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Nvidia CEO Disappointed With Android 3.0 Tablets

By - Source: Engadget | B 43 comments

Nvidia's leader thinks that Honeycomb tablets got off to a shaky start.

Nvidia's Tegra 2 mobile chipset scored a pretty big win as it is the de facto piece of hardware that powers the new generation of Android Honeycomb tablets.

Nvidia CEO Jen-Hsun Huang, however, isn't so impressed with how sales are going for Android tablets. Naturally, there's nothing wrong with the hardware – the problem is in software availability and at the retail level.

"It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem," he said in an interview with Cnet. "The baseline configuration included 3G when it shouldn't have. … Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones."

Huang also spoke of a "software richness of content problem," pointing to the lack of tablet-specific applications available right now. Still, he sees that things are getting better at a rapid pace.

The Nvidia leader also reiterated his confidence in the future of ARM CPU's continued rise in computing. "If you take a look at the number of devices that are being shipped today, there are far, far, far more ARMs computers being shipped than there are x86 computers being shipped," he said, as quoted by ZDNet. "And if that attracts more software developers, then there’s more rich software being developed for ARM that over time you would think that ARM becomes the most valuable platform for enjoying software.

"And so that’s how standardization happens and you know how fast mobile computing and the Internet and these application stores is causing new platforms to make a difference. It was only a few years ago that these ARM-based either iPhones or Android phones came to the marketplace, and just look at how many applications have been downloading, how many gigabytes have been downloaded of applications."

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  • 4 Hide
    icemunk , May 17, 2011 11:31 AM
    Very true, 3G tablets are just a money grab for the telecom industry. Wifi is much better, cheaper, and more practical.
  • 0 Hide
    Anonymous , May 17, 2011 11:59 AM
    Nvidia is the one who made the tegra 2, a chip weaker than the A5 in the pad. A chip that can't even decode high level video content.
    For me, the tegra 2 is the weak point in the current tablet.
    And the pricing, but that's something else.
  • 5 Hide
    zkevwlu , May 17, 2011 12:13 PM
    iPad 2 is useless to me for reasons other than my hatred towards Apple products. No flash support, no expendable MicroSD slot, and no USB support for external hard drives. What the hell is the point of 1080p support if you can only fit 3 movies before the puny onboard flash memory runs out?

    After shopping around, I put down my deposit for the Eee Pad Transformer and the keyboard dock last week. So it may not be as polished as an iPad 2, but the additional functionalities more than make up for its shortcomings. At least this tablet has USB ports that supports external storage so I can actually take full advantage of the 1080p capabilities with my 1TB My Passport.
  • 5 Hide
    nebun , May 17, 2011 12:13 PM
    i will refuse to purchase a tablet...i don't see the point
  • -1 Hide
    fyasko , May 17, 2011 12:18 PM
    apple does have the best tablet and the best phone. which is unfortunate for users... the alternatives are frightening as of now. i hope windows 8 forces tablet makers to compete with the ipad.
  • 1 Hide
    AdamB5000 , May 17, 2011 12:28 PM
    This CEO is right. The tablet market outside of Apple is flopping due to poor introductory products, prices and marketing. I think the general public knows about the iPad, but ask about any other tablet and they'll probably stare you down with a blank face.
  • 3 Hide
    figgus , May 17, 2011 12:45 PM
    "It is a price point problem," he said in an interview with Cnet. "The baseline configuration included 3G when it shouldn't have. … Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones."

    Usually I think Huang is full of excrement, but I 100% agree with this particular point. Very few people want to take out a 2 year cellular contract for something they will mostly use in their own home.
  • -1 Hide
    rantoc , May 17, 2011 12:52 PM
    "The Nvidia leader also reiterated his confidence in the future of ARM CPU's continued rise in computing. "If you take a look at the number of devices that are being shipped today, there are far, far, far more ARMs computers being shipped than there are x86 computers being shipped," he said"

    Amazing what some people seem to consider "computers" today...
  • 1 Hide
    Anonymous , May 17, 2011 1:14 PM
    I have both the iPad 2 and Asus Transformer. My wife was high strung on getting the iPad 2 and I caved in but I wanted a more complete system and this was offered with the Asus transformer. For one the iPad does not play 1080p video any better than the Transformer unless its re-encoded in H264 BASE Level and in this case both of them can play it well. The UI of Honeycomb is so much nicer and enjoyable to use and as far as Apps go, there are apps to pretty much do anything you need to on the Asus. The one big advantage in apps right now on the Apple tablet is Games. There are some really nice games available and the lack of them on the android tablets really is big. The honeycomb browser is much more pleasing to use since all web sites work and work well. I can’t even go check my sons hockey schedule on his teams website since the league created it in flash.
  • -1 Hide
    lamorpa , May 17, 2011 1:25 PM
    nebuni will refuse to purchase a tablet...i don't see the point

    It's a computer you can hold in your hands when you don't have to do much input (surfing, reading email, etc. media), with a screen much larger than your smartphone. Do you see it now?
  • -1 Hide
    lamorpa , May 17, 2011 1:27 PM
    labellee25...My wife was high strung on getting the iPad 2...

