Intel Ad #2: World's Smallest Microprocessor

By Marcus Yam
published

Another new Intel commercial.

Intel yesterday kicked off a new ad campaign with a TV spot that depicted an Intel engineer as a rock star.

Now another commercial is available with the tagline, “Our big ideas aren’t like your big ideas.”

The TV spot stars off with a couple of broadcast reporters rushing into a media briefing, only to arrive to a room with everyone on the floor searching for a small object (or maybe everyone just lost their contact lenses at the same time).

Finally someone finds the small object and holds it up with a pair of tweezers. Everyone in the room applauds. The reporters’ camera zooms in to the tweezers, unable to see anything, confusing the broadcasting pair. Then, it all makes sense since it’s for the world premier of “Intel’s Smallest Chip.”

While it may not be as entertaining as yesterday’s TV ad with the charismatic Ajay Bhatt, it still highlights that the tech industry has its own culture that popular media thus far hasn’t been able to accurately present.

Click here to view the new ad on YouTube.

Marcus Yam
Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
24 Comments Comment from the forums
  • salem80
    More and More about Intel ........
    Reply
  • apache_lives
    thats not the only small thing!
    Reply
  • outacontrolpimp
    umm what chip is this? and when can i buy it
    Reply
  • apache_lives
    the funny thing is in like 10 years when we see the commercial again its going to look soooooooo funny and sooooo obsolite, like viewing a Pentium 1 commercial these days, even the P4 commercials with the blue men is F***n funny
    Reply
  • ravenware
    I liked the homer commercial.

    http://www.youtube.com/watch?v=8gMrG5lkYeg&feature=PlayList&p=51DA1A38BA2BE8AC&playnext=1&playnext_from=PL&index=10
    Reply
  • That's what you're really getting for the extra money you pay for Intel, you get to see these commercials, which in turn entice you into buying more Intel stuff. Because I'm sure that in a double-blind taste-test, you couldn't tell the difference between a Phenom II 940 and a Core i7 965 EE, unless of course you're running SuperPi or some other benchmark that Intel bought and paid for.
    Reply
  • cjl
    SuperPiFanboyThat's what you're really getting for the extra money you pay for Intel, you get to see these commercials, which in turn entice you into buying more Intel stuff. Because I'm sure that in a double-blind taste-test, you couldn't tell the difference between a Phenom II 940 and a Core i7 965 EE, unless of course you're running SuperPi or some other benchmark that Intel bought and paid for.That depends. For some of my MATLAB code, or video encoding, you absolutely could tell the difference. For gaming? Probably not, but why the hell did you buy an i7 965 for gaming alone?
    Reply
  • rambo117
    apache_livesthats not the only small thing!ohhhhhhhhhh burnnn xD
    Reply
  • DjEaZy
    ... why... ??? and wtf!?!?!... why they pretend to be my buddy??? Last good processor from them was a Pentium III 866Mhz... but it's just my opinion...
    Reply
  • randomizer
    DjEaZy... why... ??? and wtf!?!?!... why they pretend to be my buddy??? Last good processor from them was a Pentium III 866Mhz... but it's just my opinion...You thought Intel was your buddy? That's kinda sad.
    Reply