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Nvidia Says Intel Pricing is Anticompetitive

AMD made sure to comment on the news right off the bat and even posted the news on its website, but there hadn’t been a word from the Nvidia camp. In an interview with Reuters, Jen-Hsun Huang, CEO of Nvidia this week accused Intel of unfair pricing.

Huang told Reuters that the reason why netbook makers don’t use Nvidia graphics is because Intel’s atom by itself is more expensive than purchasing a three-chip set (Atom with motherboard and IGP). According to Reuters, Huang says Intel prices its Atom processor $45, but sells a three-chip set for $25 to lure business away.

Intel, of course, is pooh-poohing the whole idea, claiming it competes fairly.

"We compete fairly. We do not force bundles on any computer makers and customers can purchase Atom individually or as part of the bundle," Bill Calder, a spokesman for Intel told Reuters. "If you want to purchase the chip set, obviously there is better pricing."

Since Intel got smacked with a fine from the EU to the tune of $1.45bn experts say the company can expect to see a ton of civil suits from competitors. Will Nvidia be one of them? Not for now, says Huang.

"I hope it doesn't come down to that," he said, but did not rule out the possibilty completely. "We have to do whatever we have to do when the time comes. We really hope this company (Intel) will compete on a fair basis."

  • dman3k
    I wonder if the nVidia fanboys will now cry that nVidia is childish.
    Reply
  • fulle
    If a 3 piece set with an Atom processor, IGP, and motherboard only costs 25 dollars... why do piece of shit netbooks cost so much money?
    Reply
  • bill gates is your daddy
    What is that over there? Is that a bandwagon? Well I think it is. Hey! I have a great idea. Let's all go jump on it!
    Reply
  • icepick314
    Et tu, Bruté?
    Reply
  • bustapr
    nvidia is really being stupid on making these bad comments about intel. Chances are that some people will think about what nvidia said and will go running at AMD for help, making it a bigger company and also reinforcing ATI. Why would intel be worrying about lower-end graphics on netbooks? They should be worrying about PC graphics cards and the evergrowing ATI and should make better, heaper cards just as ATI has been doing.
    Reply
  • bill gates is your daddy
    fulleIf a 3 piece set with an Atom processor, IGP, and motherboard only costs 25 dollars... why do piece of shit netbooks cost so much money?
    There is this funny little thing some of us like to do and you might benefit from it as well. It's called reading. Turns out it's a fun way of finding and understanding information that's floating all around us today.

    I'm quite certain the story says, and I quote, "Intel prices its Atom processor $45, but sells a three-chip set for $25 to lure business away". I think this means they sell to an OEM 3 chips for $25 even though a single chip only costs $45.

    Wasn't that fun boys and girls?
    Reply
  • duanekimball
    Nice Nvidia... fair pricing??? what the heck?
    You build two boards. One is faster than the other by your own engineering.
    Probably costs 95% the price of the "fast" board and you charge twice as much for the "fast" board...even though it doesn't cost twice as much.

    I know..I know..supply/demand. But, is that really fair?
    Police yourself first..not to mention your graphics card (high-end) costs as much as an entire computer.
    Reply
  • tenor77
    ATI and Nvidia agree on something. So that's 6 seals broken, now for the 7th......
    Reply
  • dman3k
    bustaprnvidia is really being stupid on making these bad comments about intel. Chances are that some people will think about what nvidia said and will go running at AMD for help, making it a bigger company and also reinforcing ATI. Why would intel be worrying about lower-end graphics on netbooks? They should be worrying about PC graphics cards and the evergrowing ATI and should make better, heaper cards just as ATI has been doing.So other companies should not talk about how Intel has hurt their business buy offering anti-competitive oem pricing?
    Reply
  • Why don't you read before commenting? In the above article a "three-chip set" clearly refers to Atom with motherboard and IGP.
    Reply