    Look up the definition of 'high strung'. You're using it incorrectly. You meant 'high' or 'strung out'(about not).
  • 0 Hide
    Vladislaus , May 17, 2011 1:43 PM
    rantocAmazing what some people seem to consider "computers" today...

    Technically a smartphone is a computer.
  • 0 Hide
    smeker , May 17, 2011 2:34 PM
    otacon72After researching for the past 3 weeks on what tablet to get, playing around with as many as I could get my hands on I got an iPad2 this week. Flame me all you want but it is the most polished of them all at this point. .


    Same here... I got it couple of weeks ago, and I am loving it.
  • 0 Hide
    seboj , May 17, 2011 3:00 PM
    rantocAmazing what some people seem to consider "computers" today...


    http://en.wikipedia.org/wiki/Computer

    Wikipedia is your friend.



  • 1 Hide
    everygamer , May 17, 2011 3:03 PM
    fyaskoapple does have the best tablet and the best phone. which is unfortunate for users... the alternatives are frightening as of now. i hope windows 8 forces tablet makers to compete with the ipad.


    Huh, I have a Droid X, have no problems with it, fast, stable, big screen, can download apps, browse web, check email, etc, etc ... iPhone has less features (hardware) but more apps but I don't usually put to much time into apps except for the Nook App and a few games. There are far more choices on the market for phones right now than the iPhone and many of them have more features, better hardware and even some with good polish. Apple no longer has the best phone, it is just "a" phone. Android phones are the number 1 selling phones in the world, iPhone has just been in the market longer.

    As to tablets, there are now a few good Honeycomb tablets out there other than the XOOM which when it was first released was only 3G. Personally, I think that hurt the XOOM sales more than anything. No one wants to pay a monthly service plan for a tablet when they are already doing so for their phone. A large number of ipad sales are wifi only, so until the wifi only tablets came out iPad still had very little competiton in the market. Plus the XOOM was a verizon only product vs spread around the retail market. Until Honeycomb tablets are in Walmart, Target, etc you will still see their sales as low.

    Also, an observation about retail. I went to Bestbuy to check out the new Acer Honeycomb tablet. The iPad is right in the isle in the Mac section. Easy to find. Then you have 5 - 6 small tablets in the mobile section on the isle. But the Acer Honeycomb tablet, the only tablet in the store that spec wise is even a match for the iPad was on the back walls near the monitors in the PC section. Product placement is big, until the Honeycomb vendors put some thought into how they place their devices in stores with the retailers, they will have limited success. If the Acer was across the isle from the iPad, and all someone has to do is turn around to look at it, it would have greater impact since its features (hardware better than iPad) and price (less than comparable iPad) is very competitive.
  • 1 Hide
    lamorpa , May 17, 2011 3:16 PM
    fyaskoapple does have the best tablet and the best phone. which is unfortunate for users... the alternatives are frightening as of now. i hope windows 8 forces tablet makers to compete with the ipad.

    You connection must be bad. Some words were dropped out of your statement:

    apple does have the best apple tablet and the best apple phone.

    Yes. Apple does have the best Apple products out there. What's your point? Their integration with Gmail, calendar and maps is much worse than Android devices. Oh, I think I know why...
  • 1 Hide
    MNKyDethyDeth1 , May 17, 2011 3:33 PM
    I still don't understand the hype about tablets of any sense. I personally feel it is an extremely niche market.
    I am gonna get a phone... might as well do everything the tablet does so I just have one device instead to two to lug around.
    Maybe I am wrong about the tablets, but when I checked them out at the local stores they are just large smart phones without the phone.
  • 1 Hide
    ironmb , May 17, 2011 3:38 PM
    I dont understand this tablet fad going around. Tablets are like those rainbow-dye t-shirts all those rainbow hippies used to buy... tablets target a certain group of consumers... i for one do not follow under that category.. Iphone / Laptop / Gaming desktop. What's the freaking point in a tablet? No usb, flash is horrible.
  • -1 Hide
    lamorpa , May 17, 2011 3:42 PM
    MNKyDethyDeth1I still don't understand the hype about tablets of any sense. I personally feel it is an extremely niche market.I am gonna get a phone... might as well do everything the tablet does so I just have one device instead to two to lug around.Maybe I am wrong about the tablets, but when I checked them out at the local stores they are just large smart phones without the phone.

    Maybe you do not have a sense of size? Good luck putting a 7" or 10" screen in your pocket. How did you not notice that? Were you standing far away with nothing for size reference, or did you assume it was just really tiny people checking them out?
  • 1 Hide
    bustapr , May 17, 2011 3:48 PM
    The dude has a point. Companies are all trying to compete with apple at/over apples price range and that is the wrong way to go.

    I for one, dont like the ipad simply because Id rather have flash on a tablet. I already made the mistake of buying a flashless android 2.0 tab, and it sucks not having flash. Skyfire is a mess. Ipad is the most polishes and the easiest to use and things like that, but all the limits is what make it inferior to the rest. And wifi should always be an economic option.

    tablets have a chance to compete fairly well against the ipad, but not at the price ranges they are trying to nail you with. Apple does make a solid product, and if they ever release a flash capable ipad, I guarantee itll be the best/fastest selling product of all time.
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