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Report: AMD Working on Radeon-Branded SSDs

By - Source: SemiAccurate | B 44 comments

AMD may offer Radeon-branded SSDs optimized with the AMD OverDrive tool.

Typically when we mention AMD, it's about the company's CPUs, its GPUs, and its struggles with a stumbling PC market. Some of the latest reports have stemmed around its involvement with the Nintendo Wii U console, its FirePro S10000 Server Graphics and more. What we hear very little about is the company's array of Radeon DRAM modules which were launched in North America late last year, and its more recent AMD Radeon RAMDisk software which reserves a block of system memory and turns it into a virtual hard drive.

Now there's talk that the company will soon dive into the SSD market. SemiAccurate reports that AMD will slap its Radeon brand on SSDs supplied by an unnamed manufacturer. This shouldn't be surprising given that Radeon DRAM modules are provided by 3rd-party manufacturers including Patriot Memory, VisionTek and XFX whereas the software is provided by Dataram.

A Radeon-branded SSD isn't unlikely, and here's why: "As part of AMD’s development of personal computer platforms, the company has used the AMD OverDrive performance optimization tool to test and optimize DRAM in conjunction with the company’s APUs, CPUs, GPUs and chipset platforms. This unique insight is now helping AMD tune and optimize memory modules for other manufacturers."

That quote was ripped from AMD's DRAM announcement exactly one year ago. Now imagine a system with an AMD CPU, a Radeon GPU, Radeon DRAM, and a Radeon SSD. Not only would that be an incredible marketing tool to sell desktops and laptops, but both the memory and SSD would be optimized by the AMD OverDrive tool. The resulting streamlined system would seemingly be a complete AMD Radeon package, fine tuned to burn rubber on the internet and to melt the eyeballs of desktop gamers with incredibly high framerates and HD graphics.

"AMD has been supplying and validating memory for AMD Radeon graphics cards for several years," added Matt Skynner, corporate vice president and general manager, AMD GPU Division, last year. "Based on this experience, adding system memory to our product line was a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality – we can help ensure performance and reliability with AMD Memory."

SemiAccurate offers a rather lengthy investigation into why AMD would bother with the SSD market, but doesn't really offer any clues as to where the SSD rumor started (although a purple and green striped mole was mentioned on Twitter). Still, offering a Radeon SSD line does make sense, especially if AMD is planning to launch its own ultra-thin form factor specification.

But the SSD sector is crowded as it is, and will continue to grow as prices reach more consumer-friendly levels. Will AMD be able to compete as a stand-alone SSD supplier, or will the company merely provide these branded SSDs to OEMs? We'll find out soon enough if the rumor is true.


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  • 20 Hide
    samuelspark , November 28, 2012 9:14 PM
    What controller?
  • 18 Hide
    spartanmk2 , November 28, 2012 9:50 PM
    Now imagine a system with an AMD CPU, a Radeon GPU, Radeon DRAM, and a Radeon SSD


    Is there a set bonus for having all slots filled with AMD/Radeon?
  • 15 Hide
    iknowhowtofixit , November 28, 2012 9:15 PM
    Do you guys just copy all of SemiAccurate's stories?
Other Comments
  • 20 Hide
    samuelspark , November 28, 2012 9:14 PM
    What controller?
  • 15 Hide
    iknowhowtofixit , November 28, 2012 9:15 PM
    Do you guys just copy all of SemiAccurate's stories?
  • 7 Hide
    esrever , November 28, 2012 9:15 PM
    I guess eventually AMD wants be able to make its own server using only products with AMD branding or something.
  • 15 Hide
    madooo12 , November 28, 2012 9:29 PM
    making their own ultrabooks and desktops will be a great idea, the only component AMD doesn't make (or rebrand) is motherboards, but I think they make reference ones

    remember rory came from lenovo
  • -9 Hide
    PseudopsiaKite , November 28, 2012 9:34 PM
    Much better then bulldozer branded SSD :) .

  • 5 Hide
    A Bad Day , November 28, 2012 9:34 PM
    iknowhowtofixitDo you guys just copy all of SemiAccurate's stories?


    Because Tom's hardware is so laggy with the news report, why not digest the ones that were already reported elsewhere?

    Quote:
    Now imagine a system with an AMD CPU, a Radeon GPU, Radeon DRAM, and a Radeon SSD


    You forgot the motherboard.
  • -9 Hide
    TheinsanegamerN , November 28, 2012 9:47 PM
    so let me guess, these will be 90% as fast as intel's ssd's, and half the price, but use more power than a WD velociraptor?
  • 18 Hide
    spartanmk2 , November 28, 2012 9:50 PM
    Now imagine a system with an AMD CPU, a Radeon GPU, Radeon DRAM, and a Radeon SSD


    Is there a set bonus for having all slots filled with AMD/Radeon?
  • 10 Hide
    A Bad Day , November 28, 2012 10:05 PM
    spartanmk2
    Now imagine a system with an AMD CPU, a Radeon GPU, Radeon DRAM, and a Radeon SSD
    Is there a set bonus for having all slots filled with AMD/Radeon?


    Maybe rebates at least?
  • -5 Hide
    bawchicawawa , November 28, 2012 11:29 PM
    Ugh, when are they releasing their radeon branded RAM?
  • 7 Hide
    sonofliberty08 , November 28, 2012 11:42 PM
    radeon mechanical keyboard, radeon laser mouse, radeon gamepad, radeon case, , radeon psu, radeon cooler......
  • 7 Hide
    zeratul600 , November 28, 2012 11:57 PM
    TheinsanegamerNso let me guess, these will be 90% as fast as intel's ssd's, and half the price, but use more power than a WD velociraptor?

    well that sounds like something that I will buy!! Amd should hire you a chief publicist
  • 4 Hide
    zeratul600 , November 29, 2012 12:00 AM
    They should launch a line like mac, but in black with aggresive lines, like pc for real men and not for sissy hipsters, also that way mac can sue them for being square or existing in this universe
  • 10 Hide
    tacoslave , November 29, 2012 12:25 AM
    spartanmk2
    Now imagine a system with an AMD CPU, a Radeon GPU, Radeon DRAM, and a Radeon SSD
    Is there a set bonus for having all slots filled with AMD/Radeon?

    +10 intelligence, +4 speed, critical "angry wife"
  • 7 Hide
    dudewitbow , November 29, 2012 12:28 AM
    sonofliberty08radeon mechanical keyboard, radeon laser mouse, radeon gamepad, radeon case, , radeon psu, radeon cooler......



    then you can legitimately say you have a "AMD Gaming Evolved" system.
  • -4 Hide
    A Bad Day , November 29, 2012 1:14 AM
    dudewitbowthen you can legitimately say you have a "AMD Gaming Evolved" system.


    You also forgot the motherboard, PSU, cables, and wireless router...
  • 9 Hide
    igot1forya , November 29, 2012 2:26 AM
    Radeon-the T-shirt, Radeon-the Coloring Book, Radeon-the Lunch box, Radeon-the Breakfast Cereal, Radeon-the Flame Thrower.
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