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Ultrabooks to Account for 43 Percent of Notebooks in 2015

By - Source: Tom's Hardware US | B 33 comments

Ultrabooks may have had a slow start, but they are now predicted to quickly capture market share and offer an opportunity of unexpected growth for the semiconductor industry.

IHS forecasts that 2 percent of notebooks will be ultrabooks in 2011, while the share will expand to 28 percent in 2013, to 38 percent in 2014 and 43 percent in 2015.

Consumers are predicted to initially drive the adoption of ultrabooks, but additional form factors that will integrate convertible form factors and touchscreens will allow people to use these devices as notebooks or tablets and enable the technology to attract corporate users as well, IHS believes.

"With the introduction of the ultrabook, the computing industry is poised for yet another paradigm shift," said Len Jelinek, research director and analyst, semiconductor manufacturing at IHS, in a prepared statement. "The technology now exists that actually could bring about a convergence of major mobile devices. If an attractive price point can be achieved and the consumer deems this a must-have product, the entire semiconductor manufacturing supply chain could rapidly reorient itself to serve the fast-growing ultrabook market."

Jelinek said that the ultrabook could have enough appeal to "end the current slowdown in the semiconductor and electronics manufacturing industries." The transition from hard disk drives to SSDs, especially, "will increase unit demand for flash memory while stabilizing chip average selling prices," IHS noted. In addition, a much more complex bill of materials could benefit a wide array of suppliers, and "positively impact other supply chain participants, such as battery suppliers and electronics contract manufacturers," the market research firm said.

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  • 3 Hide
    vviikkrraanntt , November 8, 2011 6:23 AM
    hate ultrabooks, overpriced piece of sh!t, for that same amount i could buy an powerful pc.
  • 5 Hide
    rottingsheep , November 8, 2011 6:25 AM
    ... 1% in 2011
  • 5 Hide
    joytech22 , November 8, 2011 6:40 AM
    My upgrade cycle for laptops is 2-5 years.
    I can almost guarantee my next one won't be a ultrabook.
  • 2 Hide
    izmanq , November 8, 2011 6:53 AM
    let's hope it will be 0% in 2015 :p  this thin thingy is just away for them to sell notebook at higher price
  • 2 Hide
    Anonymous , November 8, 2011 7:08 AM
    love them. I don't want to replace my desktop - i need something that has good screen and last for ages.
  • 4 Hide
    alidan , November 8, 2011 7:26 AM
    iv lost my faith in humanity, far FAR to many time in the past because of crap like this, please, if there is any form of a god, i dont care if its christian, muslem, or even a rock, PLEASE dont let "ultra"books take off... its bad enough the air sells enough to make it a viable product line.
  • 0 Hide
    danwat1234 , November 8, 2011 7:57 AM
    I figure in 2015 ULV X86 chips will be powerful enough to do most anything you'd want to do with them, except perhaps the latest games. I imagine a ULV Broadwell chip (and whatever AMD brings out about then) would be plenty for most people in both the GPU and CPU department. Heck, Intel Atom might finally be as powerful as a Core 2 Duo by then!

    I would never buy an Atom netbook, but a ULV version of a mainstream Processor, I just might. I'll wait until my Asus G50VT with a X9100@3.6GHZ dies first.
  • 0 Hide
    Anonymous , November 8, 2011 8:00 AM
    It all depends how ultrabooks are defined. I don't think what Intel now calls ultrabooks will have 43% of the market. Thin, light notebooks in general? There's a chance they could have a large market share, but they won't be called ultrabooks because that's an Intel trademark.
  • 0 Hide
    daikatana_ , November 8, 2011 8:06 AM
    alidaniv lost my faith in humanity, far FAR to many time in the past because of crap like this, please, if there is any form of a god, i dont care if its christian, muslem, or even a rock, PLEASE dont let "ultra"books take off... its bad enough the air sells enough to make it a viable product line.


    I must disappoint you in one thing, there is no god :)  However, I don't think anyone, except maybe 0.1% of all population will buy these overpriced, underpowered rubbish.
  • 0 Hide
    Anonymous , November 8, 2011 9:07 AM
    If ultrabooks means expensive aesthetic laptops with crappy GPU/CPU power, analysts or IHS or wtv will have a painfull surprise.
  • 0 Hide
    mx2138 , November 8, 2011 9:08 AM
    I'm probably going to regret this because I have NEVER owned an Apple product ever but...for the prices I'd probably get a macbook air/pro just to have some bragging rights and show off like a boss.
  • 0 Hide
    billybobser , November 8, 2011 9:22 AM
    I was under the impression that 'ultrabook' meant small form factor high spec laptop.

