Check Out Microsoft's Surface 2 Commercial

By Jane McEntegart
published

Microsoft's new Surface has its very own commercial.

Microsoft just announced the Surface 2 and Surface Pro 2 earlier this week. Though the tablets aren't due out for a few more weeks, Microsoft is already accepting pre-orders and advertising its new generation of Surface. The company released a commercial for the Surface 2 and is foregoing any fancy footwork or comedy to focus on the features.

The company's first Surface commercials featured a lot of dancing and folks 'clicking' their keyboard covers into place. A second ad highlighted features other than 'the click,' and it looks like Microsoft is sticking to that style. The company's new commercial praises the keyboard cover, slim design, operating system, and portability. Check it out below and let us know what you think!

The Surface 2 and Surface Pro 2 were announced earlier this month and will launch in October. The Surface 2 will run Windows RT 8.1 and boasts a 10.6-inch ClearType Full HD display. It also comes with support for microSD, USB 3.0, and HD video out. The tablet comes in two variations, 32 GB or 64 GB, and ships with Office 2013 RT and 200 GB of SkyDrive storage (for two years). The brand new Surface Pro 2 packs a full version of Windows 8.1 Pro, a 10.6-inch ClearType Full HD display, support for microSD, USB 3.0, and mini DisplayPort. Both 64 GB and 128 GB capacities are available with 4 GB of RAM, while the 256 and 512 GB capacities will each have 8 GB of RAM. Availability in 21 markets is expected on October 22.

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Check out our Surface 2 coverage below:

Jane McEntegart
33 Comments Comment from the forums
  • stevejnb
    Eh, not a bad ad... Actually stresses some of the things the Surface does that people might want ahead of a bunch of people dancing around. Comparison ads are not the best idea now either since some other Windows 8 tablets are probably better buys at lesser prices (Asus T100) - though, seeing how they actually are build wise and stuff is still a wild card in this case.

    Reply
  • ioconnor
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.
    Reply
  • hardcore_gamer
    "Apps"...I hate this word.
    Reply
  • 1991ATServerTower
    Finally they did away with the obnoxious as fuck dancing ads. Dancing people? Who fucking cares, Microsoft? Who!? No one, evidentially!

    Tell us about the product and why we might actually want one. Novel concept, I know.

    Bad advertising quickly makes me loathe a product to the point where I won't by anything from that company any more. Fickle? Perhaps, but it takes two tango. Stop with the shitty ads already...

    This ad was alright. Finally telling people what the hell the product actually IS! WOW!
    Reply
  • Sangeet Khatri
    The only real problem is Windows RT. People just won't buy it because it does not run full Windows apps.
    Reply
  • mstngs351
    11616548 said:
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.

    Until now I've not looked into reformatting as that would be silly considering being able to run Windows opens up so many doors, especially for work. MS actually announced that you can install a different OS. The whole "it will be locked down..." rumor was just that. Another baseless rumor against MS. I had hoped techies would have stopped buying into linux/apple fan-boy lies by now.
    Reply
  • 1991ATServerTower
    11616671 said:
    11616548 said:
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.

    Until now I've not looked into reformatting as that would be silly considering being able to run Windows opens up so many doors, especially for work. MS actually announced that you can install a different OS. The whole "it will be locked down..." rumor was just that. Another baseless rumor against MS. I had hoped techies would have stopped buying into linux/apple fan-boy lies by now.
    Speaking of fanbois... Windows RT is not Windows, mstngs351.

    Who is spreading "fan-boy lies" now, eh?
    Reply
  • darkchazz
    Why do they continue to use nvidia's shitty Tegra chips ?
    Reply
  • Bolts Romano
    Finally a right ads
    Reply
  • back_by_demand
    ioconnor, seeing as 0.86% of desktop use is Linux I think you will not be missed
    Reply