsung didn't slouch, though; the Korean megacorp kept the pressure on with heavy year-end discounts on its own 27-inch panels and its ultra-high-end 49" ultrawide displays, like the Odyssey OLED G9.
MSI is sitting comfortably in third with 13.1%, which isn't a surprise; MSI has been incredibly aggressive with both design iteration and marketing over the last year, flooding the zone with rapid product iterations across multiple price tiers to tempt gamers on a budget while shouting from the rooftops about its latest models with smart advertising choices to reach PC gamers. LG (12.6%) and Dell (primarily through its Alienware brand, 9.9%) rounded out the top five, with LG leveraging its near-monopoly on massive 39-inch and 45-inch ultrawide form factors.
Here is the full breakdown of who owned the OLED space in 2025, according to the report:
ASUS: 21.6%
Samsung: 19.3%
MSI: 13.1%
LG Electronics: 12.6%
Dell/Alienware: 9.9%
Others: 23.5%
Looking ahead to 2026, TrendForce is projecting another 51% jump in total shipments. While the rest of the PC component market continues to be a rollercoaster of pricing anxiety, the monitor market is actively healing. If you've been holding out for the right excuse to ditch your aging LCD panel, the hardware gods are practically begging you to make the leap, and it might just be the biggest upgrade you make this decade.
Zak is a freelance contributor to Tom's Hardware with decades of PC benchmarking experience who has also written for HotHardware and The Tech Report. A modern-day Renaissance man, he may not be an expert on anything, but he knows just a little about nearly everything.
There's also the fact that you cannot buy IPS gaming monitors anymore, it's either VA or OLED. I don't think that the increase in sales is by choice, and OLED still has the same problems it had before.
From my experience, once you play games (and watch movies) on a good quality OLED screen, it's almost impossible to go back to a regular panel. The beautiful contrast and amazingly low input lag make a tremendous difference.
For over four years now, I've been gaming on an LG OLED TV (PC, PS5, Switch 2) with the added bonus of full surround sound in my "man cave" and it's just awesome overall.
There's also the fact that you cannot buy IPS gaming monitors anymore, it's either VA or OLED. I don't think that the increase in sales is by choice, and OLED still has the same problems it had before.
I agree. OLED burn-in remains a problem, meaning most screens become e-waste within 5 to 8 years. Displays should ideally last 10+ years so that upgrading is a choice for better specs, like resolution or color, rather than a necessity due to screen degradation after just 4 or 5 years.
To each their own but I am way too picky about details on my monitor to go anywhere near burn in.
You will be surprised how much burn in is a non issue in regular usage use case scenarios.
Outside of my office monitors that run everyday all day for work I wont ever buy another non OLED monitor again.
Its just that big of a difference in picture quality.
Contrast is king and OLED has the permanent crown.
There's also the fact that you cannot buy IPS gaming monitors anymore, it's either VA or OLED. I don't think that the increase in sales is by choice, and OLED still has the same problems it had before.
I came to the comments to say the same thing. Most monitors on retailer websites are oled now. I was looking for a high-end IPS recently and there was just oled. Even LG doesn't seem to have anything decent anymore beside oled panels.
You will be surprised how much burn in is a non issue in regular usage use case scenarios.
Outside of my office monitors that run everyday all day for work I wont ever buy another non OLED monitor again.
Its just that big of a difference in picture quality.
Contrast is king and OLED has the permanent crown.
Did you just call office use not a regular use case? Sorry but there are still a ton of issues with burn in especially if you don't up your monitor often. I notice every tiny issue so I will lose my mind.
Did you just call office use not a regular use case? Sorry but there are still a ton of issues with burn in especially if you don't up your monitor often. I notice every tiny issue so I will lose my mind.
To each their own.
I guess "regular use case" depends on the context.
But yeah I'm not ready to pull the trigger on an OLED for that type of use case although there are long term reviews, like Monitors(Hardware) Unboxed who have tested this specific use case.
Its a brutal test so far of over 6000 hours (8+ day) with lots of static office apps meant to try and burn in the screen on purpose.
Burn in does happen when using a monitor that way.
https://www.pcgamer.com/hardware/gaming-monitors/after-two-years-and-over-6-000-hours-monitors-unboxeds-long-term-oled-gaming-monitor-test-shows-increasing-burn-in/
