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Xbox One Ad Invites You to the Next Generation

As the Xbox One's launch date draws closer, Microsoft is ramping up its marketing campaign for the console. The company on Friday released a brand new commercial for the Xbox One that invites viewers to experience the 'new generation.'

The ad features Zachary Quinto as well as soccer player Steve Gerrard and is called 'Xbox One: Invitation." As we saw in Microsoft's Xbox One launch event, Microsoft is really playing up the all-in-one entertainment center aspect of the Xbox One. The commercial shows off the voice commands as well as the Skype integration and the TV and movies from the Xbox dashboard. Check it out for yourself below!

Announced in May and fully revealed at E3 in June, the Xbox One will cost $499. For that price, customers will get the system, one controller, a chat headset, Kinect, and a free 14-day trial for Xbox Live Gold (for new members only). Additional controllers will have to be purchased separately. Microsoft will also offer a limited-edition commemorative bundle for those who reserve their units ahead of time. This will guarantee you can get the Xbox One on launch day and will feature "premium" black packaging, a limited edition Xbox One Day One, and a commemorative Day One Achievement. There's also bonus content for those who reserve Ryse: Sons of Rome, Forza 5, Kinect Sports Rivals, or Dead Rising 3.

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  • sean1357
    I have Xbox 360 (4GB flash + 250GB Hard drive) with about 50 games. After I heard the new Xbox One doesn't support the old Xbox 360 games. I was so mad and thinking to switch to Play Station for good. Hardware wise between Xbox One and PS4. The PS4 has 25% more powerful than Xbox One, so I think I know where to go from here....
    Reply
  • velocityg4
    How does an ad qualify as news? Why not just mention every single ad created by every single tech company in the world?
    Reply
  • JD88
    Recycling press releases is becoming the norm around here.

    Agree about the PS4 though. The news about Android support is making it look very appealing.
    Reply
  • jhansonxi
    11802639 said:
    After I heard the new Xbox One doesn't support the old Xbox 360 games.
    That's understandable since the CPUs are incompatible. Supporting the 360's games would require CPU emulation which would be very slow. You can always keep the old console also. That said, the PS4 does seem to be a better deal depending on how much value a buyer puts into the platform-exclusive games.

    Reply
  • JD88
    Recycling press releases is becoming the norm around here.

    Agree about the PS4 though. The news about Android support is making it look very appealing.
    Reply
  • Coperyte
    Ummmmm, the PS4 isn't backward compatible either. The streaming via Gakai doesn't count as u'll still need to buy the games over again. So ur angry at a feature neither console has and that made u wanna switch? Really dumb.
    Reply
  • BringMeAnother
    What's with all the complaint? It's not like there are that many news on a Sunday. Besides, I don't follow company specific press releases, so if there is something moderately interesting, like this video, I see no harm in posting it.
    Reply
  • damianrobertjones
    Any chance of an article detailing the release of the Surface 2 and Surface Pro 2? Heck a review would be even better. Is this site Dead?
    Reply
  • clonazepam
    Who cares which one is more powerful? The majority of games will be released for all consoles and be tuned for the least powerful console of each generation. Every generation has the same ridiculous argument about which is more powerful, and every generation sees the same results. The developers like to deliver a consistent product when its available on multiple systems. Hell, most of em even deliver the same crap textures for the PC version, and you are lucky to see an optional patch that includes higher resolution ones.

    An exclusive title's graphics can be impressive as far as consoles go, but then there's nothing to compare it to. Games like the Halo series, or a title like "The Last of Us" still use crappy, muddy textures for the majority of things but then use really detailed character models that you spend most of the time looking at, thinking wow the whole game has amazing graphics. No it doesn't. Most of the screen looks like crap and its only what has your focus actually looks half decent.
    Reply
  • eodeo
    Thank you for this article!
    Reply