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A-DATA Using ''DNA Authentication'' to ID RAM

A-DATA Technology said today that it now must use what it calls a DNA authentication technology in all of its standard DRAM modules thanks to problematic counterfeiting and fraud, a "serious and growing problem" in the DRAM industry, according to the company. A-DATA said that the authentication technology--while not using real DNA--will embed an invisible sequence of a unique DNA into the product label, not the actual DRAM module.

"As a leading manufacturer of DRAM module in the industry, A-DATA is committed to offer the highest quality of DRAM module and solution to the consumers," said Gibson Chen, Vice President and Head of Product Management Division. "Thus, we adopted the DNA authentication technology to protect our intellectual property and our consumers’ interests."

So what does DNA authentication mean to the consumer? This guarantees a true A-DATA product, and not a fake DRAM module stamped with A-DATA's logo. To verify the chip's authenticity, consumers and retailers can simply use a black light pen that will light up the DNA's fluorescent coding. The label itself also utilizes "special designed significant cuts" that keeps counterfeiters from removing it easily.

While this implementation of authentication is interesting, it will only be a matter of time before counterfeiters figure out a way around the new system.

  • liquid0h
    You know when the new U.S $20's came out they were forged in a week. I wonder how long it will take for this?
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  • stumpystumped
    producing counterfeit notes costs significantly less than the note values. highly doubt counterfeiting RAM would be as profitable.
    Reply
  • apache_lives
    who would bother counterfitting semi-generic ram brands like A-DATA?
    Reply
  • Supertrek32
    You'd think re-branding would be a much greater concern than counterfeiting...
    Reply
  • ptroen
    Sounds like a oligopoly practice to keep the ram prices from falling.
    Reply
  • tester24
    Is A-Data memory even good?
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  • tester24
    err I meant to say is it even worth copying?
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  • cybrcatter
    ptroenSounds like a oligopoly practice to keep the ram prices from falling.How is protecting brand identity an ologopolisitc practice?
    Besides, of all the PC component markets, ram is one of the most competitive. PC technology in general(hardware, not software) are very price competitive, even amongst duopolies such as AMD/Intel or AMD/Nvidia.
    I can get a GPU today for $100 that would have cost me more than three times that two years ago.


    Reply
  • acecombat
    TomsTo verify the chip's authenticity, consumers and retailers can simply use a black light pen that will light up the DNA's fluorescent coding.
    Ohh blacklight ink, that's only been around for years, that's gonna be hard to duplicate. /sarcasm
    Reply
  • It's not like you have a blue light in the store (or at online shops) to test it out..
    Most RAM I've purchased worked perfectly fine!
    I guess the issue lies more with the faster than DDR2 800 Mhz modules, which often are overclocked ones...
    Reply