    But since even the most poop of laptop is not 'at a reasonable pricepoint', I don't see how they can manage it.

    Unless 'ultrabook' means an i5 surrounded by junk.
  • 0 Hide
    danwat1234 , November 8, 2011 9:32 AM
    Let's make it clear though, I wouldn't pay $1000 for a ULV thin laptop. Maybe $500 with an inexpensive SSD.
  • 0 Hide
    Anonymous , November 8, 2011 9:42 AM
    Yes, excellent. This crap prediction ought to start getting the lemming effect going. Now it's just a matter of 43 percent of people being able to afford a useless toy like an ultrabook, because they're sure not meant for doing real work on. I'll stick with a 15.6 or 17" laptop, even if it weighs an extra pound, thanks.
  • 6 Hide
    ojas , November 8, 2011 10:01 AM
    idk what's up with all the ultrabook hate. i would really like to have a light device that packs a punch. Probably will have those 10nm Intel chips. i don't care about graphics, i have a desktop for that. this will be on-the-move work for me, if i ever own one. and that'll be 2014-2015. i'm not just considering ultrabooks however, because i know that 5 years is a long time for the electronics industry.

    alidanchristian, muslem, or even a rock

    it's muslim, not muslem. :p 
  • 0 Hide
    zanny , November 8, 2011 11:07 AM
    ojasidk what's up with all the ultrabook hate. i would really like to have a light device that packs a punch. Probably will have those 10nm Intel chips. i don't care about graphics, i have a desktop for that. this will be on-the-move work for me, if i ever own one. and that'll be 2014-2015. i'm not just considering ultrabooks however, because i know that 5 years is a long time for the electronics industry.
    alidan christian, muslem, or even a rock /citation]it's muslim, not muslem.


    They are labeling the average progression of technology as "ultra". Laptops ten years ago were fabed on silicon at 4 times lower density of transistors, so duh, they should be getting smaller. Calling them some prestigious item and jacking up the price tag is market manipulation.
  • 0 Hide
    snotling , November 8, 2011 11:16 AM
    daikatana_I must disappoint you in one thing, there is no god However, I don't think anyone, except maybe 0.1% of all population will buy these overpriced, underpowered rubbish.

    Marketing Evil says: they will buy it because we will make everything else look worse.
  • 0 Hide
    belardo , November 8, 2011 11:49 AM
    Didn't some expert marketing group predict that Android tablets would have 60%+ of the market by Jan 2012?

    Funny... how I have yet to actually meet a single person in real life who OWNS a tablet, this is NOT an iPad. At local fairs - they have drawings for iPad2... one did say tablet, but it was still an iPad2. I didn't win... but hey, for $1 - it was worth a shot.

    Ultrabooks are just thin notebooks with power. But here is a tip... a $700~900 1.5" thick notebook is far easier to upgrade, repair and more sturdy than these 1" thick things.
  • 0 Hide
    feeddagoat , November 8, 2011 12:41 PM
    I love ultrabooks! I want/need the portability of a 13" and power of a core i5 but I do agree that 1k is too expensive for them. Sony's s series is £800ish with the HD6470, upgrade to SSD and its around the same price with a better GPU. Tbh I feel Sony price a little uncomfortable to swallow even tho its the "best value" for my needs. Forgo the GPU and Sony name you can get 13-14" i5's for £500 mark.
    Tho the fly in the ointment, My setup will always revolve around large storage high end PC at home. This PC will handle encoding, recording TV and gaming. The problem comes when I want to game on the go but the way mobile phones are going and if the internet progresses enough to support onlive I won't need a powerful laptop. My set up at home would consist of my own personal cloud for storage and heavy lifting. Other cloud services like onlive for gaming. All I need then is my atom powered netbook. While I love ultrabooks, There day is now, not so many years later. If ISP's and government actually get their finger out of their bum holes and open up public wifi and offer decent speed, or even LTE in the UK without stupid data prices and rules to how I use what I've paid for, ultra books will become pointless
  • 0 Hide
    willwayne , November 8, 2011 12:42 PM
    ZannyThey are labeling the average progression of technology as "ultra". Laptops ten years ago were fabed on silicon at 4 times lower density of transistors, so duh, they should be getting smaller. Calling them some prestigious item and jacking up the price tag is market manipulation.


    Maybe we should call them penultimate books?
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