Santa Clara (CA) - The replacement of faulty graphics chips as well as a much stronger than expected AMD/ATI pushed Nvidia deep into the red during the second quarter. The company reported a revenue decline of 23% sequentially and a triple-digit loss.
Nvidia said that its GPU replacement program had a price tag of $196 million. CEO Jen-Hsun Huang said that while the failures affected a relatively small percentage of its total GPU output, repairing an entire notebook "can be expensive". Huang also admitted that Nvidia underestimated the "price/performance" of AMD’s/ATI’s most recent graphics chip, resulting in a wrong position of its products and forcing the company to adjust its pricing during the quarter.
The desktop GPU segment apparently came under heavy pressure and declined 23% from Q1 overall, according to Mercury Research. Nvidia appears to have been especially exposed to this trend as the company said that unit shipments declined by 20% sequentially, while average selling prices dropped by 25%. Overall, Nvidia desktop GPU sales were down 40% from Q1 and down 25% from the second quarter of last year.
Huang believes that this trend is amplified by a market that is moving away from desktops and to notebooks as well as stronger demand of entry-level desktop PCs - a market that is currently underserved by Nvidia. The executive said that Nvidia will begin targeting the entry-level desktop segment with low-cost GPUs this quarter.
