As if two new Padfone devices weren't enough, Asus also unveiled a new line of smartphones focused on value and apparently fun colors.
Right now, there are three ZenFones in varying sizes. The ZenFone 4 has a 4-inch display, while the ZenFone 5 and ZenFone 6 have 5- and 6-inch displays, respectively.
The ZenFone 4 is based on a 1.2 GHz Atom Z2520 processor with quad-thread hyper threading technology and 1 GB of RAM. It packs a 4-inch WVGA 800 x 480 TFT display. It also has a 5-megapixel camera, a puny 0.3-megapixel lens up front, and a 1170 mAh battery.
The ZenFone 5 boasts a 5-inch 1280 x 720 IPS display as well as a 2 GHz Intel Atom Z2580 CPU, 1 GB of RAM, an 8-megapixel camera, a 2-megapixel camera up front, and a 2050 mAh battery.
The ZenFone 6 has a 6-inch HD 1280 x 720 IPS display, the same 2 GHz Intel Atom Z2580 CPU as the ZenFone 5, 1 GB of RAM, a 13-megapixel camera, a 2-megapixel camera up front, and a 3230 mAh battery.
All three phones run on Android 4.3 and are promised an update to Android 4.4 KitKat. However, there is a little custom UI going on here. For the ZenFone line, Asus is debuting a brand new custom UI called ZenUI. This comes with Asus' own chat and messaging applications as well as other pre-installed software.
No word on availability or price, but we'll let you know all about that and this new UI when we go hands on later this week.