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Nvidia Tegra: $500-750M Into a $1B Project

By - Source: Tom's Hardware US | B 13 comments

That works out to 50 to 75 percent done!

Yesterday we read that Nvidia CEO Jen-Hsun Huang sarcastically implied that there was no x86 CPU development going on at his company. Instead, he said that Nvidia will concentrate on making the best GPUs for computers and specialized chipsets for mobile devices.

Tegra is one such specialized product currently under development at Nvidia. Unlike the next GeForce GPU or nForce chipset, Tegra is a full system-on-a-chip made for smartphones, PMPs, MIDs, and as we’ve seen from Computex, netbooks.

According to Nvidia, it costs around $1 billion to bring a new chip to market. Comments made by Huang to the New York Times place Nvidia about $500 million to $750 million into its Tegra project.

Surprisingly, not everyone is a believer in Tegra being a key piece of Nvidia’s future.

“Every time there is a difficult quarter, someone wants to blow it up,” Huang said. “But in order to do something great in the future, you have to take risks today.”

Seeing as how Tegra isn’t fully complete yet, there hasn’t been much talk of design wins. We saw Tegra-powered netbooks at Computex, but where Tegra will really ‘wow’ us is when it packs a big punch in a smaller package. Hopefully we’ll see more soon.

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  • 2 Hide
    acecombat , June 11, 2009 12:39 AM
    I'm looking forward to a Tegra powered smartphone!
  • 1 Hide
    chyll2 , June 11, 2009 12:54 AM
    It shows a lot of promise, hopefully, it can pull it off :D 
  • 0 Hide
    ta152h , June 11, 2009 4:33 AM
    They'll get stepped on by Intel.

  • 1 Hide
    themike , June 11, 2009 4:38 AM
    Yeah, this is probably gonna be good, but Intel is not gonna let them have that market long.
  • 0 Hide
    unlicensedhitman , June 11, 2009 4:57 AM
    chyll2It shows a lot of promise, hopefully, it can pull it off


    Intel makes crappy intergrate GPUS compared to Nividia.
  • 0 Hide
    timaahhh , June 11, 2009 5:18 AM
    I really have a problem with Intel graphics Chipsets. the G945 chipset with Atom netbooks really kept me away from them. They ran a bit too slow for me (not to mention I would like a 14" screen instead of the random sizes they have). That aside I would hope nVidia can boost the graphics of small form factor devices. It don't need to run Crysis but it would be nice if youtube ran properly.
  • 1 Hide
    s3xs1 , June 11, 2009 6:49 AM
    When can we see and buy those smartphones?! Damn, I'm waiting from last year!
  • 1 Hide
    zodiacfml , June 11, 2009 8:27 AM
    read it on wiki....i also want tegra on a smartphone and my car! :) 
  • 1 Hide
    Andraxxus , June 11, 2009 9:39 AM
    Let's hope they can do this right because a big punch in a small package is always good to have.
  • 0 Hide
    JeanLuc , June 11, 2009 12:20 PM
    Nvidia is in a really tricky position at the moment both Intel and AMD are developing an all in one chip which can do both graphics and x86 which will be targeted at the mass market. Mean while that leaves Nvidia fighting for scraps in smaller markets (case in point ION), I guess Tegra is Nvidia's way of breaking out of this situation by employing a strategy of diversification.
  • 0 Hide
    apache_lives , June 11, 2009 12:53 PM
    timaahhhI really have a problem with Intel graphics Chipsets. the G945 chipset with Atom netbooks really kept me away from them. They ran a bit too slow for me (not to mention I would like a 14" screen instead of the random sizes they have). That aside I would hope nVidia can boost the graphics of small form factor devices. It don't need to run Crysis but it would be nice if youtube ran properly.


    Ummmm atom's are BASIC processors for BASIC use with BASIC graphics - dont expect performance from BASIC components - get the idea?

    14'' - something Core 2 based with an AMD video chip (not nvidia as you have seen they still have issues everywhere)

    And youtube? works on anything including my iPhone - dunno what your doing wrong
  • 0 Hide
    apache_lives , June 11, 2009 12:54 PM
    UnlicensedHitmanIntel makes crappy intergrate GPUS compared to Nividia.


    Atleast Intel GPU's dont die LOLZ

    Intel = Business and Home sector, not gaming and multimedia sector - thats left for AMD and Nvidia.
  • 0 Hide
    pocketdrummer , June 12, 2009 3:18 PM
    ta152hThey'll get stepped on by Intel.


    Intel can't make a powerful integrated chip... what makes you think they can stomp nvidia at their own